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January 23 2014

Universal Releases Magical First Look at Harry Potter World's Diagon Alley
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Prepare yourselves, Potterheads

Universal Orlando Resort unveiled renderings of the Diagon Alley addition being made to its Wizarding World of Harry Potter theme park — and it's nothing short of magical

The nine images give glimpses at the sprawling expansion, including the iconic King's Cross Station, which will guide visitors onboard a functioning Hogwarts Express that travels between Diagon Alley and Hogsmeade, which was opened in 2010 with the original theme park. The train ride will include views of the British countryside, similar to those Harry and his classmates may have seen while riding to school Read more...

More about Harry Potter, Film, Watercooler, Pics, and Conversations

December 20 2013

JK Rowling Is Turning 'Harry Potter' Into a Play
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Harry Potter fans knew the eighth movie couldn't truly be the end

First, JK Rowling announced a new movie rooted in her wizarding world. Now, fans have a new reason to rejoice: Rowling will produce a Harry Potter play.

The play, which the Daily Mail reports is a prequel of sorts, will focus on the orphan boy who lived under the stairs. It will be set when Harry Potter was still in the dark about his magical abilities.

Rowling will collaborate with producers Sonia Friedman and Colin Callender, as well as the selected screenwriter. The show will likely debut before 2016 in London's West End, giving Potter fans plenty of time to make travel arrangements. Read more...

More about Entertainment, Harry Potter, Film, Conversations, and Watercooler

November 26 2013

Bundle Up With These 14 Nerdy Scarves
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The winter wind is starting to creep into our lives on a daily basis. Since we sadly can't spend all our time sitting in front of a nice warm fire, we decided to look for some fun ways to keep warm.

After digging around Etsy, we discovered some amazing scarves to show off your nerdy side

Whether you're a Jedi master of the force or the most clever witch in your class — or anything in between — we've found the perfect way to keep you cozy all winter.

Have something to add to this story? Share it in the comments.

Homepage Image: Mashable Composite; Etsy, AllThingsAccessories, Storiarts Read more...

More about Lists, Harry Potter, Literature, Batman, and Marvel

November 19 2013

Real-Life Harry Potter Searches Penn Station for Train to Hogwarts
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Harry Potter is such a cultural touchstone for children and adults the world over, that it's easy to forget that the characters and the world they live in doesn't actually exist

In Improv Everywhere's latest video, the viral prank group suspended reality for a few employees and travelers in New York City's Penn Station when a real-life Harry Potter lookalike strolled through the station in search of his train to Hogwarts.

The young Potter doppelgänger — complete with the character's signature monogrammed trunks and a would-be Hedwig perched in his cage — makes his way through Penn Station, asking transportation employees and fellow travelers for directions to the infamous Platform 9 3/4 Read more...

More about Viral Videos, Harry Potter, Improv Everywhere, Youtube, and Watercooler

November 18 2013

14 Lessons from 'Harry Potter' on Staying Friends After College
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The first few months of post-college life can feel like a real drag

Once, you and your best friends had enough energy to hit the books all day and then the bars all night. Now, you go home after work and fall asleep watching Seinfeld reruns. Your best friend, who used to live just a hallway away, now lives hours away

But just because your friends live further away doesn't mean your friendship is over. They say the friends you make in school will be friends for life, and no one knows this better than Harry Potter, Rob Weasley and Hermione Granger. Read more...

More about List, Pics, Lists, Tumblr, and Harry Potter

November 15 2013

'Harry Potter' Actors: Then and Now
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Saturday marks the 12-year anniversary of the U.S. release of Harry Potter and the Sorcerer's Stone. As the enormous success of the Harry Potter series continued to grow around the world, previously unknown child actors like Daniel Radcliffe and Emma Watson quickly became household names.

For those of us who grew up with the Harry Potter franchise, it's easy to forget just how young the stars of the films were when they brought Hogwarts to life in 2001. Their bright-eyed expressions would fade to cynicism over years of dances, detentions and Death Eaters.

More about Entertainment, Movies, Harry Potter, Actors, and Film
New Adventure in the World of 'Harry Potter' Unfolds in Short Film
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Harry Potter fans rejoiced earlier this fall when they learned their beloved series would return in a film adaptation of Fantastic Beasts and Where to Find Them. But that's not the only movie to take on the wizarding world beyond Harry Potter himself.

YouTuber Wren Weichman produced a short film titled The OMEn Chronicles that takes place 15 years after The Battle of Hogwarts. None of OMEn's characters will be familiar to Harry Potter fans, but the wizards use the same spells as the Hogwarts kids and appear in plumes of smoke almost identical to the ones in the HP films.

More about Youtube, Viral Videos, Harry Potter, Film, and Watercooler

November 13 2013

'Temple Run' Movie Possibly in Works With 'Harry Potter' Producer
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Temple Run may be joining the ranks of popular mobile games becoming movies, according to a recent report.

According to a scoop by The Hollywood Reporter (via Touch Arcade), Warner Bros. is in negotiations to make a film adaptation of the seminal endless running game. And the producer said to be attached to the incipient project is none other than David Heyman.

A frequent collaborator of Warner Bros., Heyman most recently produced the critically and commercially successful sci-fi survival drama Gravity, starring Sandra Bullock and George Clooney. But Heyman is undoubtedly best known for producing all eight installments of the Harry Potter film series, all of which are also critically and commercially successful. Read more...

More about Games, Apps, Movies, Warner Bros, and Harry Potter

November 02 2013

'Harry Potter' Minimalist Posters Will Cast a Spell on You
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Looks like the Harry Potter series got its hands on some Polyjuice Potion — the series is featured in a whole different, magical look thanks to wizarding extraordinaire Jessica Martinez

The artist designed a set of minimalist GIF posters illustrating each of the Harry Potter books. The GIFs highlight significant objects from each of the books, like Albus Dumbledore's pensive from Harry Potter and the Half-Blood Prince and Tom Riddle's diary from Harry Potter and the Chamber of Secrets.

Martinez, a self-proclaimed Potter fan, tells Mashable she created the GIFs back in September as a countdown to when the train departs Platform 9 and 3/4 for Hogwarts Read more...

More about Art, Harry Potter, Harry Potter And The Half Blood Prince, Minimalist, and Harry Potter And The Deathly Hallows

October 24 2013

What Would The Characters of Harry Potter Read
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What if, in between reading The Monster Book of Monsters and Fantastic Beasts and Where To Find Them the kids at Hogwarts picked up a muggle novel?

It makes sense that Hermione would have grown attached to non-wizard fiction in her years before spell books, and though it doesn't make sense, it's kind of funny to picture Snape thumbing through a Dickens classic.

If Harry Potter and his fellow wizards were looking for a few literary suggestions, these titles would be at the top of their Amazon suggestions

Image: Warner Brothers Pictures Read more...

More about Books, Lists, Movies, Harry Potter, and Gif

October 23 2013

15 Geeks Confess Their Deepest, Darkest Secrets
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Don't hide behind your geek shame, Klingon speakers and elf chatroom frequenters.

Confessing your most embarrassing geek fact is the first step towards self-acceptance and finding people who understand your obsessions, collections and web history. We aren't judging

The Mashable staff decide to lead the geek way and share their nerdiest secrets on camera. It might just inspire you to come clean about that Pokemon tattoo

Go ahead — we're here to support you, geeks.

Image: Flickr, linpernillephotography Read more...

More about Harry Potter, Scrabble, Warcraft, Geek, and Star Trek

August 16 2013

iTunes Holds Mega Movie Sale
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iTunes kicked off a massive sale on movies on Tuesday, slashing prices on favorites such as the Lord of the Rings trilogy — now going for just $17.99.

Among the deals on movie bundles are all 10 of the original Star Trek movies, available in HD for $49.99. You can also buy several other blockbuster trilogies such as The Godfather, Spider-Man and Back to the Future for $19.99 each

The Internet went wild when the entire Harry Potter series was posted for $9.99, but Apple quickly revised the price to $59.99

The Cupertino, Calif.-based company doesn't typically make such deep price cuts, so act quickly. Read more...

More about Itunes, Apple, Harry Potter, Entertainment, and Film

August 03 2013

The Debate Over Unpaid Internships and Other Top Comments
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Facebook introduced embeddable posts this week, giving blogs and news organizations the ability to include public status updates, videos and photos in their stories. The new feature will allow users to like and comment on embedded Facebook posts directly inside blog entries and news articlesMashable readers were quick to bring up the other social networks — Twitter and YouTube — that already offer the feature. Some expressed their concern around the privacy issues that embeddable posts may give rise to.

Speaking of privacy issues, a survey conducted among 1,000 American found that 1 in 4 young adults have posted a photo, comment or other personal information on social media that they later regretted. Many readers agreed, recalling some of their own embarrassing Instagram photos and tweets. Read more...

More about Facebook, Community, Social Media, Harry Potter, and Internships

July 04 2013

Harry Potter's Diagon Alley Is Now on Google Street View
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The shops of Diagon Alley from Harry Potter are now on Google Maps' Street View.

It's no Marauder's Map, but Google now lets you explore the set of Diagon Alley from the Warner Bros. Studio Tour in London. In Street View mode, you can see 360-degree images of Ollivanders Wand Shop, Weasleys’ Wizard Wheezes joke shop and Mr. Mulpepper’s Apothecary.

DiagonAlley2

The Diagon Alley set brings to life the shop setting from J.K. Rowling's legendary Harry Potter series of seven best-selling books, which grew into a successful eight-movie franchise. Warner Bros. Studio Tour says the Diagon Alley set took more than three months to build, and it took six months to create over 20,000 products to put on the shops' shelves. Read more...

More about Google Maps, Google Street View, Warner Bros, Harry Potter, and London

May 10 2012

Harry Potter Series Coming to Kindle Library in June

Harry Potter

Amazon announced on Thursday that it will be adding all seven Harry Potter books to the Kindle Owner’s Lending Library for Amazon Prime members.

Starting on June 19, those with an Amazon Prime membership will have access to the entire Harry Potter series when accessing the books on a Kindle e-reader device. The books will be available in various languages, including English, French, Italian, German and French.

In March, the Harry Potter series was made available in e-book format on Pottermore — a site for all digital-related Harry Potter content and games — but this required readers to transfer the content to their Kindle devices. Amazon has now purchased an exclusive license from J.K. Rowling’s Pottermore to make the titles available in the Kindle Owner’s Lending Library.

“We’re absolutely delighted to have reached this agreement with Pottermore. This is the kind of significant investment in the Kindle ecosystem that we’ll continue to make on behalf of Kindle owners,” said Jeff Bezos, founder and CEO of Amazon.com. “Over a year, borrowing the Harry Potter books, plus a handful of additional titles, can alone be worth more than the $79 cost of Prime or a Kindle. The Kindle Owners’ Lending Library also has an innovative feature that’s of great benefit for popular titles like Harry Potter -– unlimited supply of each title -– you never get put on a waiting list.”

SEE ALSO: J.K. Rowling’s Pottermore Site Is Now Open to the Public

The Kindle Owners’ Lending Library is a perk that comes with an Amazon Prime membership, along with free two-day shipping and unlimited streaming of more than 17,000 movies and TV episodes.

The Kindle Owners’ Lending Library features more than 145,000 books that can be borrowed for free, including current bestsellers. There isn’t a limited supply of e-book titles, so you can borrow a book once a month for free without having to get on a wait list.

Would the Harry Potter series be enough for you to become an Amazon Prime member? Let us know in the comments.

More About: harry potter, Kindle


July 16 2011

Harry Potter and the Deathly Hallows Part 2 Breaks Box Office Records


Harry Potter and the Deathly Hallows Part 2 not only set a box office record for midnight showings, it absolutely shattered opening day box office records.

The film grossed a jaw-dropping $92.1 million in the U.S. on Friday. That’s not only the biggest opening-day draw of all time, it’s the highest-grossing single day in U.S. box office history.

Worldwide, Harry Potter and the Deathly Hallows Part 2 is also breaking box office records. The film has already grossed more than $157.5 million internationally, breaking opening-day records in the UK and Mexico.

Box Office Mojo puts the figures in perspective:

  • Harry Potter and the Deathly Hallows Part 2 took in 50% more on its first day than the previous Potter film, Deathly Hallows Part 1, back in November. At the time, the $61.7 million opening day was a franchise high. With 1.5x the gross, Deathly Hallows Part 2 clearly sets the record.
  • Deathly Hallows Part 2 also outstripped past films in terms of estimated attendance.
  • When you subtract the record braking $43.5 million midnight gross from the total day figures, you’re still left with $48.6 million for the rest of the day. This, in and of itself, beats the midnight free gross for every other film, with the exception of The Dark Knight (which took in $48.7 million sans midnight totals).
  • The first day ticket receipts alone beat every other weekend opening for 2011, with the exception of Transformers: Dark of the Moon.

SEE ALSO: Harry Potter and the Social Media Surge

The eight and final Harry Potter film is expected to easily best The Dark Knight as the biggest opening weekend of all time. In 2008, The Dark Knight took in $158.4 million in its opening weekend.

Of course, a big factor in Deathly Hallows Part 2‘s boffo ticket sales are the fact that the film was released in 3D. Although 3D tickets only accounted for 45% of the box office gross (as compared to 60% for Transformers: Dark of the Moon), the number of 3D screens available is unmatched by any other new film. Moreover, Harry Potter and the Deathly Hallows Part 2 opened in 4,375 locations and on 11,000 screens.

Warner Bros. embraced social media in a big way in the promotion of Deathly Hallows Part 2. In addition to running significant campaigns on Facebook and Twitter, the studio also reached out to fan sites and created YouTube videos to promote the film.

What did you think of Deathly Hallows Part 2? Let us know in the comments.

More About: box office, box office records, Film, harry potter, harry potter and the deathly hallows part 2, Movies

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July 15 2011

Harry Potter and the Deathly Hallows Part 2 Sets Midnight Box Office Record


Harry Potter and the Deathly Hallows Part 2 took in $43.5 million at the midnight box office in North America — the biggest midnight opening of all time. Potter earned almost 50% more than previous midnight champion, The Twilight Saga: Eclipse, which earned $30 million from midnight shows when it was released in June 2010.

The Harry Potter franchise is estimated to be the most profitable film franchise of ever. As The Hollywood Reporter notes, the eighth and final film has already grossed more than $100 million at the worldwide box office. If momentum keeps rising, this may be the biggest worldwide opening of all time.

The film’s big North America opening early Friday morning can be attributed in part to the 3,800 theaters that had midnight screenings. During the day Friday, the total number of theaters will jump to 4,300, with 3,000 of those houses showing the film in 3D. Warner Bros. tells The Hollywood Reporter that all of its 3D midnight showings are sold out, indicating that 3D could be a big ticket driver for Deathly Hallows Part 2.

Harry Potter and the Deathly Hallows Part 2 and Warner Bros. really embraced digital media and social networks when promoting the film. It appears to have paid off. At the time of this writing, seven of the 10 trending topics on Twitter in New York City were related to Harry Potter. Earlier Friday that figure was as high as nine out of 10 trending topics.

Have you seen Harry Potter and the Deathly Hallows Part 2? What do you think of the film and its social media impact? Let us know in the comments.

More About: box office, Film, harry potter, harry potter and the deathly hallows part 2, Movies

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July 14 2011

Harry Potter and the Social Media Surge

The Summer Blockbuster Series analyzes the social media campaigns behind major summer movie releases and runs each Thursday.


Harry Potter and the Deathly Hallows Part 2, the final film in the uber-successful Harry Potter film franchise, opens in the United States on Friday, July 15, 2011.

The film series has generated billions at the box office, and with the eighth installment, Warner Bros. has kicked up its social media marketing game. In addition to the official site at HarryPotter.com, the following social networks are being used to promote the film.


Facebook


Warner Bros. has long maintained a solid Facebook presence for the Harry Potter film series. With Harry Potter and the Deathly Hallows Part 2, the studio ramped up its efforts in engagement and in Facebook app features.

Nearly 29 million users have “liked” the Harry Potter Facebook Page, with a big chunk of those users “liking” in just the past week.

The Independent reported on the surge in Facebook “like” activity in the days leading up to the film’s London premiere. In the week before the premiere (which occurred on July 7, 2011), the Harry Potter Facebook Page gained nearly 100,000 new fans per day.

That kind of growth is spurred by a page that frequently posts images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers.

In a particularly nice touch, Warner Bros. Entertainment has created local Facebook fan pages for a variety of different countries and languages.

The studio also allows fans to rent and watch past Harry Potter films right on Facebook.


Twitter


The @HarryPotterFilm Twitter account isn’t as active as the Facebook Page (it had 343,000 followers at the time of this writing), but the crew managing the account does a good job engaging with users, sharing links to interview and media articles and posting photos.

At the New York premiere of Deathly Hallows, photos from the even were live-tweeted using TwitPic.

Harry Potter as a brand is very popular on Twitter, with character names and various memes involving the series frequently becoming trending topics.


YouTube


For Deathly Hallows Part 2, the Harry Potter franchise embraced YouTube big time.

In addition to the assortment of trailer uploads and fan-made spoofs, the Harry Potter YouTube channel has been used as a repository for official clips, TV spots and interviews.

The red carpet from the London premiere of Deathly Hallows Part 2 was livestramed on YouTube, as well as on other video streaming services like Ustream and Livesream.

The YouTube page contains a special highlight reel from the premiere, as well.

The YouTube page was designed in such a way that it shows off not only videos from the channel, but gives fans access to real-time updates from Facebook and Twitter from official feeds, members of the cast, fan sites and the Harry Potter: The Quest web game.

The tool, built by thisMoment is also accessible from the Harry Potter Facebook Page. It’s a great way to keep users engaged with what people are saying on YouTube, commenting on Twitter and posting to Facebook, while also tying in the official feeds.


Ticketing


Online ticketing for Harry Potter and the Deathly Hallows Part 2 is being heavily promoted via social channels. Not only do ticket sites like Fandango and MovieTickets.com have their own Harry Potter campaigns, but Warner Bros. has integrated a slick Facebook ticketing app into the main Harry Potter Facebook Page.

The Harry Potter ticketing app is similar to other Facebook ticketing apps we’ve seen in the past. It allows users to not only find showtimes and buy tickets, but also invite friends and share their ticket purchases on Facebook.


Fan Sites and Pottermore


The success of Harry Potter is due in no small part to its loyal fan base. The fan communities surrounding Harry Potter have been used to help keep the film promoted across the web.

Fan sites like The Leaky Cauldron and MuggleNet post a frequently updated stream of news and information not just to the main webpages, but also to Facebook and Twitter.

These sites also run contests and promotions to keep the masses enthused and engaged. The sites also played a role in hyping another Harry Potter announcement.

Last month, J.K. Rowling, the author of the Harry Potter books, announced Pottermore, a fan-centric online experience for the Harry Potter book series. Rowling has started to tweet out previews of the site, which will open to a limited audience at the end of July and to the public in October.

Social media, or at least, social gaming, seems to be a central part of Pottermore and though this network isn’t directly tied to the film, the announcement was obviously timed to coincide with the final film’s release.


Box Office Impact


We won’t know the full impact of the media campaign until the first box office receipts start to pour in, but if past performance is any indicator, Harry Potter and the Deathly Hallows Part 2 will be a huge hit.

Let us know your thoughts on the social media campaign surrounding the film in the comments.

More About: facebook, fandango, harry potter, harry potter and the deathly hallows part 2, summer blockbuster, Summer Blockbuster Series, twitter, youtube

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July 11 2011

Harry Potter Gets the “Friday” Treatment in Mock Trailer [VIDEO]


Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

The final installment of Harry Potter premieres on Friday, and, appropriately, someone has created a Potter-themed cover of Rebecca Black’s “Friday” to mark the occasion.

The production quality of this vid — created by The Hillywood Show — is pretty solid, and the actors look eerily similar to the real deal, but we feel there was a missed opportunity here when it comes to the surname shared by Rebecca and Sirius Black.

More About: Film, Friday, harry potter, humor, pop culture, Rebecca Black, viral-video-of-day

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July 08 2011

Rowling’s Pottermore Tweets Preview Photos


Pottermore, the mysterious new site by J.K. Rowling, author of the Harry Potter series, is slowly becoming less of a closed book.

The Pottermore Twitter account recently released several sneak previews from the upcoming website. Pottermore was previously revealed to be an interactive reading experience of the Harry Potter books.

While gaming elements — such as accomplishments and virtual items — are clearly visible in some of the photos on the site, Rowling still hasn’t directly mentioned them. The site goes live to the public in October. But Rowling dropped a clue during the original announcement for those who wish to enter early: “Follow the Owl.”

SEE ALSO: Harry Potter and the Deathly Hallows Part 2 Gets Final, Scariest Trailer Yet [VIDEO]

Do you think these preview tweets mean that Twitter is Pottermore’s “owl,” or is there something more intricate planned?

Check out a gallery of new and old images from the site, as well as the video of the original announcement, below.


Pottermore





Pottermore





Pottermore





Pottermore





preview2





preview3





chapter_six_intro




More About: harry potter, J.K. Rowling, pottermore, social media, twitter

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