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February 20 2014

February 03 2014

How Facebook Mastered the Art of Survival
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When a notable startup threatens Facebook, one of two things happens: Mark Zuckerberg will attempt to buy the company. Or he will threaten to destroy it

In the cases of Twitter and Snapchat, Zuckerberg reportedly did both. For Twitter, the acquisition offer came first, in 2011, followed by the threat that Facebook would simply create its own product to bury Twitter. (Facebook also came close to hiring Twitter cofounder Jack Dorsey while he was temporarily ousted from his company.)

With Snapchat, the game plan flipped. Zuckerberg first threatened the company by releasing Facebook lookalike app, Poke. When that failed, he offered to buy, and Snapchat CEO Evan Spiegel turned down a reported $3 billion acquisition offer in what has become the defining moment in the 23-year-old's young career. Read more...

More about Facebook, Acquisitions, Social Media, Features, and Business

January 27 2014

Google Buys Artificial Intelligence Firm DeepMind for $400 Million, Report Says
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The recent chatter regarding Google’s acquisition-driven moves to become the world leader in artificial intelligence will likely increase now that the company has reportedly acquired DeepMind for $400 million

According to a report from Re/code, Google has confirmed the acquisition of the London-based artificial intelligence firm, but would not offer any further details

Very little has been publicly shared regarding exactly what DeepMind does, adding to the mystery surrounding Google’s artificial intelligence aspirations

On the DeepMind website, the company says its mission is to combine “the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.” Read more...

More about Google, Acquisitions, Robots, Artificial Intelligence, and Tech

January 13 2014

Facebook Acquires Branch to Build Out 'Conversations' Team
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Facebook has acquired Branch, a New York startup behind multiple social discussion tools. The deal was announced by Branch's cofounder in a Facebook post and one report pegs the acquisition at $15 million.

"We will be forming Facebook's Conversations group, based in New York City, with the goal of helping people connect with others around their interests," Branch cofounder Josh Miller wrote in the post. "Their pitch to us was: 'Build Branch at Facebook scale!'"

Facebook did not immediately respond to our request for comment. Read more...

More about Facebook, Acquisitions, Business, Startups, and Branch
Groupon Buys Ideeli for $43M in Cash to Get More Fashionable
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Groupon has acquired ideeli, a flash fashion sales site, for $43 million in cash.

The acquisition, which was announced on Monday, is intended to expand Groupon's fashion offerings and bolster ties with brands in this space.

“Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel," Groupon CEO Eric Lefkofksy said in a statement. "Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.” Read more...

More about Fashion, Acquisitions, Groupon, and Business

January 08 2014

Facebook Buys India Startup to Bolster Mobile Apps
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Facebook Inc. (FB) acquired a technology startup in India as the largest social-networking service seeks to bolster its presence among mobile-device users.

Facebook bought Little Eye Labs, which develops tools that Android application developers can use to analyze and enhance efficiency of mobile apps, the Bangalore, India-based company said on its website. Financial terms weren't disclosed for Facebook's first purchase in India and Carson Dalton, the India spokesman of Menlo Park, California-based company, declined to comment on the terms of the deal.

Billionaire Chief Executive Officer Mark Zuckerberg is stepping up efforts to help Facebook, the top seller of online advertisements after Google Inc., generate more of the company's ad revenue from mobile. Ad spend by U.S. companies on mobile devices will account for 23% of digital-ad expense in 2013, up from 12% in the previous year, according to New York-based researcher EMarketer Inc. Read more...

More about Mobile, Facebook, Acquisitions, Business, and Startups

October 30 2013

Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million
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Neustar announced on Wednesday that it had purchased Aggregate Knowledge, a 7-year-old ad-tech firm, for $119 million.

Although the companies didn't disclose financial terms of the deal, AdExchanger reported that Neustar paid $119 million in cash. Neustar describes itself as a "neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors."

Formed in 2006 by Paul Martino, Aggregate Knowledge aims to help advertisers and agencies pinpoint where to reach the highest-performing customers in real-time, using machine-learning algorithms. The company says it makes media-buying an exact science. Read more...

More about Advertising, Acquisitions, and Business

October 03 2013

Google Buys Flutter, a Gesture Control Startup
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You may eventually be able to control Google products just by moving your hands, if the company's latest acquisition is any indication

Google has acquired Flutter, a gesture recognition startup, for an undisclosed sum. Flutter developed apps for Mac OS X and Windows that used the webcam to detect hand gestures and let users control applications like Spotify, Netflix and iTunes without tapping the mouse. The company described its Mac product as Microsoft "Kinect for OS X."

"Today, we are thrilled to announce that we will be continuing our research at Google," Navneet Dalal, Flutter's CEO, wrote on the company website announcing the acquisition. "We share Google’s passion for 10x thinking, and we’re excited to add their rocket fuel to our journey." Read more...

More about Google, Acquisitions, Startups, Flutter, and Business

September 26 2013

Why PayPal Should Buy Foursquare

PayPal, the payments unit of eBay, just dropped a cool $800 million on Braintree, a smaller rival. We hope it's not done.

As we noted, Braintree will help PayPal boost its appeal to app developers, who have been frustrated with its older software and cumbersome customer-service operations.

But PayPal needs more pieces to really win the battle as e-commerce takes over the physical world.

I think one of those might just be Foursquare, the maker of a popular location check-in app.

Checking In To Retail

Braintree brought something special to PayPal: a foothold in apps that capture your credit card once and store it for future transactions. When you call a car with Uber and walk out at your destination without having to hand over your credit card, that particular bit of magic is handled by Braintree.

But PayPal has another big battle in mobile payments ahead of it—and that's in signing up local stores to take PayPal, too.

It recently revamped its mobile app to emphasize local shopping and discounts. It's easy to order a meal to go at a local restaurant and bill it to your PayPal account, for example.

The challenge, though, is persuading consumers to install the PayPal app and pop it open when they're on the move. Sure, there are coupons and other offers, but it's hard to see those providing enough value to persuade busy users to change their routines, when there are dozens of apps fighting for their attention.

Here's PayPal Beacon, a shopper detector for stores. Here's PayPal Beacon, a shopper detector for stores.

PayPal is also hoping to persuade merchants to install a piece of hardware called Beacon, which uses Bluetooth to identify when shoppers are nearby and let them automatically check into a store or restaurant, readying them to pay with PayPal just by saying their name.

I'm skeptical of the Beacon strategy. Small businesses operate in cramped environs, and while Beacon promises to be low-maintenance, even the spare wall plug it requires might be a scarce commodity in some stores.

Foursquare On The Money

This problem could be easily circumvented, because what Beacon does with hardware, Foursquare already does with software.

You may have heard of Foursquare's eponymous app, which people use to broadcast their location to friends. But you may be less familiar with Foursquare's near-ubiquitous presence within other apps. When you tag an Instagram photo at a location, for example, the photo-sharing service uses Foursquare's database of locations to tag the image.

Foursquare CEO Dennis Crowley recently showed ReadWrite a detailed map of downtown San Francisco, with irregular polygons drawn around buildings. Those polygons represent a map built by the 4.5 billion check-ins Foursquare has logged to date, and that map is incredibly detailed, showing the outlines of a coffee shop within a mall.

That's the same fine-grained detail that PayPal CEO David Marcus recently told ReadWrite he wants to capture with Beacon. But Foursquare is doing it by amassing stores of data across a host of connected apps, not requiring merchants to install a proprietary piece of hardware and consumers to download the PayPal app.

What Foursquare Offers PayPal

Buying Foursquare would do four things for PayPal:

  • It would give PayPal a large, user-updated database of local businesses to which it could market its payment services.
  • It would give PayPal another product to sell those businesses besides payments—Foursquare's still-nascent but fast-growing advertising business, where it places ads within the Foursquare app.
  • It would boost PayPal's appeal to mobile-app developers, by giving them another resource, Foursquare's location database, to incorporate within their own apps.
  • It would add teams of experienced mobile developers in New York and San Francisco—markets where it's famously difficult to recruit talent.

When you consider how PayPal is trying to expand its business, from Web-based e-commerce to app-driven local and mobile payments, a deal to buy Foursquare makes more and more sense.

As to why Foursquare might sell: It's time. The company had to borrow $41 million earlier this year instead of raising a round of equity, because its investors could not agree on how to value its brand-new advertising business. It's been named a possible acquisition target by everyone from Google and Yahoo to Microsoft and Apple.

Compared to those buyers, though, PayPal seems like it might be a more benevolent owner, less likely to squash Foursquare by integrating it into existing maps and commerce services. Foursquare considered offering payments services early in its life, but decided to avoid the cost and complexity—so while there's good strategic fit, there's relatively little overlap. And PayPal's Marcus, an entrepreneur who sold a mobile-payments startup to PayPal before becoming an executive there, seems to want to leave the startups he buys alone as much as possible, rather than ruin them by integrating them too quickly.

So get out that wallet, Marcus. You've got some shopping to do.

Tags: Acquisitions

September 18 2013

The 31 Startups Twitter Has Acquired
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Twitter's looming IPO brings up a lot of questions, the biggest of which being what going public will mean for the company's future

As any good history teacher will tell you, the best way to understand the future is to consider the past. An acquisition, whether it be for patents or talent or anything between, can speak volumes about a company's future plans.

Twitter has made a whopping 31 acquisitions since its inception in 2006, and it's easy to notice trends in the types of acquisitions the microblogging site has made. Namely, there is a focus on mobile and advertising, with a few notable acquisitions in other types of social media, such as Vine and We Are Hunted, which went on to become Twitter Music Read more...

More about Acquisition, Twitter, Acquisitions, Social Media, and Business

September 09 2013

Livefyre Acquires Social Storytelling Tool Storify
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The real-time curation and commenting platform Livefyre announced on Monday that it has acquired the social storytelling tool Storify. Deal terms were not disclosed.

Livefyre, which in February raised $15 million in venture funding, helps media companies and brands engage users through real-time social conversations, curation and advertising. Its 400-plus client base includes Conde Nast, TIME and the New York Times.

Storify helps publishers tell stories by collecting tweets, photos, videos and media from across the web. Its staff of five will keep their positions and relocate to Livefyre's San Francisco office six blocks away Read more...

More about Acquisitions, Digital Publishing, Storify, Business, and Marketing

July 03 2013

Yahoo Keeps Buying Startups That Don't Make Their Own Apps

Yahoo is deploying its billions of dollars in cash and its newly buoyant stock to purchase a bevy of startups.

It's worth asking whether its shareholders are getting their money's worth.

Qwiki, a mobile-app startup based in New York whose acquisition Yahoo announced this week, is getting sued by Chaotic Moon, an Austin, Texas-based app-design studio, which claims it hasn't been paid for work it did developing Qwiki's iPhone app, which assembles pictures and videos together into short movies. (That's a very different idea than the one Qwiki launched with, an iPad app which read Wikipedia entries aloud while displaying related imagery.)

In its filing, Chaotic Moon said it's owed $168,000. In its response, Qwiki said it fired Chaotic Moon and had to hire another, unnamed firm, to finish the app. Qwiki is asking for $250,000 in damages.

Chaotic Moon CEO Ben Lamm acknowledged the lawsuit and told ReadWrite that his firm "did design and develop a late iteration of the Qwiki product."

It's up to a court to decide who's right in the case. But whoever prevails, one thing is clear: Qwiki did not actually build the app for which it gained enough notoriety to land itself at Yahoo.

Talent, Or Show?

In discussing past acquisitions, CEO Marissa Mayer has said that her goal is to "bring … engineering and technical talent" to "accelerate our efforts in mobile development."

It's a good strategy. Is Yahoo actually doing what Mayer says it is, though?

The Qwiki episode reminds us of another splashy acquisition: Summly, which Yahoo paid a reported $30 million for early this year. Summly, it turned out, did not actually develop its core artificial-intelligence technology for news summaries; that came from SRI, the research organization that also spun off Siri, the voice-recognition startup Apple bought in 2010.

Plenty of startups hire contractors or license intellectual property. There's no inherent shame in it.

But the logic of a "talent acquisition," as Mayer characterized several of Yahoo's recent purchases, is that you're not buying the code as much as you're hiring the coders. And so if the people who created a compelling user interface or a brilliant algorithm aren't part of the package, it's questionable what the startup's worth.

We asked several Yahoo spokespeople for comment on the matter and haven't heard back.

Tags: Acquisitions

September 04 2011

Happy Birthday Google: Making Sense of the Web for 13 Years


What were you up to 13 years ago? Maybe you were perfecting the ideal AIM screen name. Or you might have been surfing the “WestHollywood” neighborhood of GeoCities. Chances are, you had been using Yahoo! or AOL as your primary search engines. But Google’s debut on this day in 1998 would change the World Wide Web forever.

On September 4, 1998, Larry Page and Sergey Brin filed for incorporation as Google Inc. — they had received a $100,000 check from an investor made out to Google, Inc., and needed to incorporate that name so they could legally deposit the check.

Prior to the launch, Page and Brin met at Stanford in 1995, and soon decided to launch a search service called BackRub in January 1996. They soon reevaluated the name (and the creepy logo) in favor of Google, a play on the mathematical figure, “googol,” which represents the number 1 followed by 100 zeroes. The name embodied their mission to create an infinite amount of web resources. And that they did.

Since then, Google has become a household name to billions of people worldwide. You’ll overhear senior citizens command their grandchildren to “google” the price of foot cream. You’ll witness toddlers punching the screen of the latest Android phone. And chances are, you’ve navigated the circles of Google+ (if not, let’s get you an invite already).

SEE ALSO: 10 Fun Facts You Didn’t Know About Google

We’d like to guide you on a trip down Google lane, presenting the key products and acquisitions that were born in the first Google garage office, and innovated in the Googleplex. In the comments below, please share how Google has had an impact on your life, and join us in wishing Google a happy birthday!


1996-1997: BackRub




Google was first launched under the BackRub nomer. Soon after, founders Larry Page and Sergey Brin registered the Google.com domain name in September 1997. The two arrived at the name as a play on the mathematical figure, "googol," which represents the number 1 followed by 100 zeroes. The name embodied their mission to create an infinite amount of web resources.


1998: Google's First Homepage




The original Google homepage prototype debuted in November 1998. Earlier that year Google received a $100,000 check made out to as-yet-unestablished Google Inc. from first investor Andy Bechtolsheim.

In September 2008, the two founders set up shop in Susan Wojcicki‘s garage in Menlo Park, CA, deposited their check and hired their first employee, Craig Silverstein.


1999: The Uncle Sam Homepage




Apart from adding Uncle Sam to its homepage, in 1999 Google outgrew its next office and moved to its first Mountain View, California location. The team announced $25 million in equity funding from Sequoia Capital and Kleiner Perkins in its first press release.


2000: Google Becomes Yahoo's Default Search Provider




Apart from its partnership with Yahoo, in 2000 Google announced that its index reached the 1 billion-URL mark, making it the largest search engine in the world. Google also launched AdWord, a self-service ad program that allowed people to purchase keyword advertising that would appear alongside search results.


2001: Google Image Search




Image search launched in July 2001 with an index of 250 million images. That same year Google acquired Deja Usenet and archived its index into categories that ultimately made up Google Groups.


2002: Google Search Appliance




Early in 2002 Google marketed its first hardware, the Google Search Appliance, a device that plugged into a computer and provided advanced search capabilities for internal documents. In May Google announced Labs, a resource for people interested in trying out beta programs emerging from Google's R&D team. Later Google launched its News tool that provided links from 4,000 sources.


2003: AdSense




Google announced the world's largest content-targeted ad program, later dubbed AdSense after Google acquired Applied Semantics. Earlier in the year Google acquired Pyra Labs, the creator of Blogger.


2004: Gmail




Google launched Gmail on April Fool's Day 2004, but the beta version required an invitation to join. In January Orkut launched as Google's foray into social networking. In August, Google's initial public offering contained 19,605,052 shares of Class A common stock at $85 per share.


2005: Google Maps




Google Maps launched in February 2005, to go live on the first iPhone in 2007. Additionally, code.google.com went live to provide resources for developers, and included all of Google's APIs. The company also acquired Urchin, whose content optimization service helped create Google Analytics, launched later that year. In June Google released Google Earth, a satellite-powered mapping service. In October Reader was unveiled to help organize and consolidate content into a single feed.


2006: YouTube




In a $1.65 billion stock transaction, Google acquired YouTube in October 2006. Google also unveiled Trends, a tool that allows a user to evaluate popular searches over a specific timeframe. Earlier that year Google released Gchat, a Gmail-based instant message service derived from Google Talk. Google Checkout emerged later as a way to pay for online purchases.


2007: Android




In November 2007 Google announced its first mobile venture, Android, which the company called "the first open platform for mobile devices."


2008: Google Chrome




In September 2008 Google introduced Chrome, its open source browser. The surprise was spoiled when the comic book that was meant to help debut Chrome leaked a day ahead of schedule. Later that month T-mobile announced the G1, Google's first Android-powered mobile device. That year Google also added Google Suggest capabilities and site search.


2009: Google Wave




To much anticipation, Google announced its venture into real-time communication via the Wave platform. Little more than a year later, however, Wave was no more. That same year Google launched Mac-based photo application Picasa.


2010: Google Apps Marketplace




In 2010 Google launched its Apps Marketplace, an app store that allows third-party developers to sell their creations. That same year Google unveiled Google Buzz, its latest attempt at social sharing that originated in Gmail. The company also released Google TV after teaming up with Intel, Sony and Logitech.


2011: Google+




Google's most talked-about and participatory social platform thus far, Google+ launched in June 2011 with invite-only access. The tech giant also announced its most expensive acquisition to-date when it bought Motorola Mobility for $12.5 billion.

More About: Google, media, Tech

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July 18 2011

Adobe Acquires Digital Signature Company EchoSign


Your printer might be one step closer to retirement. Adobe announced Monday that it has acquired EchoSign, a company that makes on-screen signing of electronic documents like PDFs easier.

The company plans to incorporate EchoSign’s cloud-based digital signature service into tools like SendNow for file transfer, FormsCentral for form creation and CreatePDF.

“By adding electronic signature capabilities to Adobe’s document exchange services platform,” said Kevin M. Lynch, vice president and general manager of Acrobat Solutions, in a statement, “we will be … significantly reducing the time, cost and complexity associated with having a document signed.”

As a result of the acquistion, reports PC World, Adobe will abandon the eSignatures service that it released last May.

How the new paperless signature solution will be integrated is still unknown. Currently, the service is offered to more than 3 million users at a monthly subscription fee. Whether or not Adobe has an add-on paid service or a free tool in mind for its own products isn’t clear. The eSignatures beta service is free.

Image courtesy of iStockphoto, thelinke

More About: acquisition, adobe, Echosign, electronic signatures

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July 16 2011

46 New Digital Media Resources You May Have Missed


Get ready for Mashable‘s weekly roundup! This week, we’ve performed original Google+ analysis, prepared you for the Mac OS X Lion release, and pointed you toward the best fictional Twitter accounts. We’ve celebrated startups and mourned space shuttle finales.

So review the list of important resources you may have missed over the past week. Tune in for more great stories and tools coming at you sooner than you can say “Spotify.”


Editors’ Picks



Social Media


For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.


Tech & Mobile


For more tech news and resources, follow Mashable’s tech channel on Twitter and become a fan on Facebook.


Business & Marketing


For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.


 

Image courtesy of Flickr, webtreats.

More About: business, List, Lists, MARKETING, Mobile 2.0, social media, tech, technology

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July 14 2011

Zynga Offered $1 Billion for PopCap, Was Turned Down [REPORT]


On Wednesday, we reported the confirmed acquisition of casual game company PopCap by EA, the gaming giant.

Now, we’ve learned that Zynga may have made a bid to acquire PopCap, as well, and quite a competitive bid, at that.

As EA revealed yesterday, the deal to buy PopCap had a rather complex structure that left PopCap taking home $650 million in cash and up to $550 million in stock and earn-outs. Zynga, on the other hand, reportedly offered PopCap $1 billion upfront in cash.

Now Forbes reports that Zynga, a huge name in social gaming, was planning to take out a line of credit from investor Goldman Sachs to meet the $1 billion offer, according to a source close to the matter.

The startup had only gathered $1.5 billion in cumulative revenue since 2007, according to its recent IPO filing. And since its founding, the company has taken $1 billion in funding, about half of which came in a mammoth round last February and left Zynga valued at around $10 billion.

Zynga has actually been on something of an acquisition spree, snapping up smaller gaming studios at a rate of one per month for the past year or so. However, PopCap was definitely a lofty target, even for one of the biggest successes in casual gaming. We’ll see where this defeat leads Zynga next.

More About: acquisition, popcap, report, Zynga

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July 13 2011

Evernote Raises $50 Million, Aims To Become a “100-Year Company”


Evernote has raised $50 million in funding in a round led by repeat investor Sequoia Capital, with participation by Morgenthaler Ventures.

Cash from the round will be used for acquisitions. It will also be taken off the table and go to long-term investors and shareholders, CEO and founder Phil Libin says.

The substantial round comes just nine months after the now 3-year-old social note-taking startup secured $20 million in a Series C round. Altogether, Evernote has raised nearly $100 million in financing. It’s shooting to become “a hundred year company,” Libin says.

Libin also says the startup has nearly all of the cash it raised in its past two rounds still on hand. “We don’t need to raise more money, but we’re always happy to take more if it opens up strategic options for us and helps us grow even faster,” says Libin. “You know the saying that the best time to raise money is when you don’t really need it? Think of this as a test.”

“We want Evernote to be the trusted second brain for all your lifetime memories,” he says, “and the best way to do that is to build a big, strong, independent company.”

Evernote is also announcing Wednesday that it has added an additional million users to its platform in the past month, which brings the grand total to more than 11 million users.

Images courtesy of Flickr, technovore and velo_city

More About: evernote, funding, Morgenthaler Ventures, sequoia capital

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July 12 2011

Bejeweled Maker Hits Jackpot: EA Acquires PopCap for Up to $1.2 Billion


Casual games can be serious business these days, and the rumored billion-dollar acquisition of PopCap by Electronic Arts is yet another sign of the times.

EA announced Tuesday that it will buy PopCap for $650 million plus stock and earn-outs, which altogether could add up to as much as $1.2 billion.

The deal is expected to close in August.

In a statement from EA, the company’s CEO John Riccitiello said PopCap’s talent and stable of games, which includes hits such as Plants vs. Zombies and the perennial favorite, Bejeweled, accelerate the company’s drive towards a $1 billion digital business.

“EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries and more channels,” Riccitiello said.

Last year, EA bought Angry Birds publisher Chilingo for $20 million. Earlier this year, the gaming giant acquired iOS game maker Firemint, too. Previously, EA had also acquired Playfish.

Not only has EA been snapping up casual, social and mobile gaming companies; it has also inked a five-year deal with Facebook, gearing up for a battle royale with Zynga.

Image courtesy of iStockphoto, jonya

More About: casual games, casual gaming, EA, electronic arts, popcap

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July 09 2011

40 New Digital Media Resources You May Have Missed


Whew! This week was awash with news. So, we transformed that news into advice, tips and how-to’s that you can reference for years to come.

Take Facebook’s video chat launch — we’ll guide you in setting it up. Or the space shuttle launch — we provide the Twitter accounts for dozens of astronauts and space experts. And Google+ has been on the minds of millions — we present its pros and cons. Mashable not only releases breaking news, we help you learn how to apply it to your business, your interests and your personal life.

If spare time for reading didn’t exactly factor into your busy week, here’s a roundup of resources that appeared on Mashable.


Editors’ Picks



Social Media


July 05 2011

Twitter Acquires Social Analytics Company BackType

Twitter acquires BackType

Twitter has acquired comment tracker turned social analytics platform BackType for an undisclosed amount.

On the BackType blog, the company says the team and IP will move to the Twitter platform group. Here, the BackType team’s focus will be on “developing tools for Twitter’s publisher partners.”

Just two months ago, BackType launched BackTweets Pro, a premium version of the BackTweets product. BackTweets Pro was aimed at marketers, brands and publishers to help them understand the interactions and conversion statistics that take place within Twitter.

BackType says that the BackTweets product will be offered to current users for free, however, the company will no longer accept any new users. Additionally, the BackType product and API services will be discontinued.

We wouldn’t be surprised to see BackType technology and perhaps a more streamlined version of BackTweets Pro appear on Twitter in the future. The social media analytics space continues to be hot, with companies and end-users scrambling to get the most informative data they can.

A BackType-powered official Twitter analytics engine, perhaps as part of a brand-enhanced dashboard, could help Twitter deliver first-party solutions and really define itself as a platform for the consumer and the enterprise.

What do you think of the BackType acquisition? Let us know.

More About: backtweets, BackType, social media, startups, twitter

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