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February 20 2014

September 19 2013

Snoop Dogg Wins a Pound of Pot on Boxing Match, Brags on Instagram
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Snoop Dogg (or Lion, if you're into the Rasta thing) bet big on Saturday night's Floyd Mayweather - Canelo Alvarez boxing match. He won big, too, after Mayweather came out on top to bring his career record to an astounding 45 wins and zero losses

But Snoop didn't win big money. No, true to form, he won pot. A whole lot of pot. One pound of pot, to be precise, which he then took to Instagram to brag about to his 2 million followers this week:

We're not quite sure who Snoop's "Mexican buddy Lui" is, but that's quite a photo. Never change, Snoop. Never change

Image: Snoop Dogg, Instagram Read more...

More about Snoop Dogg, Entertainment, Sports, and Boxing
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July 03 2013

Snoop Lion Tells Reddit Why He Wants to Smoke With Darth Vader
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Rapper-turned-rastafarian Snoop Lion (a.k.aSnoop Dogg) took to Reddit on Monday for an extensive Ask Me Anything session, in which he invited Redditors to chat with him, his wife and even his kids

He talked about the moment he realized he was famous, gave a sentimental shout-out, teased a Michael Jackson collaboration, took job applications, crowdsourced for music partners and more. He also shared a bonus AMA video (below), which spotlights his song "No Guns Allowed" and his philosophy on violence — among other things.

Always one to, ahem, bluntly answer fans' questions (remember when he hilariously took over Mashable's Twitter account for a Q&A?), Snoop Lion delivered a slew of standout one-liners during this week's Reddit AMA. We've rounded up the best bits below Read more...

More about Reddit, Music, Entertainment, Snoop Dogg, and Ama

May 30 2013

Snoop Lion and Miley Cyrus Sing About 'Ashtrays and Heartbreaks'
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Snoop Lion, fresh off teaming up with Mashable for a Twitter chat Q&A, has unleashed his somber "Ashtrays and Heartbreaks" music video, featuring Miley Cyrus.

Together, they rap and sing about filling up ashtrays, with the remnants of whatever they're smoking, to cope with the loss of loved ones

"Ashtrays and Heartbreaks" is the first single from Snoop's new Reincarnated album, which debuted in April at number 16 on the Billboard 200 albums chart.

Some people scratched their heads in confusion at the unlikely collaboration between Snoop and Cyrus when the song premiered online in April, and even funny gal Ellen DeGeneres jokingly renamed the songstress as Miley Siberian Tigress. Read more...

More about Music, Entertainment, Miley Cyrus, Music Videos, and Snoop Dogg

May 09 2013

Snoop Dogg Wants to Perform With Bob Marley 3D Hologram
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Snoop Dogg has been known for many things throughout his career, from his long list of hits as a solo artist to his very vocal love of marijuana. But he's also developed a reputation for being cutting edge and social savvy

In addition to his large presence on Facebook and Twitter, he made news last year for his powerful performance alongside a hologram of the late rapper Tupac Shakur.

Earlier this week, Snoop Dogg — also more recently known as Snoop Lion — teamed up with Mashable for a Twitter chat Q&A with fans and offered insight into his artistic motivation, favorite collaborators and if he would perform with another 3D holographic artist in the future. Read more...

More about Snoop Dogg, Entertainment, Music, Twitter, and Snoop Lion

July 31 2012

Snoop Dogg Documentary Reveals Journey to Snoop Lion




One of the most recognizable names in hip hop is no longer quite the same: After a revelatory experience in Jamaica, Calvin Cordozar Broadus, Jr. -- better known as Snoop Dogg -- decided to change his artist name to Snoop Lion.

It may sound like a joke, but Snoop Dogg Lion seems to be very serious about it. "I didn't know that until I went to the temple, where the High Priest asked me what my name was, and I said, 'Snoop Dogg.' And he looked me in my eyes and said, 'No more. You are the light; you are the lion.' From that moment on, it's like I had started to understand why I was there," he said at a press conference in New York.

Snoop Lion expressed his disinterest in hip h…
Continue reading...

More About: Snoop Lion, snoop dogg


July 19 2011

AmEx Offers Deals Based On Your Facebook Likes


In an example of consensual behavioral targeting, American Express has launched a Facebook app that tailors deals to things users and their friends “Like.”

The “Link, Like, Love” app, on AmEx’s Facebook Page, lets users link their cards to the program and choose deals. For instance, if a user “Likes” Whole Foods Market on Facebook or has checked in at a Whole Foods location using Facebook Places, she may see a deal from Whole Foods in her dashboard.

AmEx will send statement credits to cardmembers’ accounts as they shop, so there’s no need to pre-purchase anything or print a coupon. The program is built on AmEx’s Smart Offer APIs, which facilitate such coupon-less offers. For merchants, Smart Offer also provides detailed reporting on deal redemption.

Since users have to agree to download the app, the program gets around the problem of behavioral targeting, which some consumers object to on privacy grounds. AmEx’s exploitation of the “Like” also illustrates how marketers are attempting to find a constructive use for the feature beyond just spreading the word. Other recent uses of the “Like” include a program with Snoop Dogg that lowered the price of a fragrance he was promoting based on the number of “Likes.” Bacardi also hosted events in New York and Las Vegas this month that were dictated by the brand’s Facebook fans’ expressed “Likes.”

More About: american express, facebook, Facebook Likes, MARKETING, snoop dogg

For more Business & Marketing coverage:


June 03 2011

Snoop Dogg Fragrance Gets Cheaper As It Gets More Facebook Likes


In a program that combines Like-gating and Groupon-like incentivizing, a product endorsed by Snoop Dogg will get cheaper as it garners Likes.

Snoop, who has close to 10 million Facebook fans, began linking to a “Shop Snoop Now” site on Thursday. The F-commerce site features a line of FragranceRebel products from Parfums de Coeur. One product a day gets featured for the program.

On Friday, that product was BOD Man Really Ripped Abs 8 oz. Fragrance Body Spray, which started out at $7.99, but went down to $7.20 (10% off) when it got 100 “Likes.” At press time, the product hadn’t yet gotten more than 200 “Likes,” which would have brought the cost down another 10%. The maximum discount is 30% off, at 300 “Likes.”

A rep for dotbox, the company behind the Facebook promotion, says she believes the “Likes” discount is an industry first.

More About: F-Commerce, facebook, snoop dogg

For more Business & Marketing coverage:


August 23 2010

Snoop Dogg Promotes “Mafia Wars” by Blowing Up a Truck [VIDEO]


Last week, rapper Snoop Dogg promoted the social online game Mafia Wars by blowing up an armored truck in the middle of the Nevada desert. Video of the event garnered 2 million live views on Ustream.

Las Vegas was recently added as a playable city in the social game Mafia Wars, and game-maker Zynga has been trying to promote the expansion in creative ways. Believe it or not, Snoop Dogg’s explosive antics aren’t the most controversial or unusual gimmick; Zynga contracted ad agency Davis Ellin Advertising to distribute fake $25,000 bills on the sidewalks of San Francisco as well. Anyone who picked up the bills found a web address for the Mafia Wars website.

That campaign drew criticism from San Francisco City Hall, which claimed that it involved illegal littering that cost the city a significant amount of money to clean.

To our knowledge, the Snoop Dogg video hasn’t made anyone angry yet. Its two million views on Ustream made it the most-viewed single event on the live video site in 2010 thus far. That level of viewership matches some network TV programs.

Snoop Dogg was already a Ustream star before this; his album launch became an online reality TV broadcast several months ago. And don’t forget that he sold branded virtual goods in the online social game WeeWorld just a few days ago. It looks like this rapper is in his element here. Who would have thought?

Here’s the video from the official Mafia Wars YouTube channel.

More About: games, gaming, live video, Mafia Wars, mafia wars las vegas, MARKETING, online games, snoop dogg, social games, ustream, video games, Zynga

For more Entertainment coverage:


August 20 2010

Organic Blueberries to Snoop Dogg: Branded Virtual Goods Are Booming [REPORT]


Branded virtual goods are set to take off in the next five years — in a big way.

A report by social gaming platform Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and reach an annual revenue of $318 million by 2015.

Branded virtual goods currently make up just 1% of the $3.1 billion virtual goods industry (about $15 million). But recent successes, like Cascadia’s sale of 310 million organic blueberries on FarmVille, have made their potential for growth apparent. The report’s projection would represent a tremendous 113% compound annual growth rate over three years followed by an 84% rate for the next two years.

The report indicates that people are willing to pay more for virtual goods if they’re associated with a brand, a point it substantiates with a case study that outlines sales of Snoop Dogg’s branded virtual goods on social game WeeWorld. Sales of his gear are consistently 2.5 times higher than comparative non-branded goods. He’s generated about $200,000 in sales on the BVGs he sells across social platforms like Gaia Online, Zwinky and Viximo’s network of social networking partners. In his own words, “My virtual items are off tha chain jacc! It’s a world and a movement that I have been down with since day 1…”

It’s not just Snoop Dogg who diggs BVGs; Green Giant, Nestle’s Purina and Kohl’s have all started experimenting with campaigns. Even Disney entered the BVG market when it purchased Playdom last month for up to $763 million.

More About: Branded Virtual Goods, gaia, green giant, Kohl's, Purina, snoop dogg, social games, social gaming, virtual goods, Virtual Greats, Viximo

For more Business coverage:


December 07 2009

Snoop Dogg’s Album Launch to Become Reality TV on Ustream

snoop doggIn some ways, Ustream can be considered reality TV. Anyone with a webcam and an Internet connection can broadcast his life to the world. Celebrities, professionals and wannabe Web stars have all turned to the medium to try their hand at producing their version of reality TV.

The Internet network’s latest venture, Ustream All Access, is now upping the reality factor with hours of live footage of big-name celebrities and athletes streamed to the site throughout the day.

The Ustream All Access reality series kicked off on December 1 with Will.i.am, but tomorrow cameras will follow Snoop Dogg on the day his new album, Malice N Wonderland, hits stores. Viewers can tune into Snoop’s channel to watch an unfiltered stream of the rapper as he attends events and interviews in Los Angeles.

Unlike the reality content you see on your television, however, the Ustream All Access series will feature only unedited footage. Depending on the celebrity, the unfiltered broadcasts could make for must-see-Web-TV. What we can expect from Snoop Dogg is anybody’s guess, and that appears to be the main draw.

Ustream’s approach to reality TV is certainly an interesting one, and given that their debut broadcast with Will.i.am attracted 255,000 viewers, we anticipate it being a big hit with viewers.


Reviews: ustream

Tags: snoop dogg, ustream, ustream all access


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