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February 20 2014

February 18 2014

February 14 2011

The 10 Coolest New Toys at This Year’s Toy Fair [PICS]

The holiday season just ended, but the toy industry is already looking ahead to the next holiday season and beyond. Toy Fair, the industry’s big trade show, hit New York this week and along with it, some high-profile attention-getting stunts. (If you were wondering, for instance, why Mattel chose this moment to publicize Ken and Barbie’s relationship struggles, this should answer your question.)

As usual, the big trend in toys is KGOY or “Kids getting older younger,” or more simply, “age-compression.” In short, kids want to play with stuff their older siblings and parents play with, which is why we’re seeing so many iPhone-based offshoots this time around. Still, there are ways to let kids be kids even in this digital age, as evidenced by the heartwarming success of Angry Birds plush toys. Here’s a look at that item plus nine other cool toys we spotted at Toy Fair.

Photos by Jehangir Irani.

Angry Birds Plush Toy

Newer, angrier plush toys based on the uber-popular game ship next month at the manufacturers' suggested retail price of $59.99.

Baby iCan Play iPhone case, Fisher-Price

Fisher-Price's new toy protects mom and dad's iPhone while letting baby play with the apps or chat with grandma on Face Time. Ships July 2011. MSRP: $14.99.

Digi-Piggy, Cisco Sales Corp.

A variation on the traditional piggy bank, Digi-Piggy keeps a running total of what you've saved. An internal memory card records the amount, in case the batteries die. Distribution is set for the third quarter, but you can buy it now over Cisco's web site for $14.99.

360 LED Helmet, Mobo

Not a toy per se, but a nice safety accoutrement for the biker on the go. MRSP: $119. Currently available.

Inchworm, by Hexbug

Little boys love insects and robots. The Hexbug Inchworm is the perfect combination of both. Measuring 2.5"x2.5", the Inchworm is controlled through a seven-way steering system and even has the ability to pirouette in place. MSRP: $19.99. Available now.

"Brick" iPhone case, Thumbs Up

Remember the Zack Morris phone? Now you can have your own. Plug your iPhone into the back of this replica vintage cell phone and give Kelly Kapowski a ring. MSRP: $14.99. Available now.

iPhone Telescope, Thumbs Up

Want to get a closer look something, without leaning out the window? British-based Thumbs Up let's you peek from a safe distance with their iPhone telescope accessory. MSRP: $39.99.

Kid Tough See Yourself Camera, Fisher-Price

Want to teach the little ones about photography without risking your DSLR? Fisher Price's new Kid Tough See Yourself Camera allows you to do just that. With a lens that rotates 180 degrees, your kids can point and shoot at just about anything. MSRP: $69.99. Ships in July.

Magna Color tablet

The Magna Color tablet allows you (and the kids, if they let you have it) to draw and color in 3D. Look for it in 2012.

Plants vs. Zombies Board Game, Screenlife Games

There's a zombie on your lawn... and table! This fall, Screenlife Games is releasing Plants Vs. Zombies, the board game. MSRP: $19.99

More About: angry birds, fisher-price, List, Lists, mattel, toy fair, toys

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