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May 14 2011

May 11 2011

Celebrities on Twitter: 30 Famous First Tweets

When Twitter was born in 2006, it asked a simple question: “What are you doing?”

In November 2009, the prompt changed to “What’s happening?” The subtle difference paved the way for Twitter’s explosive growth and use as a real-time information network. The site has grown into a platform whereby people exchange links, share photos, break news and learn. No one cares if you’re eating a peanut butter and jelly sandwich; we do care what article you’re reading, what products you’re playing with, and what you think about President Obama’s latest speech.

Unlike Facebook, Twitter enables us to engage with public figures, from bubble-gum pop singers to heads of state — they’re all on there. We thought it’d be fun to take a look back and see what celebrities first tweeted when they joined the site. Some got the hang of it, others poked fun at it, some were witty, and one didn’t even know “wtf i’m doing” (thanks, Snooki!).

Read on for some of our favorites.

Neil Patrick Harris

The actor formerly known as "Doogie Howser" who's experienced a comeback of sorts on How I Met Your Mother joined Twitter with a comedic message that pokes fun at the 140-character limit.

Ashton Kutcher

Kutcher, who's acting career has taken a backseat to Nikon peddling and his interactive agency, Katalyst Media, is one of the early Twitter celebrities. Two years ago, Kutcher was in a race with CNN to be the first person to reach one million followers, which he did on April 16, 2009. This moment was an indication that Twitter had gone mainstream, and Kutcher went on Oprah that week to help Winfrey post her first tweet.But Kutcher had humble beginnings -- his first tweet merely expressed that he was sharing his first tweet.

Oprah Winfrey

Oprah came on board on April 17, 2009, with the help of Ashton Kutcher and Twitter co-founder Evan Williams. Days later, it was announced that Winfrey's segment generated a 43% spike in traffic on the microblogging site.

Tom Hanks

Veteran actor Tom Hanks made a charming entry with his first tweet on January 11, 2010 -- the classic mic joke.

Britney Spears

Like much of her career, Britney Spears' first tweet on October 10, 2008, seems to have been handled by her management team. It's a straightforward welcome to Britney's Twitter world.

Barack Obama

Obama joined Twitter two months after he announced his candidacy for the 2008 presidential election. Appropriately, his first tweet was optimistic and self-promotional, including a plug for his website.

Roger Ebert

Film critic Roger Ebert is one of the more insightful, poignant tweeters on the social platform, and he's been that way since he joined the network. His first tweet on October 4, 2009, was a touching comment on aging.

Conan O'Brien

Funnyman Conan O'Brien first tweeted on February 24, 2010. It was in the aftermath of the NBC shakeup that booted the redhead from The Tonight Show and launched his fan-powered social media presence.

Charlie Sheen

Sheen launched a #winning social media campaign by joining Twitter on March 1, 2001. He went on to garner a Guinness World Record for "Fastest Time to Reach One Million Followers" in just over 25 hours.

Queen Rania

The beauty of Twitter is that it enables us to communicate with celebrities, politicians and even royalty. Queen Rania joined Twitter on May 7, 2009. Since then, she has explored Twitter as a diplomatic tool, even posting a Twitvid to promote tourism in Jordan.


NASA launched a Twitter account to share news of space exploration, historical tidbits and shuttle updates. Its first tweet, on December 20, 2007, reminisced about the launch of Apollo 17.

Clarence House

Clarence House's first tweet came on November 15, 2010 -- just one day before the announcement that Prince William and Kate Middleton were engaged. It's almost like they knew word of the Royal Wedding would spread quickly on Twitter...

Lady Gaga

Lady Gaga loves her "little monsters," but her first tweet came before she knew of "The Fame" that would come her way. Gaga tweeted about rehearsing for a music video and performing at a party -- appropriate for the "What's happening?" prompt.

Hugo Chavez

Twitter, of course, isn't just a tool for English speakers. Last year, a study found that just 50% of tweets are in English. Thus, it's no surprise that just as President Obama tweets, so too does Venezuelan President Hugo Chavez. His first tweet, on April 28, 2010, reads: "Hey how's it going? I appeared like I said I would: at midnight. I'm off to Brazil. And very happy to work for Venezuela. We will be victorious!!"


The Jersey Shore's most famous guidette made a splash with her honest and oh-so-typical first tweet on April 3, 2009.


Zappos' CEO Tony Hsieh has himself become a brand, and though he peddles shoes, Zappos has become synonymous with impeccable customer service and "delivering happiness." Zappos first tweeted on March 8, 2008, during SXSW, although Hsieh's first tweet indicates confusion about how to follow.

David Pogue

New York Times tech reporter David Pogue first tweeted on October 19, 2007, dropping a line about heading to a tech expo in the morning.

Steve Martin

Steve Martin's first tweet on September 11, 2010 proves that Twitter is a great platform for pithy punchlines.


Kesha of "Tik Tok" fame took her 'tude to Twitter on March 23, where her handle is @keshasuxx. Keeping her habits of odd characters and intentional misspellings of words, her first tweet makes little sense.

Bill Gates

Tech honcho Bill Gates jumped on the bandwagon relatively early. On February 9, 2007, he suggested that Microsoft get in on the Twitter game, perhaps foreseeing the platform's rise to prominence.

Jack Dorsey

Twitter co-founder Jack Dorsey sent the very first tweet on March 21, 2006 - the first of many billions to come.

Dalai Lama

Though the Dalai Lama is known for peace, serenity and holiness, that didn't stop him from joining Twitter. His first tweet, on February 22, 2010, served as a modern day press release -- he announced an appearance and provided a link.

Martha Stewart

The domestic goddess Martha Stewart could barely contain her excitement about "using Twitter for the first time!" on February 20, 2009. It's reminiscent of the tone she used in Twitter's fifth birthday video.

Bill Cosby

Jello-peddling, sweater-sporting Bill Cosby changed "sweet" to "tweet" in his first 140-character update on July 7, 2009.

Richard Branson

Billionaire entrepreneur Richard Branson is known for being an outdoorsy thrillseeker, but his first tweet shows a softer side. On October 22, 2008, Branson tweeted about his children, Holly and Sam, and how they're "coping" as they sought to break the trans-Atlantic sailing record.

White House

President Obama has his own Twitter account, and so too does his home. On May 1, 2009, the White House established that @whitehouse is the official feed of the presidential residence.


It seems pretty meta, but Twitter tweets, too. On July 11, 2007 -- more than a year into Twitter's existence -- the company tweeted about working on mobile apps Hahlo and Pocket Tweets.

Mark Zuckerberg

Zuckerberg joined the Twitterverse on February 12, 2009, but it seems like he's chosen his own social network over Twitter -- he hasn't tweeted since March 13, 2009.

Justin Bieber

Before Bieber Fever infected the Twitterverse, the teen idol used Twitter to direct fans to his MySpace page. His first tweet, on May 12, 2009, was a promotion for his then-new single, "One Time."

Sarah Silverman

Sarah Silverman jumped right into the jokes when she joined Twitter on April 13, 2009.

More About: celebrity, twitter

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May 10 2011

5 Killer Social Media Tips for PR Pros

The Social PR Series is supported by Vocus. Vocus helps businesses get heard and talked about on social media and beyond. It brings you all the conversations that matter, without information overload, and lets you find influencers fast. Take a quick online demo and see what it can do.

So you’ve got the social PR basics down, and you’re following and engaging with relevant media and influencers. Maybe you’ve even developed a few social media campaigns for your company or clients. What are some other ways you can give your PR efforts an added social boost?

Here are five social media tips for PR professionals.

1. Anticipate and Join Twitter Conversations

While you can’t always predict what news or events will become a #hashtag that people will follow, it’s a pretty safe bet that events like the #Oscars or #adtech will have a large group of people following the hashtag before, during and shortly after each event. PR pros should consider timing news or relevant content around these events so they have an immediately engaged audience for tweets about this content.

For example, indie fashion site Moxsie.com timed a Twitter-based “Fashion Police” contest around the #Oscars conversation, inserting contest-related tweets into the mix.

One thing to note: You can certainly drop your tweet into the fray and hope people will retweet it, but to truly participate in the conversation, you should actively engage — retweeting good content, following interesting people, replying to questions and posting more than just links to your brand content — so the community recognizes you and values your contribution.

2. Write Tweetable Press Release Headlines

When you use a news distribution service such as PR Newswire or PRWeb to issue a press release, you typically see a large number of tweets that feature your press release headline once your news hits the wire. Writing your release headline with “tweetability” in mind can impact the number of tweets and retweets of your release.

This is not only a great opportunity to get your company, product or client’s name out to the social community, but also to drive views of your release. According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release.

Four key things to ask yourself when writing a tweetable press headline are:

  • Is it short enough to fit into a tweet that also includes a Twitter handle and a link?
  • Is the company or product name in the beginning so it won’t get cut off?
  • Does it contain relevant keywords to make it searchable?
  • Is it punchy enough to generate retweets based on the headline alone?

3. Turn Your Blog Into a Social News Wire

Blogs have become very powerful tools for sharing news and multimedia content that doesn’t necessarily warrant a press release, but still may be of interest to the media.

For example, the New York Public Library (NYPL) uses Tumblr as a makeshift “news wire,” sharing stories about NYPL continuously. According to Angela Montefinise, public relations director at NYPL, “Many of our followers are reporters, and we’ll often find stories we posted on Tumblr in news outlets. For example, Gothamist often uses photos we blog, and it has picked up stories we’ve run. A short, fun piece we ran on Keith Richards ‘killing’ an employee’s orchid while he was at the Library got picked up by The NY Daily News, and then eventually around the world.”

4. Develop Social News Backgrounders

When pitching a story, it can often be tough to pack all of the background information into a single email or touch on everything over the phone. Reporters also have less time than ever to conduct thorough research into a topic and will appreciate content that makes their job easier. So consider creating a “social news backgrounder” to accompany your pitch, using a site such as Delicious.

Serena Matter, social media account manager at Peak Communicators, says that she uses Delicious to create social news backgrounders that consist of links to current articles and information on the topic she plans to pitch to media.

“I provide this resource to reporters I’m pitching so they can familiarize themselves with the topic and cut down on their research time,” notes Matter. “They can also refer to the backgrounder in the future in the event that they are writing another article on the subject.”

5. Use News Aggregation Services

If your PR program involves keeping Facebook and Twitter feeds updated with relevant industry news, you know how time-consuming it can be scour the social feeds and run news searches looking for daily content. Matter recommends using a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources.

“I use Netvibes as a tool for updating clients’ social profiles by creating custom dashboards to amalgamate relevant content sources,” says Matter. “The dashboards allow me to easily find industry-specific information which I can then post to a client’s Facebook Page or Twitter feed. Updating my clients’ social profiles with the latest news and information helps to establish them as a reliable go-to source for industry intelligence, which in turn builds their reputation as an industry thought leader.”

Series Supported by Vocus

The Social PR Series is supported by Vocus, the software that helps businesses get heard and talked about on social media and beyond. It brings you all the conversations that matter, without information overload, and lets you find influencers fast. Take a quick online demo and and see what it can do. Follow Vocus on Twitter.

More About: delicious, hashtags, Netvibes, nypl, PUBLIC RELATIONS, Social PR Series, tumblr

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May 07 2011

May 06 2011

10 Historic Tweets That Captivated the World

Some tweets document history. Others make history. Others simply serve as a zeitgeist for how our culture and communication are evolving.

Over the past several years, we’ve documented quite a few notable tweets, from the first Twitter marriage proposals to the first tweeting fetus. From the service’s role in international politics to its part in devastating natural disasters, Twitter has become a huge part of how many of us communicate with one another, consume news, act as journalists, and react to our own culture.

Here are 10 of the most noteworthy Twitter updates since 2006. In the comments, let us know which important tweets had an impact on your life.

The Hudson Plane Landing

When a commercial flight was forced to make an emergency landing in the Hudson River, Twitter -- with the help of Twitpic, an image service -- told the story.

Kenneth Cole's #Cairo Blunder

During a rash of riots in the Middle East and North Africa, Twitter played a role in protesters' fight for democracy. But crass tweet from Kenneth Cole stands out as a hallmark of insensitivity.

Bieber Tweets "His" Digits

In what was called "kind of a jerk move," teen idol Justin Bieber tweeted the phone number of an invasive fan as if it were his own. Said fan's phone was ringing off the hook for hours and received at least 26,000 text messages.

Marriage Proposal

Social media proposals are a whole thing unto themselves these days but the trend probably started with this sweet tweet.

Ice: The Final Frontier

Tweets from space are all the rage. The landmark discovery of ice on Mars caused quite the stir on Twitter.


This single-word tweet ended up being a lifesaver for UC Berkeley journalism student James Buck.

Jack's First Tweet ...

Twitter co-founder Jack Dorsey's first tweet -- the inauspicious blurb that started it all back in 2006.

...and Oprah's First Tweet

When the talk show host talked Twitter with Biz Stone and Ev Williams, she brought mainstream attention to a rather geek-centric web app. Twitter adoption spiked as a consequence.

Tweets From Space: Now In Real-Time!

The first live and real-time tweet from space came from the International Space Station in early 2010.

The Abbottabad Tweeter

Without knowing exactly what was going on, Twitter user @ReallyVirtual started tweeting about a helicopter crash in his town. The town happened to be Abbottabad, and the crash happened to be one event in the raid that led to Osama bin Laden's death.

Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: historic tweets, history, important tweets, List, Lists, social media, twitter

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May 05 2011

Explore Twitter’s Evolution: 2006 to Present

Fresh off celebrating its 5th birthday in March, Twitter isn’t slowing down any time soon. In fact, April turned out to be just as eventful as any for the social media powerhouse.

In April, Twitter introduced a new version of its homepage with a sleeker design and revamped pitch to potential users; expanded its Local Trends feature to 70 more cities and countries; and updated its search tool to make it easier to find new people to follow. Meanwhile, talks about Twitter’s future intensified as CNN reported UberMedia — the company behind UberSocial, Echofon and Twidroyd — is “outlining plans” to develop a Twitter-like competitor. But Twitter users, have no fear — Mashable‘s Chris Taylor says Twitter “is a lot more robust — and unrepeatable — than it may seem.”

This month has gotten off to a fast start as Twitter was abuzz on May 1 with speculation and subsequent confirmation of terrorist Osama bin Laden’s death. At one point that night, Twitter recorded 5,106 tweets per second, which is the third highest tweets-per-second tally behind only numbers registered during New Year’s Eve 2011 in Japan and the destructive tsunami there in March.

Busy two month so far, eh? We think so, which got us interested in finding out how the Twitter activity in April and May stacks up against previous months. So with the help from Mashable‘s new Explore page, we delved deep into some of the most memorable moments in Twitter’s eventful five years of existence.

Twitter’s Abridged Timeline

March 2006: Dorsey creates Twitter. On March 31, he publishes the first tweet ever, which says, “just setting up my twttr.”

July 2006: The microblogging service officially launches to the public on July 15. Later this month, co-founder Biz Stone explains what Twitter is in a hilarious video on YouTube.

March 2007: Twitter turns 2.

April 2007: The Twitter service becomes its own company.

October 2008: Dorsey steps down as CEO to assume a less-intensive role as chairman of the board; co-founder Evan Williams replaces Dorsey.

November 2008: Twitter passes 1 billion tweet mark.

March 2009: Twitter turns 3 on the heels of a Nielsen Online report indicating Twitter grew 1,382% year-over-year.

June 2009: AP Stylebook adds Twitter terms, and concerns over Twitter’s flatlining growth emerge.

July 2009: Twitter earns spot in Collins English Dictionary as a noun and a verb.

September 2009: Twitter changes default avatar to a picture of a bird.

October 2009: Twitter passes the 5 billion tweet mark.

January 2010: NASA astronaut T. J. Creamer sends the first unassisted tweet from space aboard the International Space Station.

February 2010: Users start clocking in more than 50 million tweets per day.

March 2010: Twitter turns 4.

April 2010: Twitter’s advertising platform, Promoted Tweets, goes live (see video below).

June 2010: Twitter users set a new record for tweets per second — 3,085 — during Game 7 of the NBA playoffs between the L.A. Lakers and the Boston Celtics. That record was short-lived though, as users broke it later in the month with 3,283 tweets per second at the end of the World Cup match between Japan and Denmark. Twitter rolls out new ads in trending topics section.

July 2010: Twitter search results begin showing people, too. Furthermore, Twitter starts offering personalized suggestions of users to follow with a feature called “Suggestions for You.”

August 2010: Twitter launches the “Tweet Button,” an official option for web publishers to count retweets and let their readers easily share content (see video below). Twitter surpasses MySpace in number of unique monthly visitors. Between August 2009 and August 2010, Twitter grew 76% to 96 million unique visitors, while MySpace dropped 17% to 94 million.

September 2010: Twitter begins rolling out the new Twitter.com web interface, adding new ways to embed multimedia into the stream (see video below). Twitter changes the default avatar picture to a drawing of an egg.

October 2010: Twitter co-founder Evan Williams steps down as CEO, handing the title over to COO Dick Costolo.

January 2011: eMarketer predicts Twitter will triple its advertising revenue to $150 million in 2011. Twitter users in Japan set a new record for tweets per second — almost 7,000 — in the moments just after the country entered the year 2011. Twitter put together this cool map visualization that shows activity spreading west, from time zone to time zone, as each new region welcomes the new year.

February 2011: Egyptian President Hosni Mubarak steps down amid a groundbreaking digital revolution in which Twitter played a much-debated role. Users, among other methods, put hashtags #Jan25 and #Egypt in their tweets. Rumors swirl about whether Google or Facebook will buy Twitter for as much as $10 billion.

March 2011: Twitter turns 5 and sees the return of Twitter inventor and co-founder Jack Dorsey, who officially comes back to the company as executive chairman. Also, Sharespost values Twitter at $7.7 billion.

April 2011: Twitter introduces a new version of its homepage with a sleeker design and revamped pitch to potential users; expands its Local Trends feature to 70 more cities and countries; and updates its search tool to make it easier to find new people to follow. Talks about Twitter’s future intensify as CNN reported UberMedia — the company behind UberSocial, Echofon and Twidroyd — is “outlining plans” to develop a Twitter-like competitor.

May 2011 (as of May 4): Twitter use ramps up on May 1 with speculation and subsequent confirmation of terrorist Osama bin Laden’s death. At one point that night, Twitter records 5,106 tweets per second, which is the third highest tweets-per-second tally behind only numbers registered during New Year’s Eve 2011 in Japan and the destructive tsunami there in March. Reports of Twitter’s TweetDeck acquisition surface, saying an announcement about the much-rumored deal may be made in a few days.

What Twitter Events Do You Remember?

Thanks for exploring Twitter’s history with us. What other Twitter events or milestones do you remember? Feel free to visit Mashable‘s Explore page to learn more about Twitter or more of your favorite topics, including Facebook, YouTube and the iPhone.

Click through the gallery below to learn more about Mashable Explore.

Introducing Mashable Explore

Explore makes it easy to discover lists, how-tos and other resourceful content on Mashable.

Select a Topic

Find and click on a topic that is interesting to you. You can choose from specific topics -- such as like Facebook and Twitter -- or themes, including entrepreneurship, productivity and shopping.

Load More Stories

Want more Mashable? Click "load more results" to see more stories within the topic.

Explore Our How-Tos

Here's an example of the kind of posts you'll find in Explore -- useful how-tos that break down daunting tasks into digestible steps.

Get Tips From the Pros

There are also plenty of great lists that provide tips, dos and don'ts to help you better use technology and the web. Click the "Share" button to share it with friends.

Share Mashable Explore

In addition to sharing individual posts, you can share all of the lists and guides within an entire category such as the Facebook topic (as pictured above). Click the "Like" or "Share" buttons to share the stories with friends on Facebook and Twitter.

More About: dick costolo, evan williams, history, jack dorsey, List, Lists, social media, timeline, twitter

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April 30 2011

April 29 2011

Top 10 Royal Wedding Twitter Trends [CHART]

Most viewers turned on their TVs to watch footage of the Royal Wedding. But the event was also big online, breaking livestreaming records and sweeping the trending topics of major search engines and social networks.

As expected, many viewers turned to Twitter Friday morning to share reactions as they watched the broadcast on their TVs and other devices. By the time the ceremony began at 6 a.m. ET, all 10 worldwide trending topics on Twitter were related to the Royal Wedding.

We’re still waiting for official numbers from Twitter, which likely won’t land until next week. But NBC has kindly shared the following stats, obtained via social monitoring tool Trendrr, with us:

  • Tweet volume was heaviest in London, New York, Toronto, New South Wales, Paris and Sao Paulo, in that order.
  • Sentiment was mostly positive (58%). 24% of tweets registered as neutral, and 18% were negative.
  • 64% of tweets came from women, versus 36% from men.
  • Mentions of the #RoyalWedding hashtag topped 1 million by mid-ceremony.
  • 42% of all Royal Wedding-related tweets came from Twitter.com. 39% came from mobile devices.
  • Top hashtags include #royalwedding, #rw2011 (the officially Royal Wedding hashtag), #royalwedding!, #rw11, and #bodareal (Spanish for “#royalwedding”)

E!’s livestream proved among the most tweeted links, followed by The Telegraph‘s coverage of the wedding, a Flickr album with photos of the cake and The Today Show‘s Tumblr, Trendrr found.

Top influencers included @nytimes, @eonline and CNN news anchor @andersoncooper, according to Klout.

Liz Pullen of What the Trend has also shared a list of top ten trending topics for the week leading up to the event (Saturday to 11:30 a.m. ET, Friday 4/29). While most of the terms were pretty straightforward, there were a few surprises — not least of which is “QILF,” and the large number of comparisons being made between the bride and Grace Kelly.

Trend Points
William & Kate
Prince William and Kate Middleton. Also, the name of a TV movie shown all week.
The Royal Wedding hashtag and also a Twitter Promoted Trend
Royal Wedding hashtag
Brits asserting their national pride
Westminster Abbey
Location of Royal Wedding
Sarah Burton
Designer of Kate Middleton’s wedding dress
Buckingham Palace
Site of post-Royal Wedding reception and "the kiss"
"Queen I’d like to ____."
Users tweeted simultaneously at William and Kate’s first kiss at Buckingham Palace.
Grace Kelly
Users thought that Kate Middleton’s dress bore a resemblance to Grace Kelly’s
wedding gown.

More About: royal wedding, twitter, twitter trends

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April 23 2011

Top 10 Twitter Trends This Week [CHART]

Twitter Chart Image

Ah, Twitter — the only place where pro sports, pot smoking, boy bands and nipples can co-mingle without messy side effects like jail.

Soccer, a trend that rarely leaves the top Twitter topics, came in at number one this week, after a player from Madrid dropped his team’s tournament trophy from the bus during a victory parade. Butter fingers like that are a clear indication this guy chose the right profession.

Everybody’s favorite psychoactive drug-themed holiday “4/20″ came in at number two, as people from around the world tweeted about their “friend” who was planning to “celebrate” the occasion, I assume with brunch and gifts.

And if you were suffering from “Obsessive Jonas Disorder” this week, you weren’t alone. Thousands of fans tweeted their symptoms, sending the boy band to number three on this week’s chart.

To see the full list, check out the chart below. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume.

You can check past Twitter trends in our Top Twitter Topics section.

Top Twitter Trends This Week: 4/15 – 4/21

Real Madrid beat Barcelona 1-0 to win the Copa del Rey tournament on April 20. Sergio Ramos, the right defender of Real Madrid, dropped the Copa del Rey Cup from the top of the team bus during Real’s victory parade through the streets of Madrid and it was crushed. It was later replaced.
Wednesday was April 20 (4/20), a counterculture holiday relating to the drug reference "420" for consuming marijuana.
Jonas Brothers fans are sharing symptoms of the "Obsessive Jonas Disorder."
The NBA Playoffs began and the most discussed players include Dwyane Wade (Heat), Ray Allen (Celtics), Chris Paul (Hornets), Jared Jeffries (Knicks), Jeff Foster (Pacers), Evan Turner (76ers) and Jermaine O’Neal (Celtics).
This trend was started by a fake Rebecca Black account and retweeted. Then, people couldn’t stop asking why it was trending.
The 2011 Coachella Valley Music and Arts Festival was last weekend and it was broadcast live on YouTube. Bands that trended include Mumford & Sons, The Strokes, Kings of Leon, Gogol Bordello and Freelance Whales.
Elisabeth Sladen, who starred as Doctor Who’s Sarah-Jane Smith, has passed away after a long fight with cancer.
Jamie Laou, better known online as iJever, is a Justin Bieber lookalike from Australia who is getting a lot of criticism because he reportedly hates Bieber and his fans.
Justin Bieber fans once again caused him to be a top trending topic as they discussed "KidRauhl," Bieber’s original YouTube account. Longtime fans are tweeting "Kidrauhl is forever."
This is trending because fans of the boy band One Direction are having a Twitter feud with the fans of boy band The Wanted. One Direction is a band that was formed by Simon Cowell on the UK TV series X Factor.

Data aggregate courtesy of What the Trend.

Image courtesy of iStockphoto, 123render

Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: jonas brothers, justin bieber, soccer, social media, Top Twitter Topics, twitter, twitter trends

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April 16 2011

April 14 2011

The PR Pro’s Guide to Twitter

The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels.

Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way. Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter.

Connect with Reporters

A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. (Keep in mind, 2009 is ages ago in social media time, so this number is likely to be significantly higher in 2011.) How can PR pros use Twitter to connect with journalists? For starters:

As Sarah Evans experienced, Twitter offers a direct line to mainstream media and can help secure major coverage. “Last year a minor earthquake hit Chicago around 4 a.m. To verify what I felt, I tweeted to see if others had the same experience,” Evans says. “In addition to publicly tweeting and direct messaging national news producers, I posted my story at CNN iReport. These relatively simple actions resulted in New York Times and CNN coverage — all before 9 a.m.”

Strengthen Crisis Communication

There’s an old adage about crisis communication: “If you’re not quick, you’re not relevant.” PR pros need to understand how to manage a crisis in 140-character bursts of information. That means updating frequently, monitoring search terms and key words, being responsive (without feeding the trolls), dispelling misconceptions and communicating the facts. In some situations, it may also mean providing a call to action to activate your network. Just ask the Chicago Red Cross.

While the Twitterverse is likely very familiar with the American Red Cross’s accidental “#gettngslizzerd” tweet and subsequently well-received response, you may be less familiar with the Chicago Red Cross’ use of Twitter during the blizzard this past February. During the blizzard, the Chicago Red Cross monitored relevant hashtags, used Twitter to disseminate weather and safety updates, and even connected volunteers with stranded motorists. Instead of solely relying on traditional media to convey updates, the Red Cross acted like a news outlet, providing very timely and important messages during a challenging situation.

Find Your Next Job

As the economy shows signs of rebounding, communication budgets are starting to free up across the country. The result? Companies and agencies are looking to grow their PR departments. That’s why Arik Hanson and Valerie Simon created Help a PR Pro Out. HAPPO began as a live, virtual networking event and job fair, and it has evolved into an ongoing resource connecting job seekers with employment opportunities. According to Simon, the #HAPPO hashtag averages more than 100 tweets a day.

Leverage Real-Time Professional Development

You can thank the public relations industry for “birthing” Twitter industry chats. Actually, Evans is credited with launching this category of Twitter events. In 2008, she founded #journchat, a weekly conversation between journalists, PR pros and bloggers. Since then, dozens of PR-focused chats have emerged — whatever your area of focus or interest, there’s a chat for you. Think of Twitter chats as portable, affordable professional development opportunities that enable you to network with peers across the country and learn about trends, new tools, best practices and how they’ve overcome challenges you may be facing. In addition to #journchat, check out these active, educational PR-focused chats:

  • #u30pro –- moderated by Lauren Fernandez, David Spinks and Scott Hale, Thursdays 8-9 p.m. EST. Discussion is open to all ages but focuses on issues facing young professionals.
  • #SoloPR -– moderated by Kellye Crane, Wednesdays from 1-2 p.m. EST. Topics focus on issues unique to independent PR consultants.
  • #measurePR -– moderated by Shonali Burke, every other Tuesday from noon-1 p.m. EST. Discussions center on effective ways to measure the value of public relations and social media.
  • #pr20chat — moderated by Heather Whaling (the author of this post) and Justin Goldsborough, Tuesdays, 8-9 p.m. EST. Discussion focuses on PR 2.0 –- PR and social media trends, best practices and what’s next.

Crowdsource Research & Solve Problems

What’s a PR person to do when a client ask a question that he or she can’t answer? Ask Twitter. Looking for a statistic’s original source? Twitter can help. Need a product or service recommendation? Twitter to the rescue. By developing a network of trusted colleagues, PR pros have access to a community more than willing to share its experiences and knowledge.

Justin Goldsborough, digital strategist at Fleishman-Hillard Kansas City, has turned to Twitter on multiple occasions for this kind of help. For example, one of his clients was searching for a less-expensive social media measurement tool. Goldsborough asked his Twitter network for recommendations. The result? “We found a new platform that gave us the information we wanted for a much cheaper price. We still use it today,” he says.

Offer a Behind-the-Scenes Glimpse

PR pros often have front-row seats to exciting developments, news and discussions –- exactly the type of details that can make a brand seem more personable. Use Twitter to share some of these experiences with your followers to strengthen your own network and help “humanize” the brand you represent (whether that’s a client or your employer). The DKNY Twitter account is one example of how to do this well.

A member of the Donna Karan International PR team runs the account, sharing fashion commentary, PR shop talk, life in New York City and Donna Karan details. “When we decided to start on Twitter, we wanted it to be very transparent. This was not someone speaking as the ‘voice’ of the brand. This was not someone speaking as Donna Karan. Our Twitter is very uniquely my view as a PR person at Donna Karan International,” explains “DKNY PR Girl,” who tweets anonymously and requested anonymity for this interview. DKNY followers receive a sneak peek into the life of a fashion publicist while also gaining behind-the-scenes access to the fashion company.

What other ways have you seen PR pros use Twitter effectively? Share examples and suggestions in the comments.

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More Social Media Resources from Mashable:

- The Pros and Cons Of Tumblr For Small Business
- 4 Innovative Ways to Use Web Video for Small Business
- 10 Online Strategies for Your Next Product Launch
- What to Look For When Hiring a Community Manager
- 8 Ways Entrepreneurs Can Get More Out of Twitter

More About: business, PUBLIC RELATIONS, social media, social pr guide series, twitter

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April 09 2011

April 02 2011

Top 10 Twitter Trends This Week [CHART]

Twitter Chart Image

What was the world tweeting about this past week? In a word: sports. Four out of ten of this week’s top trends come from global athletics.

But all that sports chatter couldn’t top GaGa, whose 25th birthday and 9 million followers sent her name straight to the top of this week’s chart.

A rumor about the death of martial arts movie star Jackie Chan began to percolate and pick up steam on Twitter around the middle of the week. Despite obvious indications of it being a hoax, celeb death rumors move a lot of tweets, and the surge positioned the trend at number two. So much for Twitter being a reliable breaking news network.

And rounding out the top set, soccer makes its regular appearance in the number three slot, thanks to a few popular international friendlies.

To see the full list of trends, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume.

You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week’s trends on What The Trend.

Top Twitter Trends This Week: 3/25 – 4/1

Lady Gaga fans celebrated her 25th birthday and that her Twitter account now has 9 million followers.
Jackie Chan Death Hoax
There are reports on Twitter that Jackie Chan has passed away but it is a hoax. Despite people knowing this, they are repeating this trend.
Clube Atletico Mineiro (GALO), a major Brazilian soccer team, celebrated the 103rd anniversary of their team. Ghana faced off with the England national team in an international friendly match as did the USA and Argentina.
New York City
People are tweeting messages directed towards New York City.
Oxford English Dictionary
LOL, OMG and FYI have been added to the Oxford English Dictionary.
Formula 1 Racing
Formula 1 Racing fans talked about KERS (Kinetic Energy Recovery System), a system now is use in Formula 1. Users were following the results of the Australian Grand Prix.
Cricket fans were very excited about the ICC World Cup 2011 semi-final between India and Pakistan.
NCAA March Madness
College basketball fans tweeted about teams they were following in the NCAA Basketball Tournament as they moved into the Final Four: Butler, UConn, Kentucky and VCU.
Britney Spears
Britney Spears took the stage of the Rain Club in the Palms Las Vegas casino to film an MTV special as part of her Femme Fatale album promotion. She also performed on Good Morning America.
Geraldine Ferraro
Geraldine Ferraro, the first woman and Italian-American to run on a U.S. presidential ticket, died at the age of 75.

Top trend illustration courtesy of SoftFacade.

Image courtesy of iStockphoto, 123render

Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: jackie chan, Lady Gaga, List, Lists, social media, Top Twitter Topics, twitter

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March 31 2011

March 26 2011

Top 10 Twitter Trends This Week [CHART]

Twitter Chart Image

Web culture can be fleeting, but when the Internet grabs hold of something it really, really loves to make fun of, a mere mortal meme can transcend the petty bounds of its digital adolescence and live forever in the soul of our civilization — the uber-meme, as Nietzsche (would have so obviously) described it.

That spiritual transformation is upon us, my friends, and its name is Rebecca Black. Since surfacing on the social web in mid-March, there’s not a single tube on the Internet you can crawl through without hearing her … what’s the word … voice. Twitter — the womb from which Black’s ironic fame was born — is no exception. Her name has been trending over the course of three weeks, and while she played second fiddle on last week’s chart, she’s finally claimed the throne once occupied by the likes of Super Junior, and yes, even The Great Bieber himself.

What’s the rest of the world been up to while we’ve been working on our Rebecca Black cover songs? Does it even matter?

To view the past week through Twitter’s eyes, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart. The aggregate is based on Twitter’s own trending algorithm, and does not necessarily reflect raw tweet volume.

You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week’s trends on What The Trend.

Top Twitter Trends This Week: 3/18 – 3/25

Rebecca Black
Rebecca Black is a 13 year old singer from Orange County, California with a music video on YouTube that many people find amusing or annoying. Her video has been viewed 46 million times.
Full Moon
Dubbed the “Supermoon,” last Saturday’s full moon appeared 14% bigger and up to 30% brighter than normal.
Eugenia Sader, the Venezuelan Minister of Health, confirmed that there are 100 cases of influenza AH1N1 nationwide. There are concerns about the virus in other Latin American countries.
UK Comic Relief
Red Nose Day is part of the UK Comic Relief campaign, an annual charity fundraiser held each March by the BBC. Funds are raised by a telethon and also by various "fun" events by celebrities, businesses and members of the public across the UK.
A Berlin zoo official says world-famous polar bear Knut has died. Bear keeper Heiner Kloes said that four-year-old Knut died last Saturday afternoon while alone in his compound and the cause is not yet clear
Elizabeth Taylor
Elizabeth Taylor, the legendary actress, has died at the age 79 of heart failure. She was a tireless fundraiser for HIV/AIDS research.
Libyan Conflict
French Rafale fighter jets are flying combat missions over Libya. Missiles were fired from U.S. warships on targets in Libya. Operation Odyssey Dawn is the name for this operation.
Gilson Kleina will take over as interim coach of the Fluminense Football Club. American international Stuart Holden was the victim of an awful two-footed tackle by Manchester United center back Johnny Evans that saw the defender lunge for a 50-50 ball and dive straight onto the midfielder’s knee.
Alexz Johnson
Alexz Johnson is a Canadian singer-songwriter, best known for her role as Jude Harrison in the CTV series Instant Star.
Ultimate Fighting Championship 128 was held with many notable matches including Shogun vs. Jones, Mirko ‘Cro Cop’ Filipovic vs. Brendan Schaub, and Urijah Faber vs. Eddie Wineland.

Image courtesy of iStockphoto, 123render

Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: List, Lists, social media, Top Twitter Topics, twitter, Twitter Lists

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March 21 2011

9 Newsworthy Twitpics That Captivated the World

The Digital Photo and Film Series is supported by Adobe® Photoshop® Elements. To connect with the product team, find creative tutorials, tips and information, join them on Facebook and Twitter.

Arresting images of newsworthy events are nothing new — the public has been captivated by such photos since the Hindenburg disaster. But modern technology has made such images more immediate and more likely to be captured by members of the public.

Citizen journalism has been responsible for many memorable photos from recent global events, and platforms like Twitter, and the Twitpic image sharing service, enable instant publication and reach. Mashable spoke with Rodrigo Aguiar, a journalist and one of the founders of @breakingnews, about the rise of Twitter “citizen reports.”

“I think Twitter has been the perfect medium for breaking news. As a tool, it is real time, mobile and searchable. When a major story breaks, the easiest way for journalists to get firsthand information is by deploying two tools: What the people near the event are tweeting, and what photos are they posting. I have seen many times that the news media always try to contact eyewitnesses for comments or to get a license for their photos. Journalists can’t be everywhere, but people are always ‘live from the scene,’” Aguiar says.

We’ve taken a look at nine notable images that have emerged via Twitter, documenting front-page news events from all around the world. Take a look through the gallery and let us know which ones you find most memorable in the comments below.

1. Haitian Earthquake

Haitian radio and TV host Carel Pedre captured a series of memorable images during January 2010. Pedre was given a special "humanitarian" award at the second annual "Shorty Awards" for his communications via Twitter during the crisis.

2. Miracle on the Hudson

"There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy." So read Janis Krums' Twitpic description, posted on January 15, 2009. Miraculously, all passengers onboard were rescued.

3. CCTV Tower Fire in Beijing

Twitter user green67 was on hand to capture this dramatic photo as a notable business complex containing the celebrated CCTV tower in Beijing was burnt to the ground.

4. Turkish Airlines Crash

The news of a Turkish Airlines crash at an Amsterdam airport in February 2009 broke on Twitter. Twitter user Diederik uploaded the first image of the downed plane as official news outlets were still trying to confirm details of the incident. The image has nearly 100,000 views.

5. Schultz Pass Fire

The Schultz Pass Fire in June 2010 spread across 5,000 acres and saw more than 750 homes evacuated. Lorraine B. Elder captured some striking panoramas of the fire, which she shared on Twitpic, giving those outside Arizona an amazing view of the catastrophe.

6. Mexicali Earthquake

Beto Peralta's image of a Mexicali house damaged by the 7.2 earthquake in April 2010 has been viewed more than 35,000 times -- a stat that shows the power of the platform.

7. Civil Unrest in Egypt

Architect Mahmoud El-Nahas says "[I] just found myself in #Jan25." This image shows the sheer size of the crowd, especially when compared to the small group of officers amongst them.

8. Christchurch Earthquake

We have seen many images via Twitter of the terrible devastation in Christchurch following the recent earthquake, but TVNZ's Charlotte Bellis captured this moment just after the quake struck. The dust is still settling in the wake of the disaster.

9. Port-au-Prince

Astronaut Soichi Noguchi has captivated many with his amazing Twitpics from the International Space Station -- many of the images have racked up more than 50,000 views each. This image of Port-au-Prince was taken 12 days after the January 12, 2010 earthquake and has been viewed more than 40,000 times.

All images courtesy of the photographers

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More Resources from Mashable:

- How Journalists Are Using Social Media to Report on the Egyptian Demonstrations
- HOW TO: Spend an Entire Year Giving to Charity
- 5 Fresh Digital Media Trends to Watch
- HOW TO: Run a Global Charity Event From Your Laptop
- How Egyptians Used Twitter During the January Crisis [INFOGRAPHIC]

More About: Christchurch, citizen journalism, Digital Photo and Film Series, Egypt, haiti, haiti earthquake, Hudson River, News, photography, photojournalism, Photos, plane crash, twitpic, twitter

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March 19 2011

Top 10 Twitter Trends This Week [CHART]

Twitter Chart Image

As expected, the devastation in Japan from last week’s earthquake and tsunami captured the thoughts of Twitter users from around the world, and an outpouring of sentiment (which included the popular hashtag #PrayForJapan), made this topic number one. If you’d like to make a donation to the relief efforts in Japan, which are still underway, here are some options:

Meanwhile, in Orange Country, California, a pop singing sensation was in the making. 13-year-old Rebecca Black, whose parents paid about $2,000 to the label Ark Music Factory to produce a song and music video, has had the entire Internet captivated for days. Following the tweeted discovery of the video by comedians Michael J. Nelson and Daniel Tosh, and the subsequent blogosphere frenzy, Black’s name has rarely left the trending topics list since last Friday, and lands at number two on this week’s chart. Speculation persists about what made this catchy pop tune such a viral powerhouse. The song is face-meltingly bad.

Soccer, no surprise, continues to trend strongly, and rounds out the top three topics this week.

For the full list of top trends, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week’s trends on What The Trend.

Top Twitter Trends This Week: 3/11 – 3/18

Top trend illustration courtesy of SoftFacade.

Image courtesy of iStockphoto, 123render

Interested in more Twitter resources? Check out Mashable Explore, a new way to discover information on your favorite Mashable topics.

More About: japan, List, Lists, Rebecca Black, soccer, social media, Top Twitter Topics, twitter, Twitter Lists

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March 12 2011

Top 7 Ways to Save Time on Twitter

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

While many small businesses have started using Twitter in their marketing, finding the time to do it right can be a struggle. According to recent research by R2integrated, the number-one barrier to entry into social media for businesses is lack of time and resources.

Here are seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.

1. Follow Other People’s Lists

Using Twitter lists is a great way to keep up with what’s happening in your industry and connect with relevant people in an efficient way. And because chances are someone in your industry already went to the trouble of developing a great list of people to follow, there’s no need to recreate the wheel.

You can use a site like Listorious to search for other people’s lists by topic. For example, a boutique clothing merchant could use Listorious to search “fashion” to find lists of fashionable tweeters. Once you’ve identified a comprehensive list, follow the list and also set up a column or running search in your social media tool dedicated to that list’s feed so you don’t miss any tweets. When you find yourself with a few minutes to spare, go back and follow the top people from the list so you can start to build direct connections.

2. Cut Clutter With Microlists

When you’re following more than a few hundred people, your main Twitter feed starts to become more like noise than a conversation, and you’re likely to miss what key influencers are tweeting about… especially if you only have time to check in once or twice a day.

A great way to cut through the clutter is to create your own microlists of key people to follow. For example, I have a list of media, analysts and influencers who are important to my clients running in the center column of my social media dashboard so I can easily stay on top of what they’re tweeting. You can go back through your existing followees and put them into lists, and as you follow new people, simply put them into lists as appropriate. Follow these lists in separate columns to facilitate quick scanning. I’d recommend keeping these lists to no more than 50 people to keep the stream manageable.

3. Automate Routine Processes

While Twitter is a great way to make direct and authentic connections with your customers, there are still many activities that can be automated. For example, some tools, such as SocialOomph, let you send an automated direct message thanking new followers. Ping.fm lets you update your status on Twitter, as well as Facebook, LinkedIn and dozens of other sites, all at the same time from one place.

Another way to fit tweeting into your schedule is to develop tweets in bulk and schedule them to go out later. Many tools are now available that offer this functionality, such as Hootsuite, Tweetdeck and Twaitter. Because most people only check Twitter off and on throughout the day, you can schedule the same or similar tweets to go out over the course of a few days without most people seeing the same thing twice.

4. Follow Keywords and Hashtags

Here’s another time-saving tip: follow keywords and hashtags to easily find relevant content to share. For example, activist blogger @unsuckdcmetro follows the hashtag #wmata (Washington Metro Area Transit Authority) to track real-time tweets about the DC Metro. This allows him to uncover breaking news for his blog and to keep up a steady flow of tweets for his readers without having to spend time searching for content.

I recommend setting up a running search or column in your social media tool on particular terms and hashtags so you can quickly scan for interesting content to retweet and for people to engage with. Some tools will also let you set up alerts to monitor particular keywords and will even periodically e-mail you a digest of the tweets that contain those keywords.

5. Mine Existing Content

If you’ve got a company blog, you’ve likely got a ton of great content that’s only been tweeted out once with a simple headline. Social media consultant David Spark recommends going back through your blog and pulling out good quotes as tweets with a link back to the article, and then scheduling all those tweets over time. You can do the same thing with your news and customer case studies as well. And while you’re at it, why not assign this project to a sharp team member who’s eager to participate in the company’s social media and marketing efforts? You’ll have one less task on your plate.

6. Share Responsibility

Ad hoc projects aren’t the only jobs you can offload. If your business has more than just a few employees, chances are there are several trustworthy people who could actually be tweeting on behalf of the company. Simply come up with a few simple ground rules for tweeting, review the protocol with your team and let them have a go. Supervise the tweets for a week or two to make sure they’re on the right track.

Citrix Online’s @GoToMeeting is a great example of how to do this right. It has multiple people tweeting and includes their initials with each tweet. The Twitter page also features the names and photos of these tweeters. This approach not only distributes responsibility and makes the Twitter conversation more lively, but also gives the company a more human face and personality.

7. Plan Less, Experiment More

Don’t spend ages planning — just start trying new things. Spark suggests that instead of having a one-hour meeting to plan your social media strategy, cancel the meeting and require team members to spend that hour writing a blog post. And instead of having another meeting, spend the next free hour reading the other blog posts, leaving comments and promoting it to your social networks.

How do you save time on Twitter? Let us know in the comments below.

More Business Resources from Mashable:

- 3 Lessons for Keeping Your Social Business Systems Secure
- Why Every Brand Needs an Open API for Developers
- 7 Stellar Examples of Branded Content from the Fashion Industry
- HOW TO: Win the War for the Most Talented Employees
- HOW TO: Use Social Media to Create Better Customer Experiences

Image courtesy of Flickr, MARCOS XOTOKO.

More About: business, small business, twitter

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March 05 2011

February 19 2011

Top 10 Twitter Trends This Week [CHART]

Twitter Chart Image

The first rule of Twitter trends: Never underestimate the power of American awards shows. While we’ve consistently seen international sports, entertainment and politics beat out the biggest U.S. cultural trends on Twitter, American broadcasts like last weekend’s Grammys will almost always take the cake. Fueled by Esperanza Spalding’s surprise win as Best New Artist (a powerful sub-trend in its own right), the Grammys were number one this week in the Twitterverse.

Holidays always amass enough trend power to make the chart, and it’s no surprise to see Valentine’s Day pop in at number two (the Muslim observance of Muhammad’s birth, Maulid Nabi, appears at number eight). Beyond that, take last week’s top entertainment trends, shuffle them around a bit, and you’ve got most of this week’s chart covered.

For the full list of top trends, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week’s trends on What The Trend.

Top Twitter Trends This Week: 2/11 – 2/17

Image courtesy of iStockphoto, 123render

More About: britney spears, grammy awards, justin bieber, Lady Gaga, soccer, Top Twitter Topics, twitter, twitter trends, valentine's day

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