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August 18 2012

5 Ways to Pay for Dinner With Your Phone

mobile payments
Mobile payment transactions are predicted to reach $1.3 trillion per year by 2017, and the restaurant industry appears ripe to scarf down a hefty chunk of that money flying around electronically.

But while news about the mobile payments space has intensified lately -- Square's deal with Starbucks, Discover's nod to Google Wallet and Dunkin' Donuts's new gifting/payment app -- pay-by-phone services have yet to hit mainstream status as many consumers are still confused about their options.

To help clear confusion, here are five ways you may start paying for your next dinner with your phone.

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More About: Food, Google, Pay With Square, Payment Services, Seamless, Squar, TheLevelUp, dwolla, eccomerce, google wallet, grubhub, levelup, mobile apps, mobile payments, paypal, venmo

May 09 2011

No Printer Required: First Paperless Daily Deal Service Launches

Gaming platform SCVNGR has teamed up with American Express and Levi’s to create the first paperless daily deal redemption system.

If you’ve ever purchased a Groupon or LivingSocial daily deal, you’ve probably gone through the awkward process of redeeming your coupon. You have to print out the daily deal, remember to bring the printout with you and give it to the cashier, who may or may not be trained on how to redeem it. Plus, pulling out a coupon isn’t necessarily something you want to do on a date.

SCVNGR and American Express believe that they have found the solution. Starting today, SCVNGR’s daily deal platform LevelUp now features an option to sync your LevelUp account to your AmEx card. Once synced, all you need to do to redeem the daily deals you purchase through LevelUp is swipe your card. There’s no need to bring a coupon with you.

You don’t even have to tell the cashier that you bought a daily deal coupon. AmEx automatically tracks and credits your deal. AmEx Vice President of Gobal Marketing Capabilities David Wolf says the LevelUp integration is powered by AmEx’s Smart Offer Engine, the same platform that powered Foursquare’s “spend $5, save $5″ pilot program at SXSW.

AmEx links to LevelUp’s APIs so that you don’t have to think about redeeming your daily deal. It’s automatically done for you when you swipe your card at the store.

The pilot program launches today in San Francisco with Levi’s. Users that purchase daily deals from Levi’s through LevelUp will automatically get their discounts when they use their AmEx card at the Levi’s store in Union Square.

LevelUp differs from Groupon, LivingSocial and other daily deal sites through its use of game mechanics to increase customer loyalty. Every time you purchase and use a daily deal on LevelUp, you have the option to buy another daily deal from the same brand. In the case of Levi’s, level one gets you $20 of merchandise for $10, level two gets you $30 of merchandise for $10 and level three gets you $50 of merchandise for $10.

What do you think of SCVNGR and AmEx’s approach to daily deals? Do paperless daily deals make you more likely to buy in?

Lead image courtesy of Flickr, flickrohit

More About: american express, amex, daily deals, geosocial, Gorupon, levelup, levis, Mobile 2.0, scvngr, TheLevelUp

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