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August 06 2013

10 Ways Tumblr Is Classic Myspace Reincarnated
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Classic Myspace retired In June, but its spirit endures on Tumblr.

The former social networking behemoth is like an Internet cockroach, refusing to die even after several virtual whacks inflicted by everyone from tech reporters, to Twitter haters, to your mom migrating to Facebook

For most, the persistent image of Myspace is stuck in the early 2000s, when the website was in its prime — years away from being revamped as a “social entertainment” site, complete with an unrecognizable design and Justin Timberlake’s face splayed across the branding. Top 8 drama still ruined friendships. Bulletins, not status updates, broadcasted news to all your friends. Read more...

More about Myspace, Lists, Tumblr, Watercooler, and Pics

June 12 2013

Myspace Promotes Relaunch With $20 Million Ad Campaign
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Myspace is back — and it's spending a lot of money to make sure everyone knows it

The once-dominant social network will begin airing its first commercials tonight to promote the public launch of the new and significantly redesigned Myspace, now under new management. The full unedited commercial, which you can watch above, is part of a $20 million ad campaign spanning broadcast, radio and digital platforms, according to a rep for the company.

It remains to be seen whether the company can change the public perception of Myspace. As the company's new co-owner Chris Vanderhook noted in an earlier interview with Mashable, "There's no fancy marketing campaign that will change that overnight." Read more...

More about Myspace, Ads, Business, and Advertising

January 10 2012

Justin Timberlake’s Appearance at CES [VIDEO]


Justin Timberlake, we learned Monday, is serious about bringing MySpace back. He’s so serious, in fact, that he actually showed up at Pansonic‘s press event today at CES to talk up MySpace’s partnership with the consumer-electronics giant, featuring a brand new MySpace app for TV.

Timberlake’s appearance was brief, but entertaining — not unlike his frequent cameos on Saturday Night Live, which he alluded to. Mashable caught the whole thing on camera (above).

Highlights from CES: A Refrigerator That Helps You Diet | Intel: Future Ultrabooks Will Have Touchscreens, Voice Recognition | Remote Control Cars and Helicopters Spy on Your Neighbors

Panasonic isn’t the first TV maker who has tried to make TV social, of course — though by partnering with a social brand desperate to remake itself, it could be the best attempt yet. The service is scheduled to launch in the first half of 2012.

For the full skinny on Panasonic’s deal with MySpace, read our story on the announcement here, and check out Mashable‘s interview with MySpace owner Tim Vanderhook (apologies for the lousy sound):


More About: CES, CES 2012, justin timberlake, myspace, Panasonic, social tv


Bringing MySpace Back: Timberlake Unveils TV Service

MySpace TV

Justin Timberlake just took the next step in his campaign to bring MySpace back. The pop super star and MySpace co-owner joined Panasonic on stage at the 2012 Consumer Electronics Show to announce a new service that will make TV a whole lot more social.

Available on the next generation of Panasonic VIERA ConnectT-enabled HDTVs, an app called MySpace TV will allow viewers to see what their MySpace friends are watching, and enable them to make comments through the TV set and via smartphone and tablet devices.

The app will be available on Panasonic’s new HDTV line, as well as some devices created in 2010, via a software update.

Early channels on MySpace TV will focus on music, and then expand to movies, news, sports and reality channels.

Highlights from CES: A Refrigerator That Helps You Diet | Intel: Future Ultrabooks Will Have Touchscreens, Voice Recognition | Remote Control Cars and Helicopters Spy on Your Neighbors

“We see MySpace as a companion to what the social community is watching,” Marcus Liassides, executive VP of MySpace, told Mashable. “We plan to integrate the service with other social networks such as Facebook in the future too. But we aren’t trying to reinvent TV. We’re just evolving it and make it a shared experience even when you’re not in the same living room.”

Liassides said the experience will likely be optimized by viewers using tablets and smartphones. A companion apps will be available on tablets and smartphones.

“Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?” Timberlake said in a press release. “As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”

Although the company hasn’t revealed when MySpace TV will become available, it’s expected to roll out in the first half of 2012. Liassides noted that it’s also working with other TV manufacturers to offer the app on other devices.

Will you use MySpace TV? Could this be the resurgence of MySpace? Can Timberlake bring it back? Let us know in the comments.


CES 2012: Mashable’s Photo Coverage From the Ground


Check out more gadgets, booths and appearances from our team on the ground at CES 2012.


Thermador Cooktop




The Freedom Induction Cooktop by Thermador allows the user to place pots anywhere on it's surface for cooking.

Click here to view this gallery.

More About: CES, CES 2012, justin timberlake, myspace


December 29 2011

Facebook Timeline vs. Old Profiles: How People View Them Differently [STUDY]


Your social media profiles have morphed as the sites they live on have changed. So has the way people view them.

To get a better idea of how profile design affects profile viewers, Mashable asked eye-tracking research startup EyeTrackShop to compare visual statistics for Twitter, Facebook and MySpace profiles before and after major site redesigns. The company had 30 people to look at the profiles while tracking their eye movements. Here are some interesting observations from the resulting data:

SEE ALSO: Here’s What People Look at on Facebok Brand Pages

  • Facebook Timeline cover photos get noticed first. However, study participants still spent a longer time looking at the Facebook Timeline profile photo than the cover photo.
  • Facebook ads get noticed more in Facebook Timeline. While 43% of participants noticed Facebook “sponsored stories” in the old profile format, 63% noticed the ads in the Timeline format. Participants spent the same amount of time on average looking at the ads in each profile.
  • Personal information such as employer and location gets more attention in the new Facebook Timeline. Viewers spent an average 2.2 seconds looking at this section in the new format, which includes images, but only 1.6 seconds looking at this section in the old format.
  • MySpace text gets read last and least. In both the new and old versions of MySpace, top photos were noticed first and viewers spent the most time looking at them.
  • The New MySpace makes soundtracks more prominent. Ninety-seven percent of viewers noticed the section of songs you can click on to play in the new profile, but only 53% noticed them in the old profile.
  • Profile information is easier to find in the new Twitter. While viewing the old profile, participants noticed tweets before they noticed profiles. While viewing the new version, that pattern was reversed.

Take a look at the full results in the slideshow below and add your own observations to the comments.


Facebook




Facebook Timeline became available to all Facebook users in December, replacing the Facebook Wall.

Click here to view this gallery.

More About: EyeTrackShop, Facebook, myspace, Twitter


July 06 2011

MySpace Released Skype-Powered Calls … In 2007


How soon we forget. MySpace, the mostly-abandoned, Justin Timberlake-owned social network of yore, was the first to ink a VoIP deal for member-to-member calling — more than three-and-a-half years before Facebook.

This little tidbit of truth was dug up by none other than MySpace co-founder Tom Anderson, who was also quick to point out that the “place for friends” also had one-on-one video chat in 2004.

In the Mashable archives we find that on December 11, 2007, MySpace released a feature that would allow its members to Skype via MySpace IM with a single click (sound familiar?), albeit without the video functionality of today’s Facebook release.

Interestingly enough, Skype was an eBay property at the time. Now, it belongs to Microsoft.

“The point is that people weren’t really ready for it back then,” Anderson, a Google+ user and newly self-professed fan of the competing Facebook offering, writes of video and voice chat on MySpace.

While this trip down social media memory lane might make it seem like Facebook is launching an antiquated tool, we certainly don’t think this ironic uncovering is cause for concern. After all, Facebook now has 750 million active members — Skype, by comparison, has 170 million regular users and 663 million registered accounts — and most of whom will care little about the social network’s seemingly late release, so long as it connects them to friends and family members.

[via Hacker News]

More About: facebook, Facebook Video Chat, myspace, Skype

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July 05 2011

Justin Timberlake Considers Turning MySpace into a Talent Show

Justin Timberlake and MySpace

MySpace’s new owners, Specific Media, and Justin Timberlake — who has an ownership stake in the company — are considering plans for the site that include a possible talent show.

“Whether it becomes a talent competition or something like that, those are things that we will still flesh out,” said Timberlake’s manager Johnny Wright in an interview with The Hollywood Reporter.

“We definitely want to bring the industry back to MySpace to really look at the talented people that have put their faces there,” Wright added.

Timberlake and the new management have said they plan to steer the site’s focus in the direction of music and entertainment. MySpace may have been bleeding traffic in the last two years, but it’s still a very popular site for bands and musicians, and Specific Media obviously plans to capitalize on this.

MySpace’s new management plans to lay out its plans for the site in detail at a press conference on August 17. This might very well be the last chance to revitalize the site, which is currently a far cry from the multi-billion dollar social networking empire it was during the pre-Facebook era.

More About: justin timberlake, myspace, social network, social networking, talent show

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July 02 2011

What MySpace’s Tom Anderson Thinks of Google+


Google+, the search giant’s social network, has just received a strong endorsement from one of the pioneers of social networking: MySpace co-founder Tom Anderson.

Tom Anderson, best known as the default friend on MySpace during its early years, co-founded MySpace with Chris DeWolfe in 2003. For years, it was the world’s most-visited social network. In 2005, News Corp. acquired the hot Internet property for $580 million.

MySpace would thrive for another year or two, but it wasn’t long until trouble hit the social network. Facebook beat MySpace as the #1 social network in early 2009 (just two-and-half years ago) and soon the site’s traffic fell off a cliff. After several layoffs and failed attempts to save MySpace, it was eventually sold for just $35 million to Specific Media and Justin Timberlake.

Tom Anderson, who never has to work again, rarely speaks out about the decline of the company he founded, but earlier today he broke his silence on a Google+ thread, explaining not only his thoughts on Google+, but on the failed vision of MySpace.

SEE ALSO: REVIEW | PHOTOS | VIDEOS | POLL | PROS & CONS

“My original vision for [MySpace] was that everything got better when it was social — so I tried to build all the super popular things used on the web (blogs, music, classifieds, events, photos) on top of MySpace’s social layer,” Anderson explained in his post. He then reveals that, after years of success, he “choked” and Facebook seized on his vision.

But Anderson thinks Google has the opportunity to truly realize his original vision. “Google+ really seems to be primed to make good on that original premise — that everything gets better when it’s social. And unlike [Facebook], Twitter, or anyone else, Google already has the most advanced set of products. And if I can clearly see where this is headed, then I think what we are getting is a much better Google.”

We’ve included Anderson’s Google+ message in its entirety. Let us know if you agree with him in the comments.

“Google+ seems like a “reaction” to Twitter/Facebook. But are you starting to see the ways that Google+ just makes Google a better, more integrated set of services? Google already has top-notch products in key categories–photos, videos, office productivity, blogs, Chrome, Android, maps and (duh) search. Can you start to see/imagine what Google+ does for Gmail? Picassa? Youtube? Not to mention search? The +1 system that Google now has control of (unlike Facebook Likes) can really influence and change the nature of their search.

My original vision for MS was that everything got better when it was social–so I tried to build all the super popular things used on the web (blogs, music, classifieds, events, photos) on top of MySpace’s social layer. When Yahoo launched 360, MSN launched Spaces, and Google launched Okrut, I was shakin in my boots. But quickly I saw that it’s really hard to layer in social to features after the fact. At MySpace we had the luxury of having social first, and building the products on top of that layer. Then I choked and Facebook realized that vision. ;-)

But Google+ really seems to be primed to make good on that original premise–that everything gets better when its social. And unlike FB, Twitter, or anyone else, Google already has the most advanced set of products. And if I can clearly see where this is headed, then I think what we are getting is a much better Google. Does that kill FB/Twitter? Who cares? I’d use all 3, but more importantly, I’ll be using Google products I never used, or use them in new, better ways I never used them before.

Oh yah and I love my Google TV :)”

More About: facebook, Google, Google Plus, myspace, social media, social networking, tom anderson

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June 29 2011

Justin Timberlake To Take Ownership Stake in MySpace

Justin Timberlake and MySpace

Today, we learned MySpace had been sold for $35 million to an advertising network called Specific Media. Now, the company says singer Justin Timberlake will take an ownership stake in MySpace and play a role in its future.

According to MySpace, we should know more about Specific Media’s and Timberlake’s vision for the the company later this summer.

“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place,” Timberlake said in a statement. “Art is inspired by people and vice versa, so there’s a natural social component to entertainment.”

Timberlake and Specific Media plan on focusing the site on entertainment, aiming to make it the place to go for original shows, videos and music. They also plan on launching “socially-activated advertising campaigns,” according to the statement, which would let users share their favorite ads with friends.

We’ll have more when we hear it.

Image courtesy of Flickr, edwardk662

More About: justin timberlake, myspace

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June 16 2011

Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS]


Social networking use has doubled since 2007, and it’s all thanks to Facebook, Twitter and an array of other social companies reaching record traffic highs.

comScore’s latest numbers are out, and they paint a familiar story: social networking is on the rise. It’s the rate of growth that’s surprising, though.

According to the web analytics firm, the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.

The biggest reason for the increase in social networking is Facebook and its 700+ million users. In August 2005, Facebook was tiny compared to MySpace, its primary competitor. Facebook attracted less than 10 million monthly U.S. visitors, compared to MySpace’s 20+ million.

It wasn’t until May 2009 when Facebook finally caught up with its competitor, and ever since then Facebook has been on the rise, while MySpace has experienced a dramatic fall from grace. In May 2011, Facebook garnered 157.2 million visitors, more than four times the size of Myspace (34.9 million visitors). Facebook now reaches 73% of the U.S. Internet population each month, while MySpace has lost nearly 50% of its audience in the last year alone.

It’s not just Facebook that’s doing well, though: LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million. Tumblr is the fastest-growing of the three companies though, boasting 166% growth in the last year. LinkedIn’s U.S. audience rose by a strong 58% in the last twelve months.

The spotlight is shining bright on these companies, thanks to a string of successful IPOs. LinkedIn shares soared during its public offering, while Pandora upped its share price twice due to heightened demand. The light is brightest for Facebook though, which could be one of the largest IPOs in history. comScore’s data contradicts recent reports that Facebook’s growth is slowing down.

Are you surprised by comScore’s numbers? Do you think social network’s growth is sustainable? Let us know in the comments.

More About: facebook, myspace, social media, social networking, tumblr, twitter

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May 11 2011

HOW TO: Move Your Band’s MySpace Page Onto Your Facebook Fan Page


MySpace is out with a new Facebook App that allows bands to port their MySpace Pages to their Facebook Fan Pages.

“Every artist has a MySpace Page, so they’ve already published their content into our system,” says Sam Wick, head of marketing, programming and entertainment at MySpace. “We believe by allowing artists to use an app that feeds into Facebook, it reinforces the need to post content to MySpace. It also makes it easier to manage their digital identity.”

The app is extremely easy to use. If you’ve dealt with products like Band Pages or ReverbNation’s Facebook app, you should have no trouble installing it.

Simply search for “MySpace Music App” on Facebook and click “Add to My Page,” and then connect your MySpace to your Facebook. (You can also access the app through MySpace here.) After doing so, your MySpace page will show up as a tab titled “Music” on your Facebook Page, complete with all your songs, albums, videos, photos, blogs posts and events. When fans listen to tracks, the player opens as a pop-up, which is actually pretty nice if users want to navigate away from the page and continue listening.

You can also upload custom, clickable marquees and edit the theme of the app so that it matches that of your MySpace Page (customization is executed on MySpace).

It’s fair to say that MySpace’s latest Facebook crossover — the site announced a Facebook integration last year — enters a crowded field, what with Band Pages, ReverbNation, Topspin Media, damntheradio and others, already on the scene. Still, Wick believes that it will beat out the competition when it comes to appealing to bands.

“What the startup sites don’t have is millions of artists and tens of thousands signing up every day,” Wick says. “Marketing to that natural base that we have makes us very, very large.” Moreover, the app — unlike some of its competitors — is free.

Still, it lacks some of the features that services like ReverbNation boast: the ability to set up the ever-popular “Like-for-a-track” gate and robust stats in-app. (MySpace does offer stats on its backend thanks to an integration with ReverbNation.)

Wick does have a point, though: There are nearly 14 million bands on MySpace, and it would be far easier to port over all of one’s music and tour dates to Facebook than to start from scratch with another app.

The app seems a change of tone for MySpace — from social network/entertainment hub to content management platform, a move that could possibly make sense given the service’s embattled state (still, it faces some pretty stiff competition in that arena).

At this juncture, we know what you’re all thinking: Isn’t MySpace going to be sold? What effect will that have on the future of this app? To that, Wick responds: “Our main focus right now is innovation.”

What do you think of this latest offering?

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May 04 2011

Breaking Up With Your Favorite Apps

NPR music podcast All Songs Considered just released a show about breaking up with your favorite bands. It got me thinking about favorite web apps or services that I've broken up with. So in the tradition of Internet era music, I'm going to directly rip NPR's idea and breakup categories.

In this post I tearfully discuss past relationships with MySpace, Last.fm and Soup.io. I finish with a love story that has a happier ending: Flickr. I'd love to hear your own tales of web app woe in the comments.

Sponsor

App or Website You Broke Up With: MySpace

I admit it, I broke it off with MySpace and hooked up with Facebook. Despite the fact that Facebook is loose with my privacy and takes away things I want from it (like third party widgets and tabs).

But MySpace brought this on itself. It became garish and trashy over time. All of my friends hated it. Even its corporate parent, News Corp, wants MySpace out of the house now.

It's sad how MySpace declined after those party days of 2005-07. Sure it was loud and colorful, but we had some fun didn't we...

Remembering The Good Times: Last.fm

I used to have a ball with music streaming service Last.fm. We'd sing together and dance the nights away. Last.fm would constantly surprise me with new music, bringing a joyful smile to my face. It even tracked my music listening (our pet name for this was "scrobbling").

Then Last.fm latched onto a big shot called CBS and it stopped surprising me as often. That's ok though, because new subscription music services have come along to take my breath away. My current favorite music squeeze is MOG, which lets me pick and choose which albums I listen to. Last.fm never did that.

(I still "scrobble" with Last.fm though, for old times sake.)

It's Not You, It's Me (Apps/Sites We Grew Apart From): Soup.io

This particular story breaks my heart, because I so wanted Soup.io to become popular. It's a lifestreaming service very similar to Tumblr and Posterous. Of the three, I felt that Soup.io had the best features. It still does, in many respects. My favorite feature is the full-text import of content from third party services (like Last.fm and Goodreads). Aggregating your content from all around the social Web is so much easier - and works better - in Soup.io than in Tumblr and Posterous.

Yet, this year I moved to Tumblr. Why? Because of its slickness and its far superior social network, which I admit I wanted to tap into. I feel so shallow, like I dumped a smart and quirkily cool nerd for the prom queen. Shame on me.

App or Website You'll Always Stand By: Flickr

Here's a 'happily ever after' story, to cheer you up. Despite having Yahoo as its parent (which has a reputation for not being able to look after its children), Flickr has been a mainstay for me over the years.

I'll always have a soft spot for Flickr, because it guided me into the new world of online photos back in 2004. Over the years Flickr has continued to host my photos, despite other sites like Facebook trying to woo me away. To this day I pay to be a premium member of Flickr - that's how much I love it.

(note: the lead photo of this post is from Flickr user crimfants, who photographed himself after a 1991 breakup - "It worked out for both of us," he concluded.)

So there you have it, 3 sad break-up stories from my life on the Web and 1 happy story. Thanks again to NPR All Songs Considered for inspiring me to write this.

Which web apps or services have you broken up with; and why?

Discuss


Tags: MySpace

April 27 2011

News Corp Has Finally Had It: Accepting Bids for Myspace

jolie-myspace-logo.pngThe death knells of the first generation of social media platforms continue. A day after Friendster announced that it would be deleting photos and blog posts from its platform, reports surface that News Corp is selling off Myspace and is starting the bidding at $100 million.

News Corp bought the one-time social media titan in 2005 for $580 million and it has been bleeding money for several years. The move by News Corp to accept bids is akin to a sports franchise that tries to trade an underperforming player to get some nominal value before it has to just cut its losses and release him from the team.

Sponsor

According to Reuters some of the bids are likely to come from Chinese Internet holding company Tencent; Criterion Capital, which is the owner of social networking site Bebo; and Myspace co-founder Chris De Wolf, among others. Back in February we reported that social networking and gaming platform MocoSpace was interested in Myspace but it looks like not much came out of those talks.

Myspace has tried to recreate itself as a gaming, music and entertainment platform. It launched an email platform in July, 2009 that caught some traction but not enough to stop the hemorrhaging. The slow death of Myspace is akin to the transformation that has happened at AOL where the one-time giant service provider has turned into a content platform. Yet, where AOL has been buoyed by legacy money from its service provider days, News Corp has no such source of income from Myspace to fall back on.

Twitter passed Myspace in September 2010 as the third most trafficked "social media" site on the Web, according to comScore (even if Twitter is not exactly "social media"). It was said to be working on some "big stealth projects" last August but there has been no real news on what that could be since. Myspace was said to be looking for developers with "killer Ruby on Rails skills and experience with MySQL, NoSQL, Linux, Apache." The platform did launch Myspace.com/Everything, a hub for celebrity news and gossip, in the meantime. Yet, if that is the major innovation happening at Myspace these days it is no wonder that News Corp finally wants to rid itself of the burden.

Discuss


Tags: MySpace

April 26 2011

March 29 2011

Why Vevo Acquiring MySpace Could Be a Very Good Move


It’s buzzing through the grapevine that music video site Vevo is interested in taking MySpace off of News Corp.’s hands, a move that could very well drag the former “Place For Friends” out of the morass and serve to create the ultimate destination for music on the web.

News Corp. is in preliminary talks to hand over MySpace’s reins to music video upstart Vevo in exchange for a stake in a new venture, according to Bloomberg.

A representative for Vevo declined to comment on the matter. We’ve reached out to MySpace as well.

We’ve been hearing the death knell of MySpace for a while. In January, it confirmed that parent company News Corp. was looking for a way to unload the social web property and reduced its staff by 47%.

Despite a redesign and a slew of new entertainment initiatives, the site is still suffering: Its worldwide traffic fell 29% to 62.6 million visitors in February from 88 million in October 2010, according to Bloomberg.

With News Corp. looking to other avenues for music content — namely, Beyond Oblivion, a yet-to-be-launched music service that scored $77 million in funding in a round led by News Corp. and global charity foundation Wellcome Trust — we’ve all been wondering for a while now: If MySpace goes under, will it be the day the music dies?

Well, if this deal is actually a possibility — and not just another unsubstantiated whisper — it could bring MySpace back from the brink.

It started off as a social network — the most popular in the U.S. until Facebook eclipsed it — and then started moving more into the entertainment realm, encompassing everything from television to music to film. Still, what MySpace has always done best has been music.

Search for a band. Any band. What comes up near the top of the search results? Its MySpace page. Despite all the other features and integrations that MySpace has added in the past few years, musicians seem to be the site’s most loyal members.

Consequently, many band folks have been wondering where to go when the music’s over. Facebook has been the obvious destination post-exodus, with services like FanBridge, RootMusic and Songkick helping artists plug into the social media site to reach fans.

Still, since Facebook lacks any native tools for artists (players, etc.), the move isn’t exactly a smooth one; MySpace is still the easiest solution. Furthermore, since Facebook is a massive social network, it’s not as if bands are getting the curated exposure they need to get ahead — unless they’re Jay-Z and Kanye.

Which is why a Vevo/MySpace merger would be so effective. Vevo has the labels and music (it’s owned by some heavy-hitting record companies). Launched in 2009, it already rivals MTV as an online music video destination.

MySpace, for its part, has the music as well — and a much more diverse selection at that. It also has the social element. Together, Vevo and MySpace could turn the former “Place For Friends” into the ultimate “Place for Music.”

Image courtesy of Flickr, leonelponce

More About: music, myspace, vevo

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February 02 2011

January 13 2011

What’s Hot in Social Media This Week

What's Hot in Social Media

Welcome to this week’s edition of “What’s Hot in Social Media,” a series in which we revisit the week’s most popular stories concerning social networks.

We’re keeping our eye on five interesting developments this Thursday.

MySpace Confirms Sale Likely in Near Future

MySpace has confirmed that parent company News Corp. is looking for a way to unload its flailing social web property after unloading nearly half of its staff this week.

Participation in Real-Time Social Media Increased 20% in 2010

According to a recent repot from Trendstream, users are increasingly engaging in real-time social media conversations via platforms like Facebook and Twitter, over static conversational tools like blogs and forums.

AMBER Alerts Now Available on Facebook

U.S. Facebook users will now be able to receive AMBER Alerts — the notifications issued when a child is abducted — on the social network, the result of a new partnership with the National Center for Missing and Exploited Children.

Foursquare Bolsters Local Content With New Partnership

Examiner.com has inked a deal with Foursquare to offer ratings and other extras on the location-based service. Starting Monday, consumers who log on to Foursquare will get access to content from 68,000 “examiners” around the country who contribute to Examiner.com.

Social Gaming Will Generate $1 Billion This Year

Social gaming is poised to become a billion-dollar industry this year, according to new research from eMarketer. Approximately 62 million U.S. Internet users — that’s 27% of the total Internet-using population in the U.S. — will play at least one game on a social network on a monthly basis in 2011, a 15% increase from 2010, the research firm claims.


Reviews: Facebook, Internet, MySpace, Twitter, foursquare

More About: facebook, foursquare, myspace, social media

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The 3 Biggest Stories in Social Media & Tech This Morning

Social Media News

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.

MySpace Confirms Sale Likely in Near Future

MySpace has confirmed that parent company News Corp. is looking for a way to unload its flailing social web property.

iOS 4.3 Developer Build Reveals “Find My Friends” Feature & More

Apple has released the developer build for iOS 4.3. Among the new features we can expect in the next iteration of Apple’s mobile platform: settings for a new tool dubbed “Find My Friends,” AirPlay video support for third-party apps, personal hotspot support for the iPhone and multitouch gestures for iPad.

Venture Capital Fundraising Hits 7-Year Low

A recent report from Dow Jones shows a 14% drop in funds raised by venture capital firms in 2010, down to $11.6 billion for the years.

Further News

MySpace Confirms Sale Is Likely in the Near Future


MySpace has confirmed that parent company News Corp. is looking for a way to unload its flailing social web property.

MySpace’s decline has been well chronicled, but the company hit its lowest point yet when it laid off 47% of its staff yesterday. While MySpace tried to claim that its new design shows promise, the reality is that there is no way to sugar-coat slashing half of your staff.

That’s not all, though. Today, MySpace CEO Mike Jones has confirmed what we’ve suspected all along: The company is looking for someone to buy the failing property before it’s too late.

“News Corp. is assessing a number of possibilities including a sale, a merger and a spinout [sic]. The process has just started,” MySpace’s Rosabel Tao recently told Bloomberg after a company-wide briefing from Jones.

At this point, there’s little doubt that News Corp. wants to unload the money-draining Internet property. News Corp. could once justify its MySpace acquisition just from the hundreds of millions that Google paid it as part of its multi-year search deal.

However, while MySpace renewed its ad deal with Google last month, we hear that the terms were shifted significantly in Google’s favor. In the old deal, MySpace was guaranteed around $900 million in search revenue. In contrast, there is no guaranteed money at all in the new deal. MySpace’s revenue stream has been greatly reduced, and no redesign will bring Google’s money back.

A few weeks ago, we predicted that News Corp. would sell MySpace this year. We just didn’t expect that the media company was looking to offload its toxic Internet asset so soon. Oh, how the mighty have fallen.

Image based on photo by Flickr user derralynsarkohemo.

More About: business, facebook, Mike Jones, myspace

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