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September 07 2011

5 Tips for Getting More Video Views

Justin Nassiri is the founder and CEO of VideoGenie, a company that helps brands gather, moderate and track customer contributed video. Prior to founding VideoGenie, Justin served as an officer in the U.S. Navy, directing the operations and navigation of a nuclear-powered warship. He is a graduate of Stanford’s Graduate School of Business.

Video is increasingly becoming a preferred medium for online communication. Current research suggests that the emotional connection of video is the surest way to the hearts of customers. Apart from the ubiquitous phenomenon of YouTube, ChatRoulette connected all types (and we mean all types) of people; Google+ now allows users to hang out via webcam; and Netflix and Hulu are challenging cable by streaming television.

The problem is, with so much video content out there, how do you ensure that yours gets noticed? Here are five steps to ensure your audience presses “play.”

1. Location, Location, Location

The location of video content on your site is more important than you may think. Just as newspapers strategize selling prime advertising space close to the headlines, you also need to think about locating your video. Therefore, embed front and center. You can’t hide your video below the fold (or in this case, below the scroll) and expect stellar pageviews. Furthermore, don’t publish your video to a microsite and then expect viewers to migrate. Give your video prime real estate by placing it on your landing page, and then post to the video tab of your site’s Facebook fan page.

2. Tap Your Fan Base

Fans are the best resource for spreading news, and therefore, video content. You know the ones: the die-hard followers on Twitter and Facebook who are always the first to comment, respond and retweet. Make sure they feel special — send your video to them directly before it goes live on your site, and make sure to emphasize their exclusive VIP access. Encourage them to share it with their followers soon and often. Turn your fans into marketers. They’re more likely to generate unique views than a simple company tweet, for example. Finally, engaging your ardent followers will ensure that they stay your biggest advocates.

3. Share Smartly

There’s no way to get noticed without sharing content. The majority of the time, dumping your video onto the web and hoping that people stumble across it will not generate a viral movement. Be diligent about sharing your video. That means using all the obvious channels like Facebook and Twitter, but it also means sharing smartly.

For example, assume that followers likely subscribe to more than one site channel. If you plan to repost content from one channel to the other (and you should), tweak the text of your message. You don’t want to make your biggest fans feel like they’re being spammed.

4. Gamify

People love a good contest, or at least, they love being rewarded for something easy — like watching a video. Therefore, offer an incentive, or notify fans that when your video reaches a certain number of views, you’ll release a follow-up “secret” video, for instance.

You could consider offering something of value, such as a discount code, but often the promise of extra or exclusive content is enough to incentivize sharing.

5. Be Authentic

Some videos have a really high clickthrough rate, while others get barely any clicks at all. Some of the most mundane videos appeal to the widest swath of a community (remember Subway’s Jared?). However, it’s not a crapshoot: The golden rule is to make your video authentic, more than just the subject you’re filming. Commit to that authenticity from the beginning of the recording process to the final publishing phase.

At the end of the day, you can never perfectly predict which videos will resonate with your community, but a metrics-driven approach can help to simplify the guesswork.

More About: business, Social Media, video

For more Video coverage:

September 02 2011

The 20 Most-Shared Video Ads This Month

It’s a safe bet that Ken Block, a professional rally driver, and Danny MacAskill, a Scottish cyclist, are obscure to most members of the public, but they are the Will Smith and Tom Cruise of viral video ads.

Apparently, there’s a hunger for videos featuring expert driving and cycling. All those marketers trying to get traction with their “funny” viral ads may want to take note.

However, the Block-less and MacAskill-less videos on this list often have something else going for them: Animals. There are psychedelic ponies, apes, angry birds and racoons on the list this time around. (Amazingly, there’s not a cat to be seen.) Perhaps viewers are responding to a long-buried impulse to connect to the animal kingdom. Or maybe we just like seeing singing hamsters. Hard to say. As usual, you’re best off just enjoying the list, not trying to make sense of it.

As always, we thank our friends at Unruly Media for compiling the Mashable Global Ads Chart. In raw numbers, these are the video ads that the world spent the most time watching in August.

Note: The list below does not include music videos, user-generated content or movie trailers. Unruly Media’s Viral Video Chart tracks 18 million shares per day through third-party APIs.

1. Ken Block's Gymkhana Four: The Hollywood Megamercial (DC Shoes)

Ken Block's latest video for DC Shoes has a little something for everyone: Flesh-eating zombies, fake sharks, a guy in a gorilla suit on a Segway, and of course, lots of dangerous "don't try this at home" automobile maneuvers. But wait, there's more. Block also crashes some Hollywood studios, a la Blazing Saddles, interrupts a commercial shoot and participates in a Bollywood dance number at the end. If this doesn't deserve to be the most-shared video of the month, I ask you, what does?

2. Pôneis Malditos (Nissan)

This strange ad, in Portuguese, shows a man who gets stuck somewhere, opens the hood of his car and sees little pink animated ponies dancing. Since I don't speak the language, I asked our friends at Unruly Media for a translation: "OK, so it is called 'Damn Ponies,' and, as you can tell, it is about the new Nissan Frontier. It starts by saying that there is a real difference between cars powered by horses and ponies. Cut to engine breaking down and My Little Ponies in the bonnet etc. So far, it's relatively normal. However, in the next bit, the pony asks you to share this ad with 10 of your friends or they will sing a song that will stick in your head forever. Odd. I know. But it is huge." Indeed.

3. Danny MacAskill - Industrial Revolutions

More gravity-defying stunts from Danny MacAskill on behalf of Channel Four in the U.K. MacAskill, if you didn't know, is the Ken Block of bicycles.

4. Battlefield 3 | Caspian Border Gameplay (EA)

I'd be willing to bet that a good percentage of the pass-alongs for this video were prefaced with a message along the lines of "This is so cool!"

5. Ultimate Batting Practice (Easton Baseball)

An amazing (and thus likely fake) video of a guy who is able to strategically hit baseballs onto backstops and then have them bounce back in time for him to hit them again. They should have CGI'd in a few unicorns while they were at it.

6. Ape With AK-47 (Twentieth Century Fox)

An ape picks up an AK-47 and wackiness ensues, all in the name of promoting Fox's Rise of the Planet of the Apes. Talk about "gorilla marketing!" (OK, that joke is funnier when spoken aloud.)

7. Party Rock Anthem (Kia)

Kia's love-'em-or-hate-'em hamsters are back in an all-singing, all-dancing ad that premiered at MTV's VMA awards. Not sure what hamsters have to do with cars, but then again, what do geckos have to do with insurance?

8. Angry Birds Live (T-Mobile)

Though it sounds like a touring stage production, "Angry Birds Live" is yet another "What would this look like in real life?" experiment. But don't worry, no pigs were harmed in the making of this video.

9. Ken Block's Gymkhana Three, Part 2; Ultimate Playground; l'Autodrome, France (D.C. Shoes)

If you're keeping track, this is Gymkhana Three, Part 2, which means more of the same from Ken Block.

10. Danny MacAskill - Way Back Home (Red Bull)

Way Back Home is sort of the Dark Side of the Moon of viral ads, not for its content, but for its staying power. DSOTM was on the Billboard charts for 741 weeks, from 1973 to 1988. Way Back Home's only been around since last November, but it seems to enjoy the same kind of steady popularity.

11. El Delorean de Volver al Futuro en Cabildo y Juramento - (Garbarino Electronics)

This Argentinian ad for an electronics chain translates as "DeLorean from Back to the Future in Cabildo, Juramento," but you already knew that. The ad also answers the question, "What's Christopher Lloyd been up to lately?"

12. Move (STA Travel Australia)

No, this isn't Inception 2. The guy in this ad really went to all these places. The magic comes when the montage makes it appear that he's walking in an unbroken path despite his surroundings.

13. Justin Bieber and Usher Happy Birthday Song [Mysto & Pizzi vs. Agent Jackson remix] (American Cancer Society)

Speaking of magic: Justin Bieber singing "Happy Birthday!" OK, admittedly I'm not in the target demo, but it woudn't be a viral chart without the Biebs.

14. Ken Block Gymkhana Two: The Infommerical.

Let's face it: It's Ken Block's world and we all just live in it.

15. The Force (Volkswagen)

VW's Super Bowl ad (one of them, anyway) just keeps chugging along. Who hasn't seen this by now? Forty million is a lot of views, but there were 213 million Americans online in July, which is why aunts and grandmothers across the country are still emailing this, I guess.

16. Evian Roller Babies International Version (Evian)

Speaking of viral sensations, Evian's Roller Babies no doubt continue to get lots of grandma and aunt love as well.

17. "Human Beat Box" Eklips for Trace

France's beat box phenom Eklips does his thing for Trace Urban, a French music television network. French rap is much better than French rock and roll, which P.J. O'Rourke memorably likened to "someone chasing Edith Piaf around the Old Peppermint Lounge with en electric hedge trimmer."

18. Flash mob at Copenhagen Central Station. (Copenhagen Phil playing Ravel's Bolero.)

What in the name of Hans Christian Andersen is going on here? A flash mob on behalf of a philharmonic orchestra? I guess it's one of those "only in Copenhangen" types of phenomenons.

19. The Silent Indian National Anthem (Big Cinemas)

Forget "What is the sound of one hand clapping?" What does a silent national anthem sound like? Well, we won't know because they cheat a bit in this video by playing an instrumental version as Indian children sign. Still moving nonetheless.

20. Racoon Mayhem (Allstate)

"Racoon Mayhem" sounds like a great idea for a sequel to "Angry Birds," but it's just the latest installment of Allstate's "Mayhem" series of ads. All those ads are pretty good, but this one seems to have caught on more than most. People just love racoons, I suppose.

More About: advertising, viral videos, youtube

For more Business & Marketing coverage:

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July 12 2011

July 07 2011

The 20 Most-Shared Video Ads This Month

In journalism, there’s a saying that “three is a trend,” but I’m impatient, so I’m going to say two examples is enough. This month, that trend is social media IRL. First, T-Mobile adapts Angry Birds to real-world 3D and hilarity ensues. Then, a British guy shows us all how stupid we’d look if we went around trying to friend, follow, like and poke people.

Other than that, there are no common themes or lessons to be learned from June’s Mashable Global Ads Chart — just the usual agglomeration of racing car porn, videogame teases and the occasional oddball video that somehow made its way to viral glory.

To enjoy the list in its motley glory, click on the gallery below.

Note: The list below does not include music videos, user-generated content or movie trailers. Unruly Media’s Viral Video Chart tracks 18 million shares a day through third-party APIs.

"Angry Birds Live" (T-Mobile)

Have you ever wondered what it would be like to play Angry Birds IRL? Well, apparently you're not alone. This video, from T-Mobile, shows what happens when people use a simple smartphone to play a life-size version Angry Birds game, replete with real shooting birds and exploding pigs.

"Superbowl Commercial With Baby" (E-Trade)

E-Trade's 2008's Super Bowl ad resurfaces with a vengeance. There's something timeless about a spit-take.

"Dear 16-year-old Me" (David Cornfield Melanoma Fund)

Dear David Cornfield Melanoma Fund: You're ruining my summer with this effective and heart-rending public service announcement about melanoma.

"Unleash Your Fingers" (Samsung)

For the launch of the Galaxy SII in France, Samsung enlisted Jay Funk, whom you may know as the the "Internet Finger Tutting phenomenon," or, if you're like me, don't know at all. JayFunk can make cubes and butterflies and other stuff come out of hands with a little CGI help.

"1M - Walls - MPowered Performance Part 1" BMW

Racing car videos are the macho equivalent of LOLCats. Here, a BMW 1 Series M Coupe makes its way through cartoon-style car-shaped holes in concrete walls. Professional driver. Do not attempt.

Guitar Baby! (Activision)

Can your tot wield an axe like this kid? Maybe if he's got some CGI people on the payroll.

"Assassin's Creed Revelations E3 2011 Trailer [HD]" (UbiSoft)

Remember when I said race car videos are the macho equivalent of LOLCats? Same goes for previews of videogames.

"Can I Be Your Friend?" (Two Boys Opera)

A harmless looking guy asks people to be his friend, posts "like" notes on objects and literally follows people to show how social media behavior looks IRL. Appropriately enough, it's to promote an opera from Nico Muhly that "lifts the lid on (or "off" maybe?) living our lives online."

"Star Tours: Darth Vader goes to Disneyland" (Disney)

Darth Vader goes to Disneyland and has a great time. 'Nuff said.

"Volkswagen Dark Side" (Greenpeace)

Volkswagen's "The Force" ad gets parodied once again, this time to take VW to task for opposing cuts in CO2 emissions. The video was officially taken down from YouTube because of copyright concerns by LucasFilm, but is still in wide circulation.

"Google Chrome: Justin Bieber" (Google)

After getting up close and personal with Lady Gaga, Google profiles another young singer. Maybe you've heard of him?

"The Google+ project: A Quick Look" (Google)

Are you confused about what all this Google+ stuff is about? This should help.

"Nintendo Wii U Trailer (E3 2011)" (Nintendo)

Are you confused about what all this Wii U stuff is about? This should help.

"Don't Talk - Angry Voicemail (Uncensored)" (Alamo Draft House)

Most brands spotlight their biggest advocates, but Austin's legendary Draft House theater got a lot of mileage by "giving its brand over" to a detractor. Let's see Apple or Coke try this.

"Halo 4 E3 2011 Debut Trailer [HD]" (Microsoft()

Halo 4, slated to hit shelves during the holiday season of next year, gets the cinematic treatment from Microsoft.

"Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France" (DC Shoes)

More racing porn on behalf of DC Shoes. Pretty impressive, but can Block drive the car through car-size holes in cement walls?

"The Force" (Volkswagen)

Volkswagen's oft-parodied Lil' Vader Super Bowl spot still has legs. It appears to be a good idea to put a young child in your Super Bowl ad.

"Seagull stole GoPro" (GoPro)

You thought this was a real viral video? Sucker. Nice try, GoPro. And that video featuring the putative owner was a nice touch.

"Danny MacAskill - 'Way Back Home'" (Red Bull)

In another long-term hit, Danny MacAskill does some crazy stunts on his bike on a trip from Edinburgh back to his hometown, Dunvegan, in the Isle of Skye in Scotland.

"Evian Roller Babies International Version" (Evian)

Those lovable Roller Babies are back, or never left I suppose.

More About: advertising, Evian Babies, Halo 4, Super Bowl ads, viral videos, volkswagen, youtube

For more Business & Marketing coverage:

June 27 2011

13 of the Most Viral Award Show Moments [VIDEOS]

These days it seems as if the terms “viral” and “award show” go hand-in-hand. Social media users stand ready to tweet the controversies that celebs seem willing to hand us on a silver platter.

Last night’s BET Awards were no different. Presenter Tiffany Green awkwardly announced both Rihanna and Chris Brown as Viewer’s Choice winners. Later Green acknowledged the honest mistake on Twitter.

Here we’ve compiled a collection of award show incidents and antics that sparked the conversation, online and off, as far back as the ’90s — well before YouTube and the mainstream web culture. Which one is your favorite?

1. Tiffany Green Misreads BET Winner

Last night's mix-up at the BET Awards went viral. Presenter Tiffany Green read the Viewer's Choice Award winner as Chris Brown, but then declared Rihanna the winner after noting a difference on the teleprompter.

2. Kanye Interrupts Taylor Swift at the MTV VMAs

In one of the most shockingly offensive award show interruptions of all time, Kanye intercepted Swift's microphone to declare Beyonce the rightful winner.

3. Faith Hill Explodes at Carrie Underwood's Win

The camera catches Faith Hill's rage after announcers proclaim Carrie Underwood the winner at the CMAs.

4. Britney Spears' Gimme More VMAs Performance

Opening the VMAs back in 2007, Britney Spears appeared dazed and clumsy as she performed "Gimme More."

5. Dolphin Activism at the Oscars

One of the winners of the award for Best Documentary used the opportunity to promote a mobile-based activism campaign.

6. Melissa Leo Drops the F-Bomb

At this year's Academy Awards, Melissa Leo cursed heavily during her acceptance speech for Best Supporting Actress.

7. Michael Jackson & Lisa Marie Presley VMAs Kiss

To much fanfare, Jackson nodded to Presley, saying, "Just think, nobody thought this would last." Then the two performed the viral kiss of 1994.

8. Justin Timberlake and Mila Kunis Grope Each Other

Rumored couple J-Tim and Kunis told fans that they are more like brother and sister...but then proceeded to grope each other onstage.

9. Courtney Love Interrupts Madonna at VMAs

Love managed to make Madonna very uncomfortable when she interrupted the Material Girl's interview by throwing things and stumbling on set.

10. Bruno Drops Over Eminem at VMAs

In what was later proclaimed a stunt, Eminem stormed off camera when Sascha Baron Cohen's Bruno character hovered over him sans pants.

11. Christina Aguilera Stumbles at Grammys

During a performance at this year's Grammys, Aguilera fell onstage only one week after she flubbed the National Anthem at the Superbowl.

12. Britney & Madonna Kiss

At the 2003 VMAs, Madonna and Spears locked lips for one of the most famous French kisses ever.

13. Gary Busey Harasses Jennifer Garner

Busey kissed Garner on the neck and stumbles around her, making onlookers very nervous indeed.

More About: Awards, celebrities, pop culture, videos, youtube

For more Video coverage:

June 25 2011

June 24 2011

Top 10 Most Memorable GoDaddy Ads [VIDEOS]

In honor of GoDaddy’s rumored $2.5 billion sale, we’re humoring your curiosity by featuring its most controversial and memorable ads. Enjoy discreetly. And just like the disclaimer at the end of every GoDaddy commercial, “Warning: web content is unrated.”

What the heck are they selling? What’s the product? What’s “love” got to do with it? No doubt, you and millions of others have asked these questions after watching a GoDaddy commercial. The web host and domain registrar’s superlative ads have raised eyebrows since 2005, when the first GoDaddy girl graced television screens.

SEE ALSO: GoDaddy Eyeing $2.5 Billion Sale [REPORT]

GoDaddy CEO Bob Parsons calls their campaign “edgy advertising.” But just when people thought their ads couldn’t get more risqué, GoDaddy managed to create several more commercials that networks deemed too racy for primetime ad space. In the past few years, Super Bowl viewers especially have anticipated GoDaddy ads which feature leggy, toned beauties like WWE diva Candice Michelle and “America’s Toughest Trainer” Jillian Michaels.

Do you think GoDaddy’s lowbrow ads are harmful to its image? We invite you to share your opinions in the comments below.

1. “New Go Daddy.co Girl," Super Bowl 2011

With 1.7 million YouTube views, the latest GoDaddy Super Bowl ad introduces the new GoDaddy Girl. The camera pans over the woman's hot body, but her face is kept in the shadows. Finally, after much anticipation, they reveal a surprise celebrity...

2. The First Ad, 2005

At this point, GoDaddy had had no previous TV ad experience. GoDaddy Girl Candice Michelle appears in front of a C-SPAN spinoff panel to argue her case for a Super Bowl ad. She demonstrates by doing jumping jacks and dancing amidst wardrobe malfunctions. FOX pulled the spot from Super Bowl programming.

3. "The Contract," Super Bowl 2011

In this ad, GoDaddy Girls Jillian Michaels & Danica Patrick are “obligated by contract” to appear in a racy commercial despite their protests. The end shows their bare legs walking on set in high heels as onlookers' mouths drop.

4. "Exposure," would-be Super Bowl 2008

Another GoDaddy ad not permitted to air during the 2008 Super Bowl, this video shows "celebrity" women as they arrive on the red carpet -- with pet beavers. Soon GoDaddy Girl Danica Patrick reveals a double entendre advertising slogan...

5. “I Own You,” Super Bowl 2007

The second GoDaddy Super Bowl ad to be banned, this video follows two office workers who easily register domain names. One guy punks his friend by buying domains for all of his family members. That is, until he reaches his mother...

6. "News," Super Bowl 2010

Although this ad is probably the corniest of the corny, news anchor Mimi performs a strip tease on live TV in GoDaddy spaghetti straps and booty shorts. Drooling men look on.

7. "Lola," would-be Super Bowl 2010

The Lola commercial profiled a retired football player who hit the jackpot by selling lingerie on his GoDaddy website. Although the spot didn’t reveal as much skin as commercials past, CBS deemed the overtly effeminate Lola unfit for Super Bowl audiences, and it was consequently banned.

8. Bedtime

A husband and wife are joined in bed by GoDaddy Girl Amy Weber, who’s there to promote the site, and ultimately to say that GoDaddy “does it all.”

9. “Enhanced,” 2009 Super Bowl

Four well-endowed women sit before a C-SPAN spinoff panel claiming they’ve never “enhanced,” except GoDaddy Girl Danica Patrick who “enhances” her website with GoDaddy.

10. “Shower,” 2011 Super Bowl

This ad follows GoDaddy’s key demographic, three young men who watch a video of GoDaddy Girl Danica Patrick in the shower.

More About: advertising, business, godaddy, List, Lists, MARKETING, television, web hosting

For more Business & Marketing coverage:

June 19 2011

June 17 2011

May 11 2011

8 Great YouTube Channels for Music News

As we well know by now, YouTube isn’t only about cats running into mirrors and hyperactive video bloggers. There’s also a lot of great music-related content yonder.

We’ve combed through YouTube to find a selection of channels boasting music news and videos that will appeal to a spectrum of fans; from those who like hip-hop to those who prefer punk, and a goodly selection of genres in between. And, bonus, there’s hardly a hyperactive video blogger in site.

Check out the gallery below and share your favorite music news resources in the comments below.

The Needle Drop

Run by Anthony Fantano, The Needle Drop is a blog/vlog and NPR-affiliated radio show about indie music. Unlike many YouTube vloggers, Fantano is actually pleasant to listen to -- even when he's going on 15-minute diatribes about Odd Future.

BryanStars Interviews

Bryan Odell, a 20-year-old music blogger from Lincoln, Nebraska, has managed to get interviews with some pretty big names: Korn, Creed and contestants from American Idol, to name a few. Check out his interview with a member of Slipknot.


Like good, old-fashioned rock 'n' roll? Well, Sami Jarroush's YouTube channel is for you. We especially dig quirky features like "Rock Star Resurrection," in which Jarroush and commenters speculate on where deceased rock stars would be were they alive today.

BVTV "Band of the Week"

Run by a bunch of teenagers in Sacramento, CA, this is your channel if you're into pop/metal/emo music. The guys feature interviews with bands (more on their second channel) and tons of live show footage.

Rap-Up TV

As the YouTube presence of magazine Rap-Up, this channel features tons of interviews from the likes of Keri Hilson, Nicki Minaj and Wiz Khalifa. No rambling reviews here -- just artists talking about music.

Blank TV

If you're into punk, ska, hardcore and indie music, Blank TV should be your go-to. It's basically a curated site of live footage and videos, like this one, which is the premiere of Point Juncture, WA's "Violin Case."


One of the oldest magazines around, Billboard also has a pretty robust YouTube channel, featuring artist interviews and tons of concert footage from artists both established and up-and-coming

La Blogotheque Take-Away Shows

Chryde, founder of the website La Blogothèque, partnered up with filmmaker Vincent Moon to create a series of "Take-Away Shows," featuring musicians playing live in unconventional venues.

Interested in more Music resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

Image courtesy of Flickr, Ferrari + caballos + fuerza = cerebro Humano 

More About: features, List, Lists, music, video, youtube

For more Video coverage:

7 YouTube Alternatives & Why They Make Sense

film image

YouTube, YouTube, YouTube. If you want to upload a video on the Internet, pretty much anyone will default to the web’s standard. And why shouldn’t they? YouTube has been the platform for viral sensations, from huge brands (Old Spice) to kid musicians (Justin Bieber).

The wisdom: “Go where the people are.” It makes YouTube tempting, especially as it continues to expand its features and reach. But there are some things that YouTube can’t do, or doesn’t do so well. There are plenty of other high-quality video platforms with competitive features or specialized markets.

We picked out seven of those options with a brief breakdown of what it is, and why you should use it. There are obviously more options out there — so let us know in the comments which video platforms you use and why.

The Contenders

1. Blip.tv

blip image

What it is: Online video with a strong slant toward webisodes, web series, and other serial content. Blip users rarely post one-off videos — in fact, Blip encourages regular content — so quality is usually pretty high.

Features: Supports most video formats and has 1 GB of storage per user. There is a pro account for more storage and better conversion rates. Any user can sign up for an advertising account that splits ad revenue 50/50. There’s a dashboard to let you plan your web series in advance, share your videos, and use analytics. Blip also distributes through most major video platforms (including YouTube), so maximizing reach is less of a concern.

Why Blip.tv?: Use it if you’re planning on starting a series and want a suite of tools to help you create, manage and promote your work.

2. Vimeo

vimeo image

What it is: Vimeo is the artsy cousin of YouTube. Home to many creative-types, Vimeo users usually aim for high-quality content over fails or cat clips.

Features: It comes with the standard suite, plus the ability to create and share videos to groups or channels. There’s also a video school to help you make better videos. A pro account will let you bump up your weekly upload capacity from 500 MB to 5 GB with unlimited HD uploads.

Why Vimeo?: It’s a solid platform if you feel more serious about video as creative outlet or are just looking for a more constructive community (i.e. less trolls, more feedback).

3. Flickr

flickr image

What it is: Didn’t see this one coming, right? Flickr actually lets you upload videos — just click on the Explore tab. The team still sees photo uploading as its main game, but it is also “gently” building out its video abilities. It calls videos “long photos” and limits their length to just 90 seconds.

Features: Basic users can upload two 90-second videos a month. Pro users have unlimited access. Options are a little sparse at the moment, with basically the same feature set as Flickr’s photo uploads.

Why Flickr?: It may seem restrictive, but users willing to embrace short-form video will have access to Flickr’s massive and active user base. It may not be a great option for your home video collection, but video experiments abound. Flickr’s video space is going to keep growing.

4. Veoh

veoh image

What it is: On the flip side, Veoh lets you upload enormously long videos. The site, much like a YouTube for long-form videos, actually doesn’t have a size restriction for uploading. It’s become a space for full-length films and short clips alike.

Features: Unlimited upload capacity and a smart UI make it easy and relatively quick to load huge files. While it may not have the same audience as YouTube, the lack of restrictions has attracted some top-quality videos and shows.

Why Veoh?: If you’re feeling hamstrung by size restrictions but still want a quality platform, Veoh is your best bet.

5. Viddler

viddler image

What it is: Billed as a way to build your brand, Viddler is more geared to companies and corporations than homemade video.

Features: With the business focus comes business tools — Viddler lets users access analytics, customize their video players, distribute to iTunes, place comments within the video and even monetize with Viddler’s adworks tool.

Why Viddler?: If you’re a brand looking to up your video content, Viddler provides a stable starter kit with an array of support features.

6. DailyMotion

dailymotion image

What it is: Organized more like a content aggregator, DailyMotion offers videos of varying length organized by category. There’s plenty of user-made videos, but professional, quality clips are more prominently featured.

Features: The site supports the most common video formats but restricts storage capacity to less than 150 MB and less than 20 minutes per video. The emphasis is on community, with the ability to add other users in a contact list and send feedback. Most high-powered features, like HD uploads, are locked behind pro accounts.

Why DailyMotion?: It’s not the most intuitive site for uploaders, but it’s easy for curious viewers to browse. If you can manage the backend, there’s a good chance your video will reach new eyes.

7. yfrog

yfrog image

What it is: Finally, the dark horse. Yfrog is better known as a photo-sharing site for Twitter, but it also has the capacity for video, with a healthy and growing selection.

Features: You can upload short videos and post to Twitter all from one place. You can also see what videos (or photos) your network has posted using the site. There isn’t much of a search function, instead relying on news feed-style postings as your friends upload videos.

Why yfrog?: Don’t care about video hosting? Want a more personal take on online video? Yfrog lets you get your videos up and out through your social network faster than any of the sites above. There may be fewer features, but it’s really about uniting your own social community around video.

Interested in more Video resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

Image courtesy of Flickr, Genista

More About: blip.tv, dailymotion, flickr, social media, veoh, viddler, video, Vimeo, web video, yfrog, youtube

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5 Branded YouTube Channels That Get it Right [VIDEOS]

By now, pretty much every major brand has a presence on Facebook, Twitter and YouTube, but the latter is definitely more of an afterthought.

A surprisingly high number of branded YouTube channels — like Amazon’s and UPS’s — are sparingly updated and have few followers. Meanwhile a handful of brands — including Visa, Oracle and ExxonMobil, don’t appear to have branded YouTube channels at all.

The following brands demonstrate why Amazon et al. are missing out on a big opportunity. As these examples show, a YouTube channel doesn’t have to merely be a vehicle for new commercials. It can house games, behind-the-scenes stories and, best of all, a new, visual way to interact with your fan base.


Until recently, Starbucks didn’t do much -- or really, any -- TV advertising. That’s changed, but Starbucks doesn’t see its YouTube channel merely as a dumping ground for new ads. Instead, there’s a lot of extra content, including some exclusive stuff with musicians like Jakob Dylan, James Mercer of the Shins, and Broken Bells.

In the video above, Mercer plays Broken Bells’ track "The High Road" to a focus group of British kids. “I didn’t like the synthesizer bits in the chorus,” says one of them, “and it’s a bit dark.”

In addition, there are commercials for the brand, information about where Starbucks gets its coffee, and interviews with Starbucks employees.


Orabrush is a real product, but you still might want to check out the brand’s YouTube channel even if you’re not in the market for a new oral care solution.

Since 2009, Orabrush has been cranking out one zany video after another that resemble Funny Or Die bits more than standard commercials. For instance, Orabrush the Movie, shown here, presents the company’s creation story as a gritty independent flick. Best of all perhaps is Orabrush’s iPad 2 parody, which will change the way you look at Apple’s ads forever.

Choice quotes: “We have a great product that’s revolutionized the world. So what? Are we going to sit around in front of a white screen in turtlenecks bragging about it all day?” and “Give me a choice between the cure to cancer and the cure to bad breath and I’d take the Orabrush.”


Some brands have all the luck. GoPro has an advantage over many other brands in that its product line -- wearable HD cameras for sports -- happens to be the perfect one to be shilling in the age of YouTube.

Naturally, the brand’s YouTube Page features video after video of POV shots from athletes recording their feats on one of the cameras. Some of them are even in 3D. Spend some time on the site and you’ll never look at an avalanche cliff jump the same way again.


Call it propaganda, if you will, but there’s no denying that this is really good propaganda.

Watch enough of the content Walmart's channel - which ranges from TV commercials, to stories from Walmart employees, to testimonials from “Walmart Moms” who save money at the store - and you’ll be ready to conclude that this is the best company in the world.

Like Starbucks, Walmart’s YouTube site is a great example of a brand that’s providing a range of content that never strays far from its marketed image. There’s nothing on either site that feels like it doesn’t belong or doesn’t promote the brand in some way.

Pepto Bismol

Procter & Gamble’s stomach care brand is on this list because it’s one of the few (and maybe the only) brands to use its channel to host a game.

On Cinco de Mayo, the brand introduced Pinata Smash, which let you make your own pinata-smashing video with variables for the pinata, the filling and the smasher. The program didn’t set the world on fire -- each video got in the five-digit range for views -- but it did suggest some new possibilities for YouTube as a social media marketing vehicle.

More About: gopro, List, Lists, MARKETING, orabrush, Pepto Bismol, social media, social media marketing, starbucks, video, WalMart, youtube

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May 06 2011

May 04 2011

6 Mother’s Day Gifts You Can Make Yourself [VIDEOS]

Mother’s Day is all about showing your mom how much you appreciate what she does for you. What better way to display your gratitude than by taking the time to make her something?

Whether you’re looking for simple craft ideas to create with your kids or just something homemade to surprise your mom on Sunday, we’ve got some affordable, easy and definitely “doable” video tutorials to help.

Take a look through the video gallery below to find a quick craft project to suit your needs. Share your own ideas for what to make your mom in the comments below.

1. How to Make a 3D Flower Card

Don't spend money on an expensive store-bought card for your mom. Take the time to make one instead. This video tutorial will help you make a pop-up paper bouquet greeting card from just paper and a few dabs of glue.

2. How to Make an Envelope

Here's a super-quick how-to on making an envelope to match.

3. How to Make Paper Flowers

Created from just tissue paper and pipe cleaners, a bouquet of paper flowers is a colorful and long-lasting alternative to a trip to the florist. This video offers a method that's suitable for little fingers.

4. How to Make Homemade Cupcakes From Scratch

We'd imagine your mom will be delighted with any kind of cake you can rustle up for Mother's Day, but these cupcakes from Laura Vitale are pretty in pink and perfect for a special treat. The beauty of making cupcakes is not just that you can decorate them to make them look scrumptious (and hide flaws in your baking), but with multiple results you can be sure at least one will turn out well enough to actually give to your mother.

5. How to Make A Fruit Bouquet

If you know your mom won't appreciate a sweet treat, then the healthy option is an edible fruit bouquet. This tutorial shows you how to make a fun fruity flower arrangement with a minimum of tools - and cost.

6. How to Make an Origami Gift Box

Finally, if you have bought your mom a gift for Sunday but still want to add a homemade touch, this video tutorial will show you how to create a lovely origami gift box from just eight squares of paper.

Interested in more DIY resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

Image courtesy of Flickr, slumberingheart

More About: crafts, how to, List, Lists, mothering sunday, mothers day, videos

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April 24 2011

3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS]

Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

So, while we wait to see if this a temporary craze or soon to become standard in the marketeer’s toolbox, take a look through our gallery of great examples of such projections on buildings. This list is by no means exhaustive, so please let us know about any impressive versions you’ve seen in the comments below.

1. Samsung 3D Projection

Samsung's whimsical projection to promote its 3D TV products works well.

2. Vienna 3D Building Projection

Vienna's Tourist Board gets in on the 3D projection action with this classy effort.

3. NuFormer

Sony turned two buildings into giant football-themed pinball machines in Madrid. The spectacle was watched by around 1500 people on the day, and by nearly 20,000 more since.

4. 3D Projection Mapped on Building

A perfectly synced soundtrack helps the effect as this building sings to the transfixed audience.

5. Hot Wheels Secret Race Battle

Customs House in Sydney, Australia gets virtually wrecked by Mattel's "Hot Wheels Skull Racers."

6. 3D Projection Mapping

The lucky residents of Sugarland, Texas got to witness this spectacle live on New Year's Eve 2010.

7. 555 KUBIK

This arty German projection imagines "how it would be, if a house was dreaming".

8. ACDC vs Iron Man 2

ACDC go up against Iron Man on the backdrop of front facade of the Great Keep at Rochester Castle.


BMW uses not one, but two office buildings in Singapore with its joy-themed projection.

10. Projection Mapping on the Kharkov State Building

You can hardly imagine a more impressive backdrop for a 3D projection than the Kharkov state building in the Ukraine. The building's architectural features are used to great effect in this brilliant example.

More Marketing Resources from Mashable

- 5 Tips to Strengthen Your Company’s Social Media Voice
- 10 Online Strategies for Your Next Product Launch
- 10 Fascinating YouTube Facts That May Surprise You
- HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”
- 5 Masterminds Redefining Social Media Marketing

More About: 3D projection mapping, advertising, guerrilla marketing, List, Lists, MARKETING, video, videos

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April 21 2011

April 20 2011

YouTube Improves Video Analytics for Partners With New Tools

Analyzing your video channel’s content is about to get a lot easier for YouTube Partners, thanks to the preview launch of new “Partner Analytics” tools.

Whereas before, detailed analytical info had been available via raw data from downloadable spreadsheets, now there’s a lot more at-a-glance info. We spoke with the two YouTube product managers responsible for the launch to find out more.

“After talking and meeting with a lot of partners over the last few months, the primary need and use case we found was that, understandably, a lot of partners want to come in quickly within the browser interface to see how they’re doing, see how their videos are perfoming and get some feedback by which they can optimize their videos or their creative process,” explains Andy Stack, YouTube product manager for partner reporting and financial profitability.

“So this is really a goal of putting some industrial strength analytics into a nice web interface that anybody from a blossoming YouTube individual star to a marketing professional at a major record label will be able to quickly browse to see how their videos are doing.”

Familiar tools like Hot Spots and the engagement report will still be available, but we’ve taken a moment to highlight the new reports available to you in Partner Analytics that promise much improved data on many aspects of your YouTube content.

1. Views Report

With an interface that’s familiar to anyone who has used Google Analytics, the first new report looks at views. You can specify a date range and see how the views trend over time, while the content box allows you to group content at the channel or video level. You can also look at views for any videos you’ve claimed as yours from user generated content.

Particularly useful, you’re now able to see unique viewers, which is something YouTube is introducing for partners with this preview launch. “This is actually a great key metric that our partners can now see to get a very good feel for their actual audience and reach,” says Stack.

“Clearly some users watch multiple videos, so it’s really important for our partners to know from an advertising standpoint, what’s my core audience? What’s my core active audience on a video, or on a channel? So now we’ve got a way for you to view your unique viewers against your views either on a daily, weekly or monthly basis.”

2. Demographics Report

If the age range and gender of your viewers is useful data for you, then the demographics report will be of particular interest. It gives you a chance to break content down by channel level, video level or claimed content level at which point you can see the age groups and gender. A bar graph, pie chart and table will help you visualize the data.

3. Estimated Earnings Report

As far as your YouTube earnings goes, the new Partner Analytics offers a more up-to-date, and user-friendly format.

“In general there are two sources of revenue for YouTube Partners,” explains Stack. “Either sold directly by YouTube or sold through AdSense for Video. What we’re surfacing here is a way that’s much clearer to see and with very recent timing — we’re delivering this data with just a few days’ delay. Partners are able to see how much the channel is earning them, so this is what they are taking home in terms of money in their pocket.

“A great improvement of this interface, over what has been, is that you can view by video. So if you click on a specific video, you’ll get the earning information for that video. But you can also search on a particular video name, so this is something that is a lot easier to do now. A lot of partners want to know how a certain video is earning over time and now you’re easily able to do that with this interface.”

4. Subscribers Report

“This a really exciting feature for our users. We are now breaking out which videos drive the most subscriptions. Previously it was just ‘your channel got X subscriptions, gained X, lost Y and the net is X minus Y.’ Now you can actually see which videos are actually driving those subscriptions,” says Ted Hamilton, YouTube product manager of video analytics.

“This is very important to Partners … who want to be able to tell which of their videos is most successful at driving subscriptions. This helps show how they can repeat those successes or how can they promote those videos more. This is something our users have been really asking for.”

Equally valuable is the column of subscribers lost, which will show the same data, but for users who unsubscribed after watching certain videos.

5. Playback Location Report

The playback location report allows you to see where playback is taking place, whether that’s on your own website via embedded videos, on another site, on your channel page, on your YouTube watch page, or on a mobile device. You can also sort this data by geographic location, and by daily, weekly or monthly time lines. When combined with the traffic sources data (below) you’re being offered a very clear idea of how people are discovering your content and just how they are consuming it.

6. Traffic Sources Report

“The traffic sources report allows you to see where your traffic is coming from, which is helpful especially when you drive down to the individual video level. You can break it down to external websites to see what traffic is coming to you via other sites like Facebook or Twitter and a list of other sources,” says Hamilton.

“If you’re viewing the statistics for a particular video, you’ll be able to drill in and see the external website and how many views were from that external website.”

In addition to helping pinpoint those locations on the web where your viewers come in from, the traffic sources will also offer the valuable information about which Google search and YouTube search terms have directed viewers to your content.

Looking Forward

These exciting new reports are just the start of what Stack, Hamilton and their respective teams have planned for the future of analytics and insights on YouTube.

An “ad type” report is currently a work-in-progress that will allow you to see how much you are earning per ad type per geographic area. Also in the pipeline is functionality that will allow you to compare various stats on two different videos.

And if you’re a consumer-level user of YouTube, you’ve not been forgotten. “The vast majority of these features will also be available to our consumer users later this year via Insights,” Hamilton told us. He wouldn’t be pressed on an exact timetable, but told us: “You should be seeing a lot of progress over the next three months.”

Which of these new reports will be the most useful to you? What other analysis tools would you like to see YouTube offer? Have your say in the comments below.

Interested in more Video resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: analytics, data, Google, google analytics, video, youtube

For more Video coverage:

April 16 2011

April 03 2011

April 01 2011

5 YouTube Marketing Tips for Better Engagement

Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay.

In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content.

Just as Facebook has become an incredibly popular place for brands to maintain a dialogue with their customers, YouTube offers a similar opportunity, although the conversation is driven primarily by video content. Treating YouTube not only as a platform for video distribution, but as a forum for engagement deepens the customer experience.

So how do companies make the most of the conversations happening on YouTube?

1. Start With Great Content

Whether you’re a popular consumer brand or an emerging B2B company, engaging content that prompts discussion and social pass-along requires outside-the-box thinking to make an impression (pun intended). Like any other content provided to social audiences, videos on YouTube must be engaging and compelling enough to spark those discussions and encourage sharing.

A classic example of this is “Will it Blend?” Blendtec’s famous video campaign that purées popular gadgets is an ingenious way to captivate viewers while demonstrating the power of the product. The ROI equaled its creativity, with sales jumping 700% since the campaign started four years ago. Great content brings users to your channel and your videos; engaging them once they arrive is another challenge.

2. Don’t Post Your Videos and Run

Pairing good content with a commitment to engaging viewers and commenters will help strengthen those relationships on YouTube. Old Spice is a fantastic example of how great content worked in conjunction with a smart response strategy. After an intensely popular run for its initial commercials, Old Spice took the relationship building potential of the YouTube community to a new level by creating 180 individual video responses to those who commented on the originals. It’s now highlighted as one of the most successful interactive campaigns in history, with 40 million impressions in the first week and a 107% jump in sales after the first month.

3. Know Thyself

Understanding what your brand voice is and what your goals are will shape how your brand interacts in this space. Are you aiming to be a resource for your customers with how-to videos? Be ready to respond to questions and be as helpful in the comments as you are on film. Going strictly for the fun factor? Take a cue from Old Spice and approach your responses with the same attitude in your content that got the discussion going in the first place.

4. Use Data to Inform Your Actions

Pull lessons from platform-specific data points, such as what people “like” and “dislike” on YouTube. Initiate discussion about what’s popular and what’s not. Your viewers are voting with a thumbs-up or thumbs-down — try to get a dialog going about why.

5. Cross-promote

There are discussions happening on Facebook, Twitter, and YouTube, often about the same content. If you post the same video to Facebook and YouTube, draw on conversations happening in other spaces.

For example, when you post a video to Facebook that’s seen traction on YouTube, point it out in a post:

“10,000 people in Acme’s YouTube community ‘liked’ this video. What do you think? Tell us here and join the discussion on YouTube.”

You’ll expose different parts of your community to other opinions and potentially encourage others to join the conversation regularly on more of your company’s social pages.

Like Facebook and Twitter, YouTube can be a fertile ground for interacting with your customers. Its features and content may differ, but the basic principles for interaction remain the same. Keeping this in mind and taking a savvy approach to YouTube responses can help your company make the most of this incredibly popular social space.

Interested in more Marketing resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: List, Lists, MARKETING, social media, social media marketing, video, web video, youtube

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