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July 18 2011

Mashable Weekend Recap: 29 Stories You May Have Missed


It was a weekend for the record books.

The FIFA World Cup Final made some big news this weekend with Japan beating USA in the final match Sunday. We saw tons of people commenting on the outcome of the game on their social channels, and as it turned out, Twitter users set a new record with the number of tweets sent per second.

Of course, we can’t forget about Harry Potter and the Deathly Hallows Part 2 either. The final film in the Harry Potter franchise released in U.S. theaters late last week, but it continued to make news as the weekend progressed. Fans set a box office record for opening night and eventually box office records altogether.

And as far as useful resources go, we’ve got the ultimate guide to Google+, Google’s new social layer. You’ll find some other handy tools for Google+ too, including how to set up an RSS feed and how to follow Mashable staff.

News Essentials

Carmageddon Approaches: Here’s What It Will Look Like [VIDEO]

Netflix Heading to Europe in 2012 [REPORT]

LinkedIn Revamps Profiles for Students

The Rise of Mobile In-App Ads [INFOGRAPHIC]

This Week in Politics & Digital: Cyber Security in The Spotlight

Dual-Screen SpaceBook Laptop Up for Pre-Order [UPDATED]

Harry Potter and the Deathly Hallows Part 2 Breaks Box Office Records

Is Google+ Becoming More Female?

Reaching 200 Million Accounts: Twitter’s Explosive Growth [INFOGRAPHIC]

Spacecraft Orbits Protoplanet in Asteroid Belt, a First [INFOGRAPHIC]

World Cup Finals: USA Loses to Japan, the Web Reacts [PICS]

World Cup Final: A New Tweets Per Second Record

David Beckham’s Baby Photo Debuts on Facebook [PICS]

Helpful Resources

HOW TO: Add Mashable Staff to Your Circles on Google+

19 Essential Google+ Resources

46 New Digital Media Resources You May Have Missed

Google+: The Complete Guide

Top 10 Twitter Trends This Week [CHART]

5 Tips for Group Deals Success

5 Ways Journalists Are Using Google+

8 Crucial Elements of Startup Success

15 Rad Retro Office Accessories [PICS]

HOW TO: Make RSS Feeds for Google+ Profiles

Tips For Negotiating Employee Equity

Weekend Leisure

Can Web Video Views Predict Box Office Magic for Harry Potter?

Jerry Seinfeld Joins Twitter

Discovered a New Band? Find Out Which Songs To Check Out First With GoRankem

Android App Displays Brain Waves Via Wireless Headband [VIDEO]

3 New Digital Apps For Offline Fun

More About: Google Plus, harry potter and the deathly hallows part 2, Weekend recap, World Cup Final

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July 16 2011

Harry Potter and the Deathly Hallows Part 2 Breaks Box Office Records


Harry Potter and the Deathly Hallows Part 2 not only set a box office record for midnight showings, it absolutely shattered opening day box office records.

The film grossed a jaw-dropping $92.1 million in the U.S. on Friday. That’s not only the biggest opening-day draw of all time, it’s the highest-grossing single day in U.S. box office history.

Worldwide, Harry Potter and the Deathly Hallows Part 2 is also breaking box office records. The film has already grossed more than $157.5 million internationally, breaking opening-day records in the UK and Mexico.

Box Office Mojo puts the figures in perspective:

  • Harry Potter and the Deathly Hallows Part 2 took in 50% more on its first day than the previous Potter film, Deathly Hallows Part 1, back in November. At the time, the $61.7 million opening day was a franchise high. With 1.5x the gross, Deathly Hallows Part 2 clearly sets the record.
  • Deathly Hallows Part 2 also outstripped past films in terms of estimated attendance.
  • When you subtract the record braking $43.5 million midnight gross from the total day figures, you’re still left with $48.6 million for the rest of the day. This, in and of itself, beats the midnight free gross for every other film, with the exception of The Dark Knight (which took in $48.7 million sans midnight totals).
  • The first day ticket receipts alone beat every other weekend opening for 2011, with the exception of Transformers: Dark of the Moon.

SEE ALSO: Harry Potter and the Social Media Surge

The eight and final Harry Potter film is expected to easily best The Dark Knight as the biggest opening weekend of all time. In 2008, The Dark Knight took in $158.4 million in its opening weekend.

Of course, a big factor in Deathly Hallows Part 2‘s boffo ticket sales are the fact that the film was released in 3D. Although 3D tickets only accounted for 45% of the box office gross (as compared to 60% for Transformers: Dark of the Moon), the number of 3D screens available is unmatched by any other new film. Moreover, Harry Potter and the Deathly Hallows Part 2 opened in 4,375 locations and on 11,000 screens.

Warner Bros. embraced social media in a big way in the promotion of Deathly Hallows Part 2. In addition to running significant campaigns on Facebook and Twitter, the studio also reached out to fan sites and created YouTube videos to promote the film.

What did you think of Deathly Hallows Part 2? Let us know in the comments.

More About: box office, box office records, Film, harry potter, harry potter and the deathly hallows part 2, Movies

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July 15 2011

Can Web Video Views Predict Box Office Magic for Harry Potter?


Matt Fiorentino is the director of marketing for Visible Measures. Previously, Matt was a freelance journalist for the Associated Press, The Dayton Daily News, and The American Magazine. He lives with his wife in Newton, Massachusetts.

With Harry Potter and the Deathly Hallows: Part 2 hitting theaters this Friday, this weekend marks the end of a magical era.

Part 2 is the last in the storied series, which has brought in more than $6.4 billion worldwide to date, according to Variety, making it the highest-grossing franchise in history. Suffice to say, box office expectations are high. Now, as we look to the weekend, the question is: Will Harry work his magic once again? We turn to online video for the answer.

SEE ALSO: Harry Potter and the Social Media Surge

In online video, audiences can choose to watch whatever they want, whenever and however they like. In anticipation of a film, audiences will choose to watch multiple trailers, behind-the-scenes clips, interviews with the actors, and more. This provides us with a good indication of how the film will perform at the box office.

Those types of online videos based on past Potter movies have fared very well. Harry Potter and the Half-Blood Prince generated more than 70 million views when it was released in 2009 while The Deathly Hallows: Part 1 generated more than 85 million last year. By comparison, The Deathly Hallows: Part 2 has conjured up fewer than 50 million total views.

Does this mean that Part 2 is doomed at the box office? Let’s take a closer look. The Deathly Hallows is unique in the Potter series because it’s the only book that was divided into two films. Trailers for Part 1 generated significant interest when they first surfaced. Part 2 is, obviously, a continuation of Part 1, which may have affected viewership as trailers began rolling out. This unique dynamic between the films gave Part 1 a head start on Part 2, and, because of this, likely captured the majority of views for the pair of films. At two months prior to its release, Part 1 had already generated more than 50 million views. Part 2 had 14 million views at the same point in its release cycle.

Things seem to have changed in the final month before release, though, when promotions really kick in and audiences begin searching for what’s hitting theaters in earnest. Here, Part 2 is looking to be equal to the sequel. The Half-Blood Prince scored 10.9 million views in its final month of promotion before going on to make $77 million its opening weekend. The Deathly Hallows: Part 1 grabbed 22.2 million views before taking home $125 million. Part 2 has seen 20.3 million views in its last month leading up to release.

What does this mean for Part 2‘s opening weekend box office? Part 2 has already made more than $32 million in domestic advanced ticket sales, the most for any film in history, according to Variety. A midnight showing early Friday took in $43.5 million at the midnight box office in North America — the biggest midnight opening of all time. Variety also reports that Part 2 will play at 4,375 locations, making it the franchise’s widest launch. The film will release in IMAX theaters and be available in 3D, both tickets coming at a premium.

The combination of high views, pricey tickets for 3D and IMAX showings and a massive number of locations bode well for Harry’s final bow at the box office. Chances are, it will top its predecessor and surpass $125 million this weekend, a solid closing act for a franchise that has adapted well to the social media age.

More About: harry potter and the deathly hallows part 2, Movies, video, visible measures, web video, youtube

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Harry Potter and the Deathly Hallows Part 2 Sets Midnight Box Office Record


Harry Potter and the Deathly Hallows Part 2 took in $43.5 million at the midnight box office in North America — the biggest midnight opening of all time. Potter earned almost 50% more than previous midnight champion, The Twilight Saga: Eclipse, which earned $30 million from midnight shows when it was released in June 2010.

The Harry Potter franchise is estimated to be the most profitable film franchise of ever. As The Hollywood Reporter notes, the eighth and final film has already grossed more than $100 million at the worldwide box office. If momentum keeps rising, this may be the biggest worldwide opening of all time.

The film’s big North America opening early Friday morning can be attributed in part to the 3,800 theaters that had midnight screenings. During the day Friday, the total number of theaters will jump to 4,300, with 3,000 of those houses showing the film in 3D. Warner Bros. tells The Hollywood Reporter that all of its 3D midnight showings are sold out, indicating that 3D could be a big ticket driver for Deathly Hallows Part 2.

Harry Potter and the Deathly Hallows Part 2 and Warner Bros. really embraced digital media and social networks when promoting the film. It appears to have paid off. At the time of this writing, seven of the 10 trending topics on Twitter in New York City were related to Harry Potter. Earlier Friday that figure was as high as nine out of 10 trending topics.

Have you seen Harry Potter and the Deathly Hallows Part 2? What do you think of the film and its social media impact? Let us know in the comments.

More About: box office, Film, harry potter, harry potter and the deathly hallows part 2, Movies

For more Media coverage:


July 14 2011

Harry Potter and the Social Media Surge

The Summer Blockbuster Series analyzes the social media campaigns behind major summer movie releases and runs each Thursday.


Harry Potter and the Deathly Hallows Part 2, the final film in the uber-successful Harry Potter film franchise, opens in the United States on Friday, July 15, 2011.

The film series has generated billions at the box office, and with the eighth installment, Warner Bros. has kicked up its social media marketing game. In addition to the official site at HarryPotter.com, the following social networks are being used to promote the film.


Facebook


Warner Bros. has long maintained a solid Facebook presence for the Harry Potter film series. With Harry Potter and the Deathly Hallows Part 2, the studio ramped up its efforts in engagement and in Facebook app features.

Nearly 29 million users have “liked” the Harry Potter Facebook Page, with a big chunk of those users “liking” in just the past week.

The Independent reported on the surge in Facebook “like” activity in the days leading up to the film’s London premiere. In the week before the premiere (which occurred on July 7, 2011), the Harry Potter Facebook Page gained nearly 100,000 new fans per day.

That kind of growth is spurred by a page that frequently posts images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers.

In a particularly nice touch, Warner Bros. Entertainment has created local Facebook fan pages for a variety of different countries and languages.

The studio also allows fans to rent and watch past Harry Potter films right on Facebook.


Twitter


The @HarryPotterFilm Twitter account isn’t as active as the Facebook Page (it had 343,000 followers at the time of this writing), but the crew managing the account does a good job engaging with users, sharing links to interview and media articles and posting photos.

At the New York premiere of Deathly Hallows, photos from the even were live-tweeted using TwitPic.

Harry Potter as a brand is very popular on Twitter, with character names and various memes involving the series frequently becoming trending topics.


YouTube


For Deathly Hallows Part 2, the Harry Potter franchise embraced YouTube big time.

In addition to the assortment of trailer uploads and fan-made spoofs, the Harry Potter YouTube channel has been used as a repository for official clips, TV spots and interviews.

The red carpet from the London premiere of Deathly Hallows Part 2 was livestramed on YouTube, as well as on other video streaming services like Ustream and Livesream.

The YouTube page contains a special highlight reel from the premiere, as well.

The YouTube page was designed in such a way that it shows off not only videos from the channel, but gives fans access to real-time updates from Facebook and Twitter from official feeds, members of the cast, fan sites and the Harry Potter: The Quest web game.

The tool, built by thisMoment is also accessible from the Harry Potter Facebook Page. It’s a great way to keep users engaged with what people are saying on YouTube, commenting on Twitter and posting to Facebook, while also tying in the official feeds.


Ticketing


Online ticketing for Harry Potter and the Deathly Hallows Part 2 is being heavily promoted via social channels. Not only do ticket sites like Fandango and MovieTickets.com have their own Harry Potter campaigns, but Warner Bros. has integrated a slick Facebook ticketing app into the main Harry Potter Facebook Page.

The Harry Potter ticketing app is similar to other Facebook ticketing apps we’ve seen in the past. It allows users to not only find showtimes and buy tickets, but also invite friends and share their ticket purchases on Facebook.


Fan Sites and Pottermore


The success of Harry Potter is due in no small part to its loyal fan base. The fan communities surrounding Harry Potter have been used to help keep the film promoted across the web.

Fan sites like The Leaky Cauldron and MuggleNet post a frequently updated stream of news and information not just to the main webpages, but also to Facebook and Twitter.

These sites also run contests and promotions to keep the masses enthused and engaged. The sites also played a role in hyping another Harry Potter announcement.

Last month, J.K. Rowling, the author of the Harry Potter books, announced Pottermore, a fan-centric online experience for the Harry Potter book series. Rowling has started to tweet out previews of the site, which will open to a limited audience at the end of July and to the public in October.

Social media, or at least, social gaming, seems to be a central part of Pottermore and though this network isn’t directly tied to the film, the announcement was obviously timed to coincide with the final film’s release.


Box Office Impact


We won’t know the full impact of the media campaign until the first box office receipts start to pour in, but if past performance is any indicator, Harry Potter and the Deathly Hallows Part 2 will be a huge hit.

Let us know your thoughts on the social media campaign surrounding the film in the comments.

More About: facebook, fandango, harry potter, harry potter and the deathly hallows part 2, summer blockbuster, Summer Blockbuster Series, twitter, youtube

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July 07 2011

Watch the Harry Potter and the Deathly Hallows Part 2 Premiere Live [VIDEO]

Harry Potter and the Deathly Hallows Part 2 premieres on Thursday in London, and fans of the franchise can check out the red carpet action live on YouTube and via Ustream and Livestream.

You can check out the Ustream above (or Livestream), or head over to YouTube, which has multiple angles of the event. YouTube has also packed the Harry Potter channel channel with all seven films (which one can rent), behind-the-scenes footage, parodies and interviews.

Livestreamed premieres are becoming an increasingly common practice on the web. YouTube streamed the premiere of The Twilight Saga: Eclipse last June, and MTV.com showcased the NYC premiere for the last Potter flick, Harry Potter and the Deathly Hallows: Part 1, last November.

More About: Film, harry potter and the deathly hallows part 2, live video, livestream, video, youtube

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June 30 2011

Watch the Harry Potter and the Deathly Hallows Part 2 Premiere Live on YouTube


Harry Potter and the Deathly Hallows Part 2 premieres on July 7 in London, and fans of the franchise can check out the action on the red carpet live on YouTube.

The event will go down on YouTube’s Harry Potter channel from 8 to 11 p.m. PT and will feature the cast of the film as well as author J.K. Rowling. In preparation, YouTube has packed the Potter channel with all seven films (which one can rent), behind-the-scenes footage, parodies and interviews.

Livestreamed premieres are becoming an increasingly common practice on the web. YouTube streamed the premiere of Twilight Eclipse last June, and MTV.com showcased the NYC premiere for the last Potter flick, Harry Potter and the Deathly Hallows: Part 1, last November.

Still, this premiere really shows off two of YouTube’s latest innovations: its expanded livestreaming platform, and the addition of major studio movies to its rental service.

More About: Film, harry potter and the deathly hallows part 2, live video, video, youtube

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June 17 2011

Harry Potter and the Deathly Hallows Part 2 Gets Final, Scariest Trailer Yet [VIDEO]

Here’s a treat for all of you who cannot wait for the last installment of the Harry Potter saga – Harry Potter and the Deathly Hallows, Part 2 – the latest trailer for the movie is out.

The trailer is possibly the scariest, most haunting one yet, as we get to see a lot of the pivotal moments of the movie and the final battle between the little wizard and his arch-enemy Voldemort.

The movie hits theaters on July 17, which is a long wait for a Harry Potter fan. So, without further ado, we’ll let you enjoy the new trailer for the movie (you can also check out the old trailer for the movie here). Let us know how you like it in the comments!

More About: harry potter, harry potter and the deathly hallows part 2, Harry Potter trailer, trailer, video, web video

For more Video coverage:


April 28 2011

March 18 2011

Behind the Scenes Footage From Final Harry Potter Film Hits Web [VIDEO]

ABC Family aired Thursday night some brand new footage from the final film in the Harry Potter saga, Harry Potter and the Deathly Hallows Part 2. Thanks to the magic of YouTube, that footage is now online for everyone to see.

The final — and seventh — Potter book was adapted into two films. The first part was released in theaters in November 2010. Part 2 hits cineplexes on July 15, 2011.

Over the years, the Harry Potter films have grossed more than $6.4 billion at the global box office, making Harry one of the most popular film series of all time. Harry Potter and the Deathly Hallows Part 2 will be showing up in 3D at select theaters, which should really add something special to the mix.

Over at the MTV Movies Blog, they dissect the new footage in full. In the coming weeks, we expect that Warner Bros. will continue to pepper the web, Facebook and Twitter with more news from the Potter-verse.

Are you excited about Harry Potter and the Deathly Hallows Part 2? What film is your favorite in the series?

More About: Film, film clips, harry potter, Harry Potter and the Deathly Hallows, harry potter and the deathly hallows part 2, Movies, trailers

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