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June 11 2010

Sportscaster Len Berman on His Move from Old Media to New Media [VIDEO]

One of my personal favorite moments of this week’s Mashable Media Summit was when long-time sportscaster Len Berman took the stage to talk about his transition from a nightly TV reporter in New York to a new media persona — a presentation he prefaced with the question “what’s an old fart like me doing on Twitter?”

Aside from the fact that I watched Berman growing up, his tale is an interesting one that points to the ongoing trend of old media personalities reinventing themselves in the social media world.

In Mashable’s backstage interview, we talked to Berman about the move, how he thinks social media helped him get a book on The New York Times Best Seller List, and which of the Fantastic Four’s powers he’d want. Check it out in the video above.



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: internet week ny, journalism, media, soical media


Pete Cashmore Talks Web Trends, Groupon, and the Evolution of Media [VIDEO]

How is established media utilizing social media? What’s the difference between citizen journalism and user-generated content? And which companies should we be watching in the social media space?

After his keynote with CNN’s Dr. Sanjay Gupta and CNN.com general manager KC Estenson at the Mashable Media Summit in New York, our founder and CEO Pete Cashmore went backstage to answer a couple of these burning questions.

What do you think of Pete’s views on content curation? Do you agree that Groupon is “the next big thing” in social media? Watch the video and let us know your answers in the comments.



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: Internet Week New York, internet week ny, mashable, mashable media summit, pete cashmore, video, web video


June 10 2010

City of New York Blankets Times Square with Giant QR Codes

To celebrate Internet Week 2010, the City of New York outfitted Times Square with giant QR codes earlier today. It’s called “The City at Your Fingerprints” and eleven New York agencies participated in the interactive billboard initiative.

Times Square denizens could use their smartphone barcode scanning app to scan the QR codes — which were featured in an animated sequence on the Thomson Reuters building in Times Square from 11 a.m. to 2 p.m. ET — and pull up information relating to specific agencies being featured.

Participating agencies included 311, NYC Department of Transportation, NYCulture Calendar, NYC Business Express and City of New York Parks and Recreation.

Most of the QR codes direct scanners to websites for more info, although some promise a free ringtone or chance to win tickets to a Times Square viewing of the Tony Awards. Unfortunately, the QR codes miss the mark and don’t provide an optimized experience for scanners on their mobile devices — which pretty much includes the entire target audience.

These QR codes are certainly impressive to behold and are a nice first try from NYC Media, the agency behind the effort. Still we hope future endeavors will yield QR codes that provide scanners with much more exciting and mobile-friendly content.


QR Codes in Times Square


[img credits: NYC Media]



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: internet week ny, MARKETING, new york, QR Codes


College Humor Co-Founder on “Saved by the Bell,” Zombies and Candy Corn [VIDEO]

Earlier this week, College Humor’s Co-Founder Ricky Van Veen took the stage at the Mashable Media Summit to share his 10 Web Content Urban Legends and to announce a partnership with Pepsi’s SoBe. We caught up with Van Veen backstage for more details about the deal, as well as more viral tips and tricks.

Check out the video above to hear Van Veen’s take on Saved By the Bell (our generation’s most popular cultural touchstone — or “candy corn”), our society’s desire to document experiences, and which he would rather be: a plant or a zombie.



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: college humor, humor, internet week ny, MARKETING, money, pop culture, ricky van veen, video, viral video


Mashable and PepsiCo Partner for New Startup Challenge

In partnership with Mashable and Highland Capital Partners, PepsiCo has announced PepsiCo10, a new competition that looks to match startups in fields like social media and mobile marketing with industry mentors and brands within PepsiCo with which they can pilot their products.

Mashable is supporting the project as a media sponsor, meaning we’ll be covering some of the innovative ideas we see during the two rounds of submissions, as well as helping decide on the 10 winners that will ultimately be selected during a two-day event at PepsiCo’s headquarters. At this stage in the game, we’re looking for submissions, which will be accepted through June 24.

You can learn more about the submission process and what PepsiCo is looking for on the PepsiCo10 website, though Seth Kaufman, director of media strategy and investment for PepsiCo North America Beverages sums it up well in a statement: “With this program, we are championing outside innovation and welcoming it into the organization to push our marketing and communications expertise to new levels, including how to leverage innovative tools to better connect with and engage our consumers.”

PepsiCo is looking for companies that are already beyond the idea stage and stand to benefit by having their emerging technology products piloted by one of their brands (and in turn becoming a case study), which include Frito-Lay, Gatorade and SoBe, among many others. Thus, one of the requirements for startups is that they’ve already raised between $250,000-$10,000,000 or are doing at least $250,000 per year.

The competition does not involve PepsiCo, Mashable or Highland Capital Partners taking equity in the winners. Rather, the goal is to provide your startup with expertise, resources and connections that can take it to the next level. Stay tuned to Mashable for more coverage of the event over the next two months.



For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook



Tags: highland capital partners, internet week ny, mashable, Pepsi, pepsico, startups


What You Might’ve Missed at Mashable Media Summit [PHOTOS]

Mashable partnered with CNN on their first one-day conference in New York City yesterday: Mashable Media Summit 2010. The day was full of announcements, engaging interviews and other surprises, which included the attendees receiving free Motorola mobile phones.

Here are photographic highlights, which include Award-winning actor Edward Norton, Foursquare’s Founder and CEO Dennis Crowley and CNN’s Sanjay Gupta.

Thanks to Ross Berenson for taking the photos.



Mashable Media Summit





Times Center





Registration Table





Sponsors Tables





Sponsor Tables





Times Center





Adam Hirsch, Mashable COO





Shira Lazar, Host





Shira Lazar, Host





Ricky Van Veen




Ricky Van Veen, CEO, CollegeHumor / Notional


Ricky Van Veen




CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable’s Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital.


Ricky Van Veen




CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable’s Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital.


Peter Kafka interviews Ricky Van Veen




CEO and Co-Founder of Notional and College Humor Ricky Van Veen presents his Ten Web Content Urban Legends — which were outlined by Mashable’s Brenna Ehrlich — and is interviewed by Peter Kafka, Senior Editor, All Things Digital.


Len Berman, Sportscaster / Author




Len Berman, an Emmy Award-winning sportscaster and New York Times bestselling author, talks about the transition from old media to new media.


Brian Simpson, Director Social Hospitality at Roger Smith Hotel




Brian Simpson, director of social hospitality at the Roger Smith Hotel in New York, talks about how the hotel uses social media to engage their customers by sharing their stories through social platforms, video and more.


Backstage interviews





Backstage interviews





Brian Simpson, director of social hospitality at Roger Smith Hotel




Brian Simpson, director of social hospitality at the Roger Smith Hotel in New York, talks about how the hotel uses social media to engage their customers by sharing their stories through social platforms, video and more.


Duncan Watts, Yahoo!




Duncan Watts, the principal research scientist at Yahoo, shares his research about social connections and the dynamics of groups.


Duncan Watts, Yahoo!




Duncan Watts, the principal research scientist at Yahoo, shares his research about social connections and the dynamics of groups.


Vadim Lavrusik, Mashable




Vadim Lavrusik, Mashable’s community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable’s new Foursquare page.


Vadim Lavrusik, Mashable




Vadim Lavrusik, Mashable’s community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable’s new Foursquare page.


Vadim Lavrusik, Mashable




Vadim Lavrusik, Mashable’s community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable’s new Foursquare page.


Vadim Lavrusik announces Social Media Day for June 30




Vadim Lavrusik, Mashable’s community manager, talks about how the newsgathering process works at Mashable and its connection to online and offline communities. He also announced June 30 as Social Media Day, a new fellowship program that Mashable has launched with the Columbia University Graduate School of Journalism, as well as Mashable’s new Foursquare page.


Adam Ostrow, Mashable, interviews Foursquare's Dennis Crowley




Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare’s recent growth and partnerships, and talks about how the company is looking to add more value to badges.


Adam Ostrow, Mashable, interviews Foursquare's Dennis Crowley




Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare’s recent growth and partnerships, and talks about how the company is looking to add more value to badges.


Adam Ostrow, Mashable, interviews Foursquare's Dennis Crowley




Mashable Editor-in-Chief Adam Ostrow interviews Dennis Crowley about Foursquare’s recent growth and partnerships, and talks about how the company is looking to add more value to badges.


Christy Wyatt Presents on Motorola Mobile Devices, Announces Mobile Phone Giveaway




Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola’s evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone.


Christy Wyatt Presents on Motorola Mobile Devices, Announces Mobile Phone Giveaway




Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola’s evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone.


Christy Wyatt Presents on Motorola Mobile Devices, Announces Mobile Phone Giveaway




Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola’s evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone.


Crowd





Christy Wyatt Presents on Motorola Mobile Devices, Announces Mobile Phone Giveaway




Christy Wyatt, Corporate VP of Software & Services Product Management, Motorola Mobile Devices, talks about Motorola’s evolution and making connections easier using its devices. She also announced each attendee would be getting a free Motorola phone.


Spotlight on Music and Social Media with Singer Josh Charles




Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience.


Singer Josh Charles Performs




Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience.


Singer Josh Charles Performs




Singer, songwriter and pianist Josh Charles talks about how social media is changing the music industry and the way artists interact with their fans. He also performed for the audience.


Adam Hirsch, Mashable COO





Attendees Lineup to Receive Free Motorola Phones





Attendees Lineup to Receive Free Motorola Phones





Attendee Shows-off His New Phone





Dennis Crowley, CEO and Founder of Foursquare





Lunch





Mashable Staff





Attendees





Attendees





Attendees





Attendees





Attendees





Attendees





Attendees





Attendees





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Taking Action for Social Good with Wendy Harman (Red Cross)




Wendy Harman, social media manager at the Red Cross, talks about how the organization used social media to share information, gather user-generated content and create dialogue around disasters.


Dan Rollman, the president and founder of Universal Record Database.





Dan Rollman, the president and founder of Universal Record Database.





Universal Record Database Crew





Adam Hirsch and Shira Lazar





Chris Bruzzo on How Starbucks Uses Social Media




Chris Bruzzo, VP of Brand, Content & Online at Starbucks Coffee Company, talks about how the company uses “brand journalism” to tell stories, engage its customers, and how it got 1 million customers in stores in one day.


Chris Bruzzo on How Starbucks Uses Social Media




Chris Bruzzo, VP of Brand, Content & Online at Starbucks Coffee Company, talks about how the company uses “brand journalism” to tell stories, engage its customers, and how it got 1 million customers in stores in one day.


The Afternoon Keynote Conversation with Dr. Sanjay Gupta (CNN), KC Estenson (CNN) and Pete Cashmore (Mashable)




Mashable Founder and CEO Pete Cashmore is interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN’s general medical correspondent. Both were joined by CNN.com general manager KC Estenson to chat about journalism and the shifts in traditional and digital media.


The Afternoon Keynote Conversation with Dr. Sanjay Gupta (CNN), KC Estenson (CNN) and Pete Cashmore (Mashable)




Mashable Founder and CEO Pete Cashmore is interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN’s general medical correspondent. Both were joined by CNN.com general manager KC Estenson to chat about journalism and the shifts in traditional and digital media.


Mashable Media Summit





Causing a Scene by Charlie Todd (Improv Everywhere)




Charlie Todd, the founder of Improv Everywhere, reveals that the group was behind the tourist lane stunt in New York City and explains how the stunt went viral.


A Brief Moment in Time with Baratunde Thurston (The Onion)




Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137.


A Brief Moment in Time with Baratunde Thurston (The Onion)




Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137.


A Brief Moment in Time with Baratunde Thurston (The Onion)




Baratunde Thurston, the Web editor of The Onion, gives an entertaining presentation on the future of the business and announces Future: News From 2137.


A Chat with Scott Belsky of Behance




Scott Belsky, founder and CEO of Behance, talks about the growth of Behance and the site’s new overhaul and features.


A Chat with Scott Belsky of Behance




Scott Belsky, founder and CEO of Behance, talks about the growth of Behance and the site’s new overhaul and features.


Actor Edward Norton Presents DYI Fundraising Site Crowdrise




Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns.


Actor Edward Norton Presents DYI Fundraising Site Crowdrise




Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns.


Actor Edward Norton Presents DYI Fundraising Site Crowdrise




Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns.


Actor Edward Norton Presents DYI Fundraising Site Crowdrise




Award-winning actor Edward Norton presents his latest venture, Crowdrise, a social good website that allows individuals and organizations to fundraise for grass roots activism campaigns.


Closing Keynote with Alec Ross (Secretary of State Hillary Clinton’s Senior Advisor for Innovation)




Alec Ross talks about how social media is disrupting foreign policy, including some telling examples.


Closing Keynote with Alec Ross (Secretary of State Hillary Clinton’s Senior Advisor for Innovation)




Alec Ross talks about how social media is disrupting foreign policy, including some telling examples.


Mashable Media Summit Backstage





Edward Norton Interviewing With Mashable





Pete Cashmore Gives Closing Remarks





Pete Cashmore Gives Closing Remarks





Times Center





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit





Mashable Media Summit






For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook


Tags: cnn, Events, internet week ny, mashable, mashable media summit, timescenter


June 09 2010

Foursquare CEO Dennis Crowley Talks to Mashable [VIDEO]

During an on-stage interview at yesterday’s Mashable Media Summit, Foursquare CEO Dennis Crowley revealed the new concept of “badge rewards,” his company’s latest growth milestones, and the social network’s partnership with CNN.

Afterwards, we caught up with Crowley to talk a bit more about his plans for the red hot startup, his thoughts on the future of social media, and the idea of expanding the concept of “mayorships” within the gaming aspect of Foursquare. Check out the highlights in the video above.



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: dennis crowley, foursquare, internet week ny, mashable media summit, social media


“Tourist Lane” Stunt Delights and Confuses New York City [VIDEO]

Yesterday, we revealed at the Mashable Media Summit that Improv Everywhere, along with “Self-Appointed City Planner” Jeff Greenspan, were behind that awesome “Tourist Lane” stunt here in New York City. Now, we’ve got a video depicting the hilarity said lane caused.

The “Tourist Lane” (a painted creation located on 5th Avenue and 22nd Street in NYC) spread across the web — from a single photo posted to a blogger’s Tumblr (with no prodding from Improv Everywhere founder Charlie Todd or Greenspan) to major media outlets.

As you can see in the video, it also caused much confusion and delight among tourists and native New Yorkers alike. Check out Improv Everywhere’s site for complete coverage of the prank. What other cities do you think could use a tourist lane?



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: humor, internet week ny, pop culture, viral video


June 08 2010

Mashable Media Summit Keynote with Pete Cashmore and Dr. Sanjay Gupta [VIDEO]

Today, Mashable founder and CEO Pete Cashmore took the stage at Mashable’s Media Summit to be interviewed by Dr. Sanjay Gupta, renowned neurosurgeon and CNN’s general medial correspondent. They were joined by CNN.com general manager KC Estenson for a chat about journalism, blogging and the Internet.

They touch on trends such as citizen journalism, the spread of news via social media, appealing to different audiences with different kinds of content, the evolution of editorial gatekeeping, and the delicate balance between speed and accuracy when the web meets reporting.

Take a look at this fascinating conversation about the intersection between new and traditional media, and let us know what you think in the comments.

Disclosure: Mashable has a content syndication agreement with CNN, including Pete Cashmore’s weekly CNN column on tech topics for a mainstream audience.



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook




Reviews: Facebook, Internet, Mashable, Twitter

Tags: cashmore, internet week ny, interview, media summit, pete cashmore, sanjay gupta, video


Crowdrise: Edward Norton Unveils DIY Fundraising Site

Actor Edward Norton (Fight Club and American History X) spoke today at the Mashable Media Summit to announce the launch of Crowdrise, a social good website that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes.

Visit the site and you’ll be greeted with an invitation to “start your own fundraiser.” You can also contribute to existing campaigns or visit user profiles (including those of celebrities like Norton, Seth Rogen, Elizabeth Banks, Jonah Hill, Russell Brand, Paul Rudd, Kristen Bell and Will Ferrell) to see which causes they’re supporting or running.

Norton worked with the team behind the website for his Maasai Marathon fundraising run (which raised $1.2 million in two weeks) to create a broader initiative that doesn’t focus on one cause, but instead gives people the tools to work together on any social good campaign.

Crowdrise distinguishes itself from other social good websites like Change.org by employing irony and irreverent humor (not a surprise, given some of the celebs involved) but it also has points and prizes to give people an incentive to participate and give.

Nonprofits that have already signed up on the site include Best Friends Animal Sanctuary, The Art of Elysium, Oceana, City Year, the Conservation Lands Foundation, the Alzheimer’s Association, Partners in Health and Malaria No More.

At the Mashable Media Summit, Norton said that social networking sites are about “personal narrative” in the sense that individuals want to create a narrative that represents their lives and values on the web. Crowdrise helps them do that with their passions for specific causes, then share the results.

Norton says that an average intern should be able to set up a fundraising campaign in just 15 minutes.


Presentation by Edward Norton (Crowdrise)


Watch live streaming video from mashable at livestream.com



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: charity, crowdrise, edward norton, fundraising, internet week ny, social good, social media, social networking


The Onion to Launch News Show… From the Future [VIDEO]

If real-time news isn’t good enough for ya, The Onion has the remedy: Future: News From The Year 2137, a new video project the satirical media outlet unveiled today at Mashable’s Media Summit.

The show, whose launch will mark the first time The Onion plans to sell digital content directly to consumers on an exclusive basis, promises to bring viewers so-new-it-hasn’t-happened-yet news via “state-of-the-art wormhole satellites… from the year 2137.”

According to The Onion, “More than 125 years into the future, the Onion News Network remains the world’s most powerful media empire, dispensing the finest news, commentary, and swooshy graphics 24 hours a day directly into the right eye of every viewer through technology called ‘EyeStreaming.’”

Naturally, this is all a spoof (for those out there who don’t get less-than-subtle humor) — but a spoof that seems firmly rooted in present-day issues. In the world of the future, a catastrophe called “the Burndown” has rendered the world virtually unlivable — IE, there’s scarce food and water, no laws or social institutions and a thug of a President reigning over it all.

Picture a planet populated by robots, humans bred to be slaves and a Doomsday Machine (that keeps malfunctioning, to everyone’s disappointment), and you’ve basically got The Onion’s vision of the future. Sunny, no?

Although the show will premiere this summer, Web Editor Baratunde Thurston gave Mashable a sneak peek at the official trailer today, as well as at a three-minute clip of a segment called “The Gaza Scrap,” which depicts the battle between the last remaining Palestinian and the last remaining Israeli on earth. Keep your eye on The Onion’s site for future updates, or follow them on Twitter: @ONNFutureNews.

The Onion has been working on some pretty exciting projects lately: Comedy Central recently picked up the Onion Sports Network pilot for a 10-episode run to air in 2011, and the Independent Film Channel (IFC) is collaborating with the parody outlet to create half-hour cable TV series called Onion News Network, also set to premiere in 2011.

Given today’s announcement, and the media outlet’s mounting cache, it will be interesting to see how the public reacts to this content-for-purchase plan. Will you pay to partake in the funny?


Future: News From The Year 2137




For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: business, humor, internet week ny, money, the onion, web video


REVEALED: Improv Everywhere Was Behind “Tourist Lane” Stunt

Remember that awesome “Tourist Lane” photo — which depicted a New York City street with walking lanes for both tourists and New Yorkers — that was making its way around the web last month? Well, Improv Everywhere founder Charlie Todd revealed at today’s Mashable Media Summit that it was the work of his comedy organization, as well as “Self-Appointed City Planner” Jeff Greenspan.

During today’s conference, Todd explained how the “Tourist Lane” spread across the web — from a single photo posted to a blogger’s Tumblr (with no prodding from Todd or Greenspan) to major media outlets.

Until now, the identity of the artist had been a secret, but many delighted at the message behind the work, which is in keeping with Improv Everywhere’s mission: to cause hilarious public disturbances (remember the Ghostbusters stunt and the No Pants Subway Ride?).

Interestingly enough, the famous lane on 5th Avenue and 22nd Street isn’t Todd’s first “city-planning” endeavor; he’s been doing street art like this since April 1 (April Fool’s Day). “I had been placing them around the East Village and Lower East Side for about a month before I ran into Charlie Todd from Improv Everywhere,” Greenspan told us. “He was collaborating with the ad agency I work at and we started talking about our personal projects. When he heard about my lanes, he thought it would great to combine street art with performance art, and add a theatrical and participatory element to it.”

“Up until the Improv Everywhere film, I haven’t publicly taken credit for the tourist lanes at all,” Greenspan says. “The 5th Avenue line event seemed like a fun, theatrical way to come forward and no longer be the ‘Mystery Artist.’”

And what was Greenspan’s initial inspiration for the fabled lanes? “After being stuck behind one too many pieces of rolling luggage, and hundreds of camera-wielding human pylons, I decided to take action on behalf of all New Yorkers. I hope I have helped in some small way.”

Todd, for his part, explained his motivation thusly: “Personally, I just thought it was a hilarious idea, and I was really excited to be able to bring it to life with Improv Everywhere. Obviously it would never be practical to actually implement a tourist lane, but it was tons of fun to see the reactions of both New Yorkers and tourists as they encountered it.”



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: humor, internet week ny, pop culture, viral video, web video


Red Cross and URDB Break Record for Most SMS Donations in One Room

The Universal Record Database — a rad online resource that allows the Average Joe to make and break a myriad of records online — succeeded in breaking the record for most online donations made by text message in one room today — all with the help of the attendees of the Mashable Media Summit.

Dan Rollman, the founder and president of the URDB, took the stage at the summit today along with Wendy Harman from the American Red Cross to ask the assemblage to donate $10 via text to the charitable organization. Well, after whipping out their smartphones of choice, the crowd managed to raise $2,210 (the previous record was for raising $390 after the earthquake in Haiti during at URDB live event).

The Red Cross has been doing some amazing fund-raising of late via text — it managed to raise millions of dollars for Haiti earlier this year. Mashable was happy to be part of online history today, and to set a record we’ll be happy to see broken.

Check out the video below if you missed out on the action:

Watch live streaming video from mashable at livestream.com

[img credit: Carissa GoodNCrazy]



For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on Facebook



Tags: humor, internet week ny, Mobile 2.0, pop culture, red cross, Text, URDB


Starbucks Used Social Media to Get One Million to Stores in One Day

Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit today and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.

As we noticed, activity on social media sites like Twitter and Facebook became electric on the day of the event as the free pastry news spread in digital form. Bruzzo’s credits fans with the idea to use social media to drive new business, and his remarks confirm that the swell of social media activity drove customers to visit Starbucks stores in droves.

Bruzzo also speaks to the success of the company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day — was primarily promoted online via their Facebook Page. Also, the company’s MyStarbucks Idea has generated more than 80,000 ideas and Bruzzo credits Product Manager Brad Nelson for helping them tap into the power of Twitter.

Right now there’s no big brand better embracing social media than Starbucks. The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.

[img credit: Thomas Hawk]



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: internet week ny, mashable media summit, starbucks


Yahoo’s Social Media Science Experiments [VIDEO]

Watch live streaming video from mashable at livestream.com

Duncan Watts is a scientist — a social media scientist, to be specific. Watts, the director of Yahoo’s Human Social Dynamics Group, gave a presentation at the Mashable Media Summit this morning where he talked about the academic and scientific approach to researching social networks and social communications.

In this video, Watts shows examples of some of the social science experiments that Yahoo has undertaken over the last decade. The presentation is a really interesting look at much of the actual research, development and science that goes into monitoring social networks, with the goal of having a better understanding about how these systems work so that those tools and networks can be improved.

What do you think about the scientific element of social media? Let us know in the comments!

[img src: Hyku]



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook




Reviews: Facebook, Twitter

Tags: internet week ny, Science, social media, social media science, Yahoo


Foursquare Now Experimenting with Badge Rewards

Foursquare is fast-approaching 1.6 million members and has just released CNN World Cup badges.

These interesting tidbits were revealed today when Foursquare Co-founder Dennis Crowley took the stage at the Mashable Media Summit to field questions from our Editor-in-Chief, Adam Ostrow.

The question-and-answer interview spanned a variety of topics including revenue potential, growth and future plans for the service.

We’ve embedded the entire interview below and have also extracted some of the key points and big reveals.


Badge Rewards


Perhaps the biggest news — apart from the impressive growth metrics — is that Foursquare is addressing badge fatigue by experimenting with adding value to badges — which Crowley describes as “digital candy.”

Crowley used Internet Week as an example, stating that users who check-in at an Internet Week venue will unlock a special badge. That badge — when presented to bouncers — will guarantee users priority entrance into some Internet Week parties and events.

Foursquare already makes it possibly for businesses to offer specials around mayorships or checkins, but the badge rewards system could be the equivalent to a modern day VIP program. The company is still testing the concept, but there’s obviously huge potential here.


CNN World Cup Badges


CNN and Foursquare have joined forces to release two CNN World Cup badges: South Africa Explorer and Super Fan.

Foursquare users who follow CNN can only unlock the South Africa Exloper badge by actually venturing to South Africa to attend the World Cup. The rest of us, however, can grab the Super Fan badge by checking in to World Cup viewing parties and soccer-friendly pubs. Some of the more than 100 badge-eligible venues will also be seeded with tips from CNN staffers.


Revenue Potential and the Future


As discussed above, Crowley mentioned that Foursquare is closing in on 1.6 million users. While Crowley appears genuinely surprised by user adoption, the rapid rise in members and checkin acceleration over the past year, he also doesn’t believe growth will slow anytime soon.

The future for Foursquare will be defined by adding more value to service, which Crowley says will happen through more partnerships and more sophisticated features. The hope is that the company can engineer ways to encourage interactions between users who are checked-in to the same venue.

In terms of revenue, Crowley says that company is generating money and that it’s helped to offset expansion costs. He also sees a myriad of monetization opportunities, but did make it a point to state that they are not profitable, and that profitability is not something Foursquare is focused on right now.

To that end, we expect the startup to reveal funding news in the near future, especially given that Crowley insinuated as much during the interview.


Video




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Reviews: Facebook, Foursquare, Twitter

Tags: foursquare, internet week ny, mashable media summit, media summit


College Humor CEO Shares His 10 Web Content Urban Legends

Today at the Mashable Media Summit, College Humor’s CEO Ricky Van Veen announced a partnership with SoBe to launch SoBe Studios — a project that creates branded video content — and with it a three-part web series called Mr. Vicarious, set to premiere on June 9. He also shared with the audience his “10 Web Content Urban Legends.”

In true Internet entrepreneur style, Van Veen started College Humor in his dorm room — now it’s an operating business of IAC with more than 10 million unique visitors a month. Although it now produces TV shows, films, live tours and books, Van Veen told the audience that the web always remains at the center. And how did the site gain such high standing on the web?

And how can brands capitalize on such cache? According to Van Veen, by being hyper aware of the 10 Web Content Urban Legends, which are as follows:


Ricky Van Veen’s 10 Web Content Urban Legends


Myth #1). People will want to watch your branded content: Why would anyone watch this? If you don’t have a good reason, don’t make it. If your goal is 75% to entertain and 25% to sell a product, you already have a handicap.

- Brands need to be flexible. IE, College Humor is a racy site — so if you want to partner with a media outlet like this, its content will be racy. Embrace that. To remedy this issue, you can present content that is not explicitly branded, and then reveal your involvement later.

Myth #2). People will be patient with your content: 35% tune out soon after starting to watch a web video. Also, one third of web activity is executed while watching TV.

- So, get to the point — quickly.

Myth #3). People will find your content: Your video will not necessarily go viral. Over-saturation is not the key, either.

- Have a strong seeding strategy.
- Team up with an established brand or platform.

Myth #4). The Internet is a level playing field: A link on Drudge Report yields more results than some dude’s blog.

- Tap into power users.

Myth #5). We have no idea why things go viral: There are no rules for making a viral video. But all viral videos give the user a reason to pass it on. This all has to do with identity creation: What does passing this video on say about me?

- College Humor has a hit strategy: Only hit for nines and 10s.
- The shorter the better.
- The hook comes within the first 20 seconds.
- Sweet spots College Humor taps into: Topical issues and “Candycorn” (cultural touchstones that everyone knows, but doesn’t actively think about).

Myth # 6). Experience beats documentation: We have a new generation that puts documentation above experience. It’s all about Flickr feeds and Facebook status updates. It’s basically high-tech bragging.

- if you’re a marketer, create experiences that allow people to show off how cool they are.

Myth #7). You should build your own community and tools: The web values simplicity and openness. Don’t limit the openness of your project. Make all tools open and easy to share. Don’t build your own features — if you want people to share photos and whatnot, use Facebook and Flickr. You get much more exposure and reach in that way.

Myth #8). Keep things professional: Show the people behind the scenes. It gives your site personality and makes it sticky. Personality drives your brand. Post photos of staff as well as videos and other content. Perez Hilton does this really well, according to Van Veen.

Myth #9). Traditional media is irrelevant to the web: TV is not over. Content creators are always working to get to TV and film — that’s where the money is. The average American watches 151 hours of TV a month, so that’s nothing to sneeze at. You get a stamp of approval thusly.

Myth #10). People will create good content for you: This is the biggest myth of all.


SoBe Studios


Van Veen topped all of this off by announcing the creation of SoBe Studios, a production studio that creates content centered around the SoBe brand. According to Van Veen, this partnership adheres to two of the rules laid out above: 1). SoBe is partnering with established brand with a history of creating good content. 2). It’s working directly with College Humor to create something that people will actually want to watch.

And what exactly are they creating? A series, which was filmed at South by Southwest, based on SoBe’s “re-skin” campaign — which involves the drink company redesigning the labels of the SoBe Elixir and Tea bottles called Mr. Vicarious. In true metamorphosing spirit, the show centers around two comedians — Paul Scheer and Nick Kroll — who live vicariously through three actors dressed up as different characters, including a karate sensei, a massage therapist and a caricature artist.

What do you think of Van Veen’s presentation? Will you tune into Mr. Vicarious tomorrow?



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: college humor, Food, humor, internet week ny, MARKETING, money, viral video, web video


8 Ways to Follow Internet Week New York Online

Internet Week New York, the annual festival celebrating New York City’s web industry and community, kicked off yesterday and will continue through June 14. The week-long festival will feature more than 150 events, including panels, demos and conferences happening all over the city. Mashable’s own Media Summit event is going on right now (watch the livestream here).

Want to keep tabs on all the events this week? Check out the following ways to follow the conference online:


1. Livestream


Many of the events happening during the week will be broadcast live on the web on the conference website which means even if you aren’t in NYC you can still follow what’s going on in the city this week. You can also grab the official widget and embed live and previously recorded events on your own site or blog.


2. Twitter


internet week twitter image

You can find out the latest news from Internet Week by following the official hashtag: #iwny. Twitter users are already buzzing about the various events and discussing the hot spots around the city. You can also follow the official Internet Week Twitter feed at @internetweek.


3. PepsiCo Zeitgeist


If you like something a little more visual, you can track the latest tweets, Flickr photos, and Foursquare checkins in one place using PepsiCo Zeitgeist. The cool interactive visualization is a great way to see what’s popular at the festival and what people are talking about. It also includes a Google Map that displays the latest Foursquare activity and an animated bubble chart that displays the most popular keywords used by festival goers on Twitter.

Disclosure: Pepsi has been a sponsor of Mashable.


4. Flickr


Internet Week attendees are snapping photos all over New York City and many of those photos can be found on Flickr. You can find the latest photos from the festival by searching for photos tagged Internet Week 2010 or IWNY or by following the specific Flickr users such as Laughing Squid and Kelly Samardak who are already uploading photos from events in NYC to the site.


5. Official Calendar


internet week calendar image

The Internet Week New York website includes a schedule of events and an interactive calendar you can connect to your Twitter, Facebook, or LinkedIn profiles to track the various events. You can also use the calendar to connect with your friends and colleagues to find out which events they are attending.


6. iPhone


internet week iphone app image

The Internet Week iPhone app includes a calendar, live Twitter updates, and the latest headlines. You can also use the app to check into Foursquare or upload photos to be included in the festival’s official Mosaic Wall.


7. Pegshot


Pegshot, the mobile application that allows users to share photos of videos directly from their smartphone, has already been buzzing during Internet Week, with users uploading content from around the city. You can also follow your fellow Internet Week attendees and be notified when they upload new photos or video.


8. Mashable’s Internet Week Channel


You find all the latest updates from Internet Week, including coverage of the events and demos, right here on Mashable. Click here to visit the Mashable Internet Week page, which will include updates and content from events throughout Internet Week.



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook




More social media resources from Mashable:


- 5 Things the Library of Congress is Archiving Online
- 5 Ways Government Works Better With Social Media
- How the U.S. Engages the World with Social Media
- How Social Media Can Effect Real Social and Governmental Change
- 6 Ways Law Enforcement Uses Social Media to Fight Crime

Tags: calendar, flickr, Internet Week, internet week ny, iphone, iwny, Live Stream, pegshot, Pepsi, twitter


Checking in? Follow Mashable on Foursquare

Mashable is partnering with Foursquare to give you insider tips and recommendations when you check in. From New York City to Silicon Valley, our reporters and editors will be your guide as you explore your city.

We’ve gathered recommendations on social media venues, tech gatherings, startup headquarters and even offered some of our dining picks at local eateries. The location-based social gaming site is nearing one million checkins and continuing to add partnerships.

And while some might see the service as one of the worst inventions, we’re hoping our tips can be a resource to you. Stay tuned as we update the page with more tips and features. Follow us here.



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook



Tags: Announcement, announcements, foursquare, internet week ny, location-based apps, mashable, Mobile 2.0


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