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February 24 2014

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February 18 2014

February 12 2014

Sony Bottles Its Walkman to Show How Waterproof It Really Is

Talk about putting your money where your mouth is: Sony is packaging its waterproof walkman inside bottles full of water

Sony's NWZ-W270 MP3 player is not new — it has been launched at CES 2013, coupled with ads showing swimmers using the device underwater

Now, Auckland-based advertising agency DraftFCB devised a clever way to promote the product by selling it in water bottles through vending machines at pools and gyms in New Zealand

"By combining the product with bottled water, we've created a world first — the Bottled Walkman. This simple packaging innovation gave us a unique way to display the product, which instantly demonstrated its benefit," says DraftFCB in a video showcasing the campaign Read more...

More about Sony, Walkman, Waterproof, Vending Machine, and Tech
Sony Alpha 6000 Camera Has the 'World's Fastest Autofocus'

Sony may be getting out of the PC and TV businesses, but it's doubling down on cameras by strengthening its mirrorless offerings with a new model that the company claims has the world's fastest autofocus.

The Sony Alpha 6000 has a hybrid autofocus system that combines 179 points of phase detection with 25 points of contrast detection. I had a brief hands-on with the camera, and found it to be a pretty fast draw. Whether I pointed at targets that were bright, dark, close or distant, the camera locked on almost instantaneously.

The Alpha 6000 is the successor to the NEX-6, but it's more compact — another priority of Sony's (at CES, the company debuted the "world's smallest" mirrorless camera with Wi-Fi). Its body weight is just 12 ounces, and without a lens, it's 1.8 inches thick. Read more...

More about Sony, Tech, Gadgets, and Mirrorless Cameras

February 06 2014

Sony Sells Its PC Business and Other News You Need to Know

Welcome to this morning's edition of "First To Know," a series in which we keep you updated on what's happening in the digital world.

The incredibly difficult — and incredibly addictive — Flappy Bird is quite the money-maker for the developer behind the arcade-style game. In an interview with The Verge, developer Dong Nguyen says the app earns an average of $50,000 per day — all thanks to in-game advertisements

Amazon has acquired video game developer Double Helix Games, according to TechCrunch.

Sony announced it will refocus its efforts on three businesses: imaging, gaming and mobile. The company has its Sony VAIO brand and PC business to Japan Industrial Partners and plans to spin off its TV business into a wholly owned subsidiary Read more...

More about Amazon, Sony, Vaio, First To Know Series, and Business
Sony Sells VAIO Division, Restructures TV Business

Sony has sold its PC business, operated under the VAIO brand, to Japanese investment fund Japan Industrial Partners (JIP), the company has announced

Sony will also spin off its TV business, which has been generating losses in the last couple of years, into a separate, wholly-owned subsidiary by July 2014.

In an announcement explaining the reasoning behind the move, Sony claims it has identified imaging, game and mobile as the three core businesses that will drive the company's growth

On the other hand, the unprofitable PC and TV businesses needed a reform, and while Sony still thinks there's money to be made in TVs by refocusing on high-end and 4K models, the PC business simply had to go Read more...

More about Sony, Vaio, and Business

January 29 2014

Sony Wants to Turn Your Tablet Into a Giant Camera

Remember Sony's lens-type camera attachments for smartphones? Well, the company aims to do the same to its line of tablets with the launch of SPA-TA1, a clip-on attachment that gives the tablet serious photo-taking power

The SPA-TA1 is not a camera or a lens in itself; it's just a clip-on attachment with several "arm" sizes that enables you to mount Sony's lens-type cams onto a tablet

The actual cameras (though Sony's lens-type cams look like lenses, they're really full-blown cameras) are the same as before: the DSC-QX100 is a high zoom model that retails for $249, while the high-end DSC-QX10 costs $499 Read more...

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January 22 2014

Sony Turns Its Xperia Z Ultra Into a Tablet in Japan

Sony's 6.4-inch Xperia Z Ultra smarpthone is almost big enough it could be considered a tablet, right? Sony seems to agree, as it announced it will start selling a Wi-Fi only variant of the device in Japan

The device is very simple to describe: it's identical to the Xperia Z Ultra, only without the cellular component

This means it comes with a Qualcomm Snapdragon 800 processor, an 8-megapixel camera, a Full HD display, Android 4.2 and water resistance

The Wi-Fi Xperia Z Ultra will become available in Japan this week for ¥52,000 ($499). There's no word on pricing or availability in the U.S. or elsewhere Read more...

More about Sony, Tech, Mobile, and Xperia Z Ultra

January 21 2014

New Sony Smartphone Will Record 4K Video

An upcoming smartphone from Sony, codenamed "Sirius" or "D6503," will include 4K video recording, Xperia Blog reports

The Sirius, which looks like a clear successor to the Xperia Z1, will come with Android 4.4.2 KitKat and an advanced camera hardware and software that's capable of 4K video recording. It also has a feature called "Timeshift video" that records high frame-rate video and applies slow motion effects to it

The phone will include something Sony calls "Smart call handling," which lets you handle upcoming calls without touching the phone's screen — if you bring the phone to your ear, you'll automatically answer the call, and if you shake it, you will reject it. Finally, if you place the device face down, it will set itself to mute. We're very interested to see how this works in practice; any feature that can remove a step or two from call handling is very welcome Read more...

More about Sony, Xperia, Tech, Mobile, and Sony Xperia Sirius

January 14 2014

Sony's New Xperias: the Ultra-Loud E1 and the Big, Budget T2 Ultra

Sony has launched two new smartphones in the Xperia line: The 4-inch Xperia E1 and the 6-inch Xperia T2 Ultra

Visually, these two devices correspond with the Xperia Z1 Compact and the Xperia Z Ultra, only with a slightly smaller screen and toned-down specifications

The Xperia E1 has a 4-inch, 480x800 pixel display, a 1.2GHz CPU, 512MB of RAM and 4GB of storage memory. It also has a 100Db speaker, loud enough that "even a motorcycle won't interrupt your music," Sony claims

Sony Xperia E1

The T2 Ultra is quite a bit more powerful, with a 6-inch, 720p screen, a quad-core Qualcomm Snapdragon CPU, 1GB of RAM, a 13-megapixel camera, 8GB of storage and LTE support — something which the E1 doesn't have. It also has a much bigger battery than the E1: 3,000mAh vs. 1,700mAh Read more...

More about Sony, Smartphone, Xperia, Tech, and Mobile

January 10 2014

Sony Ventures Into Oculus Rift Territory

Sony may move into the territory market dominated by the Oculus Rift and other virtual-reality headsets with an upgrade to its head-mounted display. With a prototype head tracker attached, the visor-like entertainment device becomes an immersive game environment.

The company's HMZ-T3W headgear has been around since September of last year, although it was designed to be primarily a video device. The idea is you slip on the display (which makes you look like Cyclops from the X-Men), sit back and press play. The headset will create a virtual 750-inch (!) screen in front of your eyes, complete with surround sound, giving you a cinematic experience wherever you are. Read more...

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January 09 2014

10 Vintage Tech Items We Can't Believe Debuted at CES

Curved screens and wearable tech may be the stars of CES 2014, but once upon a time a bulky little number called the VCR was the toast of the tech world.

As we plunge deeper into our coverage of this year's most noteworthy gizmos and gadgets, let's take a look back at some of the classic tech that owes its ubiquity to the Consumer Electronics Show.

Some, like the VCR, would see a meteoric rise only to be promptly eclipsed by something newer and shinier. Others, like the tablet, will undoubtedly continue to populate our homes, cars and kitchens in the years to come. And some, like the Nintendo and Xbox consoles, will continue to . Read more...

More about Microsoft, Technology, Sony, Features, and Ces
iJustine: The Internet Isn't Ready for 4K Video

What good is 4K video going to be if you can't upload those huge files to YouTube?

4K video cameras are becoming more affordable, but will they take off without a big leap in Internet connectivity speeds?

Watch YouTube stars Lamarr Wilson and iJustine discuss the future of 4K video, connected homes and wearable technology in the video above. You can also find more video coverage of CES 2014, as well as year-round coverage of the newest innovations in technology, on Mashable's YouTube page


More about Sony, Tech, Ijustine, Gadgets, and Ces 2014
Sony's 4K Camcorder: A YouTuber's Dream

YouTubers rejoice! Sony unveiled its newest 4K Handicam at this year's CES conference, making high quality video a possibility for filmmakers on tighter budgets. So how does it fare against the competition? Check out the video above to find out.

You can find more video coverage of CES 2014, as well as year-round coverage of the newest innovations in technology, on Mashable's YouTube page .

Image: Mashable

More about Sony, Tech, Gadgets, Ces 2014, and Lamarr Wilson

January 07 2014

Sony Flexes Its Wearable Tech Muscles With Core Fitness Tracker

LAS VEGAS — Sony is diving into fitness trackers with its Core device, a tiny sensor-filled product that can slip into wearable "skins," such as a bracelet or armband. It unveiled the device at CES 2014, and we got a little hands-on time with it.

When slipped into a wristband (what Sony calls a "SmartBand"), the Core looks like any number of trackers out there, from the Nike+ Fuelband SE to the Fitbit Force. The band sports the Sony design hallmark of a silver-colored circular button.

However, it's the Core's Lifelog software that really makes it stand out, recording more than just steps. The idea is you can go back along your timeline to see what you were doing at any given time, bookmarking events you want to remember. It's like Facebook, but for your movement. Read more...

More about Sony, Core, Ces, Tech, and Gadgets
You Can Play Old PlayStation Games on PS4 Starting This Summer

Fans will be able to play any Sony-published games for PlayStation 1, 2 and 3 on the PlayStation 4, PlayStation 3 or PlayStation Vita handheld this summer, thanks to streaming service PlayStation Now.

Andrew House, the president of Sony Computer Entertainment, announced Sony Now at the company's CES 2014 presentation on Tuesday. He said it will give people instant access to games they loved from previous generations.

PlayStation Now will allow gamers to rent individual title or pay for subscription plans to play multiple games. The company did not elaborate on pricing. Big 2013 PlayStation 3 titles The Last of Us and Beyond: Two Souls were touted on stage with availability on Sony Now. Read more...

More about Entertainment, Gaming, Streaming, Sony, and Tech
Sony PlayStation 4 Outsold Xbox One by 1.2 Million Consoles

Sony's PlayStation 4 sold 4.2 million units through the end of 2013, Sony Computer Entertainment President Andrew House announced during the company's CES press conference Tuesday

That number solidly eclipses the number of Xbox One consoles sold by Microsoft sold in 2013 by 1.2 millionMicrosoft's blog announced on Monday morning that the company sold 3 million consoles.

The Sony PlayStation 4 had a week of lead time in the United States, coming out in North America on Nov. 15. The Xbox One was released in 13 countries on Nov. 22, and the PlayStation 4 was released in Europe and Australia Nov. 29. Read more...

More about Entertainment, Gaming, Sony, Tech, and Ces
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