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February 25 2014

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February 21 2014

February 19 2014

Tags: linkedin

February 13 2014

LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth.

Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes

Social media is even more important to "hyper growth" companies, or those that self-reported "significant" year over year revenue growth. Of the hyper growth companies surveyed (about 16% of the entire group), 91% said social media helped "increase awareness" of their brand, while 82% said it helped them generate "new leads." Nearly three quarters of the hyper growth companies increased their social media budgets last year Read more...

More about Advertising, Linkedin, Social Media, Smb, and Business

February 06 2014

LinkedIn Stock Falls Below $200 on Lower Guidance for Q1

LinkedIn beat Wall Street estimates for revenue and earnings in the December quarter, but lower-than-expected guidance for the upcoming quarter sent the stock down in after hours trading.

LinkedIn reported earnings per share of $0.39 on revenue of $447.2 million for the fourth quarter, coming in ahead of Wall Street estimates for earnings per share of $0.38 on revenue of $437.8 million.

However, the social network expects to generate between $455 million and $460 million in revenue for the first quarter of 2014, coming in below analyst estimates for revenue of $470 million. That sent the stock tumbling by as much as 12% in after hours trading to just below $200 a share Read more...

More about Linkedin, Stocks, and Business
LinkedIn Makes Its Biggest Acquisition Yet: Bright

LinkedIn announced on Thursday that it has agreed to acquire Bright, a data-focused job search service, for $120 million. The deal marks LinkedIn's largest acquisition yet.

Bright launched in 2010 and used data science to match up job seekers with employers. The service analyzed thousands of data points from resumes and job listings to come up with a Bright Score that indicated how good a match users are for particular jobs.

"We're trying to map every skill to every job to every occupation clarification to every job function to every company," Steve Goodman, CEO of Bright, told Mashable in an interview after its most recent round of funding in September. Read more...

More about Linkedin, Startups, and Business

February 03 2014

Major Tech Companies Disclose Secret Court Orders for First Time

Several industry-leading tech companies are much more transparent about government surveillance requests than they were last week.

Google, Yahoo, Facebook, Apple, Microsoft and LinkedIn have all provided statistics on government requests for user data issued through National Security Letters (NSLs) and Foreign Intelligence Surveillance Act (FISA) court orders. Internet communications companies were previously forbidden to release such data, until the U.S. government reached an agreement with several of the aforementioned companies, which was announced last week

More about Google, Microsoft, Linkedin, Apple, and Tech

January 29 2014

LinkedIn Channels Six Degrees of Kevin Bacon

LinkedIn introduced a new tool that's a twist on the "Six Degrees of Kevin Bacon" game — but for professionals.

The social network launched "How You're Connected" on Wednesday, a visual enhancement that explores your path to a contact. "When looking for an introduction to someone you may not know yet, you will now not only see 'who' in your network knows them on their Profile, but also 'how' they know each other to help you decide the best contact to request an introduction from," Udi Milo, a product manager at LinkedIn, wrote in a blog post

More about Networking, Linkedin, Kevin Bacon, Marketing, and Social Media

January 27 2014

Government Loosens Limits on What Tech Companies Can Reveal

The U.S. government and a group of top technology companies have reached an agreement on transparency.

The Department of Justice said it will grant the request of top tech companies who had previously petitioned the government for the ability to provide more detailed transparency reports on government-issued national security orders for user data. President Barack Obama gave directive to loosen the reins on Internet and phone companies in a Jan. 17 speech outlining reforms to National Security Agency surveillance tactics.

"[Obama's administration] is acting to allow more detailed disclosures about the number of national security orders and requests issued to communications providers, and the number of customer accounts targeted under those orders and requests including the underlying legal authorities," Attorney General Eric Holder and Director of National Intelligence James Clapper said about the agreement in a joint statement"Through these new reporting methods, communications providers will be permitted to disclose more information than ever before to their customers." Read more...

More about Yahoo, Google, Facebook, Microsoft, and Linkedin

January 24 2014

How Diverse are Your Social Networks?

It's easy to determine how many users actively engage with each major social network. The companies reveal that information at every earnings call. When it comes to divulging the demographics of their user bases, however, companies such as Facebook and Twitter remain tight-lipped.

But now we know the most racially diverse social network in the U.S.: congratulations, Instagram. The data was revealed in a Wall Street Journal story about Twitter touting its diversity to lure advertisers

Twitter has gone so far as to hire a "multicultural strategist" in November to lead "its effort to target black, Hispanic and Asian-American users." Read more...

More about Twitter, Linkedin, Instagram, Social Media, and Facebook

January 18 2014

The Complete Guide to LinkedIn Etiquette

LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career. But you'll have to navigate LinkedIn's potentially tricky tools and settings while you're at it. Not to mention take care to maintain proper etiquette at all times. That's a lot of pressure.

Chances are, if you do use LinkedIn, you're approaching the network from a job seeker's perspective — if not now, then in the future. Or maybe you're a recruiter or a PR representative looking to network and pitch via LinkedIn

More about Linkedin, Social Media, Features, Etiquette, and Marketing

January 15 2014

LinkedIn Adds Search for Volunteer Opportunities

LinkedIn added a new Volunteer Marketplace on Wednesday, allowing users to search for volunteer opportunities that require particular skill sets like open board seats at non-profits

In August, LinkedIn allowed users to openly express interest in these types of opportunities on their profile page, but until Wednesday, these people could only be contacted for positions and couldn't actively search for them

More than 600,000 people have expressed interest in these types of opportunities since August, said a LinkedIn spokesperson, and more than 3 million users have added volunteer experience and causes to their profile since 2011 Read more...

More about Linkedin, Volunteering, Social Media, Social Good, and Work Play

December 25 2013

5 Steps to Writing an Amazing LinkedIn Recommendation

Most of us have worked with great colleagues, bosses and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.

Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out — but still sound genuine? Should you describe every amazing skill this person has — or keep it short and sweet?

Don’t worry. We’ve turned that daunting task into a five-step (and five-minute) process. Next time you’re asked to recommend someone, follow this template (complete with sample lines to cut and paste. Read more...

More about Job Search, Linkedin, Employment, Referral, and Job Hunt

December 05 2013

SlideShare Overhauls Homepage With Art That Pops

SlideShare, the slideshow curating site referred to as the YouTube for slideshows, received a complete redesign on Thursday that puts a much more visual spin on the homepage

The keys to the new design, which has been in the works for several months, are much larger images and a more organized homepage that make it easier to find content, according to John Loof, associate product manager at Slideshare

Slideshows and projects also feature the content's creator more prominently, giving visible credit to those who create and upload onto the site. The redesign allows users to engage with projects right from the homepage. Users can share, embed or Like a slideshow without having to open it Read more...

More about Redesign, Slideshare, Linkedin, Business, and Dev Design

November 22 2013

Worth Its Weight in Code: A Hackathon for Immigration Reform

On the second floor of building No. 3 at LinkedIn's headquarters in Mountain View, Calif., a large blue cooler sits nearly empty, a few surviving ice cubes floating alongside even fewer unopened energy drinks

Scattered throughout the conference room are a half dozen tables, each covered in laptops, water bottles and empty coffee cups. Most importantly, they are surrounded by bleary-eyed hackers

It is hour 22 of a 24-hour hackathon, where coders join together to build new products and programs from scratch in a short amount of time. The scene is not uncommon in Silicon Valley. Every startup and tech company worth its weight in code has hosted at least one internal hackathon. (LinkedIn, for example, has a company-wide one every month.) Read more...

More about Facebook, Mark Zuckerberg, Linkedin, Silicon Valley, and Hackathon

November 19 2013

New LinkedIn Showcase Pages Reach the Right Users

LinkedIn replaced its news aggregator LinkedIn Today last week in order to get the right content in front of the right users

The company took that mantra a step further on Tuesday, unveiling Showcase Pages for companies that will, in theory, allow them to share content to a more focused and interested audience

Showcase Pages work like less-robust Company Pages, giving major corporations like Microsoft the ability to create pages for niche divisions or business units, such as Microsoft Office or Xbox. Showcase Pages will be followable, meaning Microsoft can share Xbox content with LinkedIn users who have shown interest in the product, rather than every user who simply follows Microsoft Read more...

More about Linkedin, Company Pages, Advertising, Marketing, and Social Media

November 17 2013

6 Ways to Attract Recruiters to Your LinkedIn Profile

You know the drill. You’re unhappy in your current job — or unhappy with no job — and are desperately updating your LinkedIn profile that hasn’t been touched since the last time you were in this situation

Well, you’re not alone; this sums up the dysfunctional relationship many professionals have with their LinkedIn profiles. While some flock to LinkedIn only when in need and apply to already posted positions, the platform is at its best when maintained regularly and optimized to allow hiring managers to reach out to you

LinkedIn's career expert Nicole Williams helps elaborate on six ways to optimize your profile and attract more recruiters to you now. Read more...

More about Linkedin, Job Search Series, Business, and Jobs

November 13 2013

LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today

Pulse, the customizable news reader that LinkedIn acquired in April for $90 million, just got a major promotion

LinkedIn announced on Wednesday that its popular news curation feature, LinkedIn Today, has been replaced on both desktop and mobile by Pulse, which now provides the backend technology for all content surfacing on the platform

The transition comes alongside an update to the Pulse mobile app, which will more tightly integrate the news reader with LinkedIn

The app features some major changes highlighted by the company a few weeks ago, including the ability for users to log in using their LinkedIn IDs. This allows Pulse to return more relevant content, taking into account a user's professional interests and the people they follow on LinkedIn. Beginning Wednesday, any channels a user follows on LinkedIn will sync with the Pulse app using a LinkedIn login Read more...

More about Pulse, Linkedin, Integration, Jeff Weiner, and Linkedin Today
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