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July 18 2011

Mashable Weekend Recap: 29 Stories You May Have Missed


It was a weekend for the record books.

The FIFA World Cup Final made some big news this weekend with Japan beating USA in the final match Sunday. We saw tons of people commenting on the outcome of the game on their social channels, and as it turned out, Twitter users set a new record with the number of tweets sent per second.

Of course, we can’t forget about Harry Potter and the Deathly Hallows Part 2 either. The final film in the Harry Potter franchise released in U.S. theaters late last week, but it continued to make news as the weekend progressed. Fans set a box office record for opening night and eventually box office records altogether.

And as far as useful resources go, we’ve got the ultimate guide to Google+, Google’s new social layer. You’ll find some other handy tools for Google+ too, including how to set up an RSS feed and how to follow Mashable staff.

News Essentials

Carmageddon Approaches: Here’s What It Will Look Like [VIDEO]

Netflix Heading to Europe in 2012 [REPORT]

LinkedIn Revamps Profiles for Students

The Rise of Mobile In-App Ads [INFOGRAPHIC]

This Week in Politics & Digital: Cyber Security in The Spotlight

Dual-Screen SpaceBook Laptop Up for Pre-Order [UPDATED]

Harry Potter and the Deathly Hallows Part 2 Breaks Box Office Records

Is Google+ Becoming More Female?

Reaching 200 Million Accounts: Twitter’s Explosive Growth [INFOGRAPHIC]

Spacecraft Orbits Protoplanet in Asteroid Belt, a First [INFOGRAPHIC]

World Cup Finals: USA Loses to Japan, the Web Reacts [PICS]

World Cup Final: A New Tweets Per Second Record

David Beckham’s Baby Photo Debuts on Facebook [PICS]

Helpful Resources

HOW TO: Add Mashable Staff to Your Circles on Google+

19 Essential Google+ Resources

46 New Digital Media Resources You May Have Missed

Google+: The Complete Guide

Top 10 Twitter Trends This Week [CHART]

5 Tips for Group Deals Success

5 Ways Journalists Are Using Google+

8 Crucial Elements of Startup Success

15 Rad Retro Office Accessories [PICS]

HOW TO: Make RSS Feeds for Google+ Profiles

Tips For Negotiating Employee Equity

Weekend Leisure

Can Web Video Views Predict Box Office Magic for Harry Potter?

Jerry Seinfeld Joins Twitter

Discovered a New Band? Find Out Which Songs To Check Out First With GoRankem

Android App Displays Brain Waves Via Wireless Headband [VIDEO]

3 New Digital Apps For Offline Fun

More About: Google Plus, harry potter and the deathly hallows part 2, Weekend recap, World Cup Final

For more Social Media coverage:


April 24 2011

3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS]

Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

So, while we wait to see if this a temporary craze or soon to become standard in the marketeer’s toolbox, take a look through our gallery of great examples of such projections on buildings. This list is by no means exhaustive, so please let us know about any impressive versions you’ve seen in the comments below.


1. Samsung 3D Projection


Samsung's whimsical projection to promote its 3D TV products works well.


2. Vienna 3D Building Projection


Vienna's Tourist Board gets in on the 3D projection action with this classy effort.


3. NuFormer


Sony turned two buildings into giant football-themed pinball machines in Madrid. The spectacle was watched by around 1500 people on the day, and by nearly 20,000 more since.


4. 3D Projection Mapped on Building


A perfectly synced soundtrack helps the effect as this building sings to the transfixed audience.


5. Hot Wheels Secret Race Battle


Customs House in Sydney, Australia gets virtually wrecked by Mattel's "Hot Wheels Skull Racers."


6. 3D Projection Mapping


The lucky residents of Sugarland, Texas got to witness this spectacle live on New Year's Eve 2010.


7. 555 KUBIK


This arty German projection imagines "how it would be, if a house was dreaming".


8. ACDC vs Iron Man 2


ACDC go up against Iron Man on the backdrop of front facade of the Great Keep at Rochester Castle.


9. BMW JOY 3D


BMW uses not one, but two office buildings in Singapore with its joy-themed projection.


10. Projection Mapping on the Kharkov State Building


You can hardly imagine a more impressive backdrop for a 3D projection than the Kharkov state building in the Ukraine. The building's architectural features are used to great effect in this brilliant example.


More Marketing Resources from Mashable


- 5 Tips to Strengthen Your Company’s Social Media Voice
- 10 Online Strategies for Your Next Product Launch
- 10 Fascinating YouTube Facts That May Surprise You
- HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”
- 5 Masterminds Redefining Social Media Marketing

More About: 3D projection mapping, advertising, guerrilla marketing, List, Lists, MARKETING, video, videos

For more Business & Marketing coverage:


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December 14 2010

Top 10 Movies for the Modern Tech Geek

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It’s a great time to be a tech geek with a love for the cinema. Not only is film technology evolving at a breakneck pace, the subject matter for films is also targeting tech audiences in a more nuanced, fulfilling way.

The gaze in which technology enthusiasts are portrayed in film has changed too. The archetype of the “hacker” or “computer enthusiast” is still here, but in the best films, that archetype has evolved.

We set out to make a list that represents the current landscape of the film industry and technology. You won’t find films like War Games, Hackers, The Matrix or The Net on this list. Whatever the respective merits of those films are (or aren’t), they’re not an accurate representation of where film and technology are today.

In no particular order, here are 10 of the best movies for modern tech enthusiasts.


1. TRON: Legacy


When the original TRON was released in 1982, it was a breakthrough not only in how computers were portrayed on screen, but how computers and technology were used in the creation of motion picture. That didn’t mean that TRON received a warm reception. As writer/director Steven Lisbeger told us last month, TRON was shut-out from the technical categories at the 55th Academy Awards because “what we did was considered cheating.”

Twenty-eight years later, the technical reception for TRON: Legacy is quite different. As Mashable’s Zachary Sniderman wrote in his review for TRON: Legacy, “The film is beautiful, and to see it in motion does the design work more justice than words.”

Combining not just a technical story, but also 3D visuals a la Avatar and CGI motion-capture technology from the same company that did the visual work in The Curious Case of Benjamin Button, this film is incredibly advanced.

In its story and its execution, TRON: Legacy is the sort of film that tech geeks yearn to see. It hits theaters on December 17, 2010.

Photo Credit: Walt Disney Studios


2. The Social Network


When it was first announced that a “Facebook movie” was going into production, the world scoffed. When The Social Network was released this fall, we stopped laughing.

Perhaps more than any other film to date, The Social Network effectively captures the experience of hacking code. The film is about much more than just the website Facebook, but by the same token, it still manages to effectively bring the online experience to the big screen in a way that accurately portrays the reality of the experience — something past films like The Net and Hackers just never achieved.

The film has already been honored by the National Board of Review and we expect to see the names David Fincher, Aaron Sorkin and Jesse Eisenberg pop up throughout award season.

Photo Credit: Merrick Morton


3. Iron Man/Iron Man 2


Historically, some of the best comic book films are also great tech films. Think about it; the gadgetry of Batman, the mutated abilities of Spider-Man or the X-Men and the extraterrestrial powers of Superman are all really well suited for the silver screen.

That said, one of the most impressive comic book films in recent years was Iron Man. It and its sequel Iron Man 2 manage to appeal to the die-hard comic book/tech geek, while still resonating with mainstream audiences.

Plus, Tony Stark and Stark Industries have some of the coolest gadgets around. In fact, aspects of the Stark character are purportedly based on a real tech titan, Oracle CEO Larry Ellison!

Watching Iron Man 2, who didn’t want a go with Tony’s personal communicator? I know I did.

Iron Man and Iron Man 2 are available on Blu-ray and DVD.

Photo Credit: Industrial Light & Magic / Marvel


4. Inception


Christopher Nolan is a geek’s geek. From Memento to The Dark Knight to Inception, he manages to create films that are intelligent, thought-provoking and not quite what you would expect.

We think Inception is one of the best films of the year. The film has many technical elements, but this is the sort of film that is more about the puzzle, rather than the gadgetry.

Still, the visuals, the music and the overlying subject matter — which the nature of the film necessitates we not spell out — makes this one of the best science fiction thrillers to come out in years.

Inception is now available on Blu-ray and DVD.

Photo Credit: Warner Bros. Pictures


5. Avatar


Not only is Avatar the most successful motion picture of all time, it’s also one of the most technically impressive.

Using a 3D camera system pioneered by director James Cameron, Avatar manages to toe the line between animation and live action in a way like never before. The story is secondary — Avatar is all about the journey. The visuals of the film, especially in 3D, go beyond what we can express in words.

Avatar, like Star Wars before it, has set the tone for how technology will be used in film going forward.

Photo Credit: 20th Century Fox


6. We Live in Public


In her award winning documentary, We Live in Public, Ondi Timoner profiles Josh Harris, a dot com millionaire from the Web 1.0 bubble. Harris, who the film bills as “the greatest Internet pioneer you’ve never heard of” was truly ahead of his time in his business plans for video and social communication over the Internet.

Harris was also ahead of his time when it came to living out his life in public. Long before Facebook, YouTube and Twitter made sharing personal photos, videos or missives commonplace, Harris was living out his life in avant-garde public displays and streaming that content online.

Consequently, Harris also experienced the downside of living so publicly long before the privacy implications of Facebook became front page news.

Photo Credit: WeLiveinPublictheMovie.com


7. WALL-E


WALL-E, the story of a lonely, forgotten robot who loves Hello, Dolly! and manages to find love — and life — is one of Pixar’s best films.

Almost completely free from dialogue for the first third of the film, it’s incredibly impressive visually. Its story, which some criticized as being a morality play, is thought-provoking, especially in the context of how technology can make things easier, but also make living less of an experience.

For tech geeks, the Easter eggs scattered throughout the film — from the technology of the past to the Macintosh start-up sound — just round out this very cool film.

Photo Credit: Disney/Pixar


8. Collapsus


Collapsus.com is one of the most impressive film projects we have had the pleasure to run across. Its press kit describes itself as “a new experience in transmedia storytelling that combines interactivity, animation, fiction, and documentary.”

The film is an exploration of the imminent energy transition from fossil fuels to alternative energy sources. Its plot reads like something out of a cyberpunk novella, which in and of itself, would probably make for interesting tech geek viewing.

What makes the film — an the entire project — so far beyond that is the way in which the material is created and brought together. Tommy Pallotta, who produced Waking Life and A Scanner Darkly and co-developed the rotoscoping animation technique of those two films, is the director of the project. Produced by SubmarineChannel, this is a project worth keeping your eye on.


9. Minority Report


We debated including Minority Report on this list, but more than eight years later, the film continues to influence the technology we use and develop.

What made Minority Report so striking in 2002 was its realistic and quite frankly, reasonable projection of how the world would look in 2054. From tablets with instantly changing/updating content, to touch- and motion-based UI controls, to stores that greet you by name and ask about your last purchase, very little about Minority Report, except perhaps for the precogs themselves, seems unreasonable.

Steven Spielberg worked with technology innovators and researchers when creating the film and designing its interfaces. Beyond that, it’s impossible to deny the influence Minority Report has had on consumer electronics and industrial design in general.

Photo Credit: DreamWorks


10. 2001: A Space Odyssey


Stanley Kubrick is the quintessential auteur; like Fellini, Hitchcock and Allen, his vision permeates every aspect of the final product and his style is unmistakable. This is true of nearly every Kubrick film, but it’s particularly true in the context of 2001: A Space Odyssey. An expansion of Sir Arthur C. Clarke’s short story, “The Sentinel,” Kubrick co-wrote the script with Clarke and set out to make, in his words, “the proverbial great science fiction film.”

Released in 1968 after five years in development, the film wasn’t exactly a hit with audiences or critics. Decades later, it is considered one of the most influential and important films in modern history. Its portrayal of the computer HAL, in many regards, shaped how computers and the overarching ideas of technology would be portrayed in cinema.

The thing about 2001 isn’t that it was especially prescient, certainly not in the way that Minority Report is. It’s very much a product of its time. Still, the film encapsulates the wonder of technology and raises questions about how machines intersect with our lives.

The film had a tremendous amount of influence on directors of the post-New Wave era of cinema, with filmmakers like George Lucas, Ridley Scott and Steven Spielberg all citing 2001 as key sources of inspiration. Its influence, especially when you look at films like WALL-E and TRON: Legacy, still continues today.

Photo Credit: Everett Collection


Your Picks


So what are your picks for some of the best modern (or even classic) films for tech geeks in 2010? What films have you seen that best capture what it means to love technology? Let us know in the comments!


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The Digital Entertainment Series is supported by the Sony Ericsson Xperia™ X10, the seriously entertaining smartphone that knows how to have fun. Check it out here.


More Movie Resources from Mashable:


- Does “TRON: Legacy” Deliver the Goods? [MOVIE REVIEW]
- How Social Media Is Changing the Way Movies are Promoted
- 5 Mobile Apps for Finding Great Movies
- 10 Mobile Apps for Movie Addicts
- Using Film to Change the World


Reviews: Blu, Facebook, Internet, Mashable, Twitter, YouTube, batman

More About: 2001: a space odyssey, avatar, collapsus, Digital Entertainment Series, entertainment, Film, inception, iron man, List, Lists, minority report, Movies, tech films, the social network, tron legacy, wall-e, we live in public

For more Entertainment coverage:


December 08 2010

Does “TRON: Legacy” Deliver the Goods? [MOVIE REVIEW]

TRON: Legacy is one of those rare movies that manages to do justice to its source material without being a slave to it. The film carefully and dramatically balances soaring neon landscapes with enough electro riffs and techno-philosophy to keep happy both mainstream audiences and its niche core.

Legacy picks up in 1989, seven years after the original TRON ends. Kevin Flynn (Jeff Bridges), a gifted computer programmer, has managed to become CEO of a major software company, ENCOM, after unexpectedly entering and dismantling the company’s computer mainframe from the inside. Having acquired a taste for the digital world, Kevin continues to revisit the mainframe in the hopes of using it to solve and innovate in the name of science. And then he disappears.

The audience is left staring at his 7-year-old son Sam who, 20 years later (played by Garrett Hedlund), holds the majority share of his father’s company. A motorcycle riding recluse, Sam literally lives under a bridge while the current CEO makes quips about shilling consumers on new, annual software without making improvements. Not the dream Kevin had in mind.

tron clu image

All of this feels like a long build-up to the impressive visuals that early trailers have been boasting. Where are the light cycles? The flying orange aircraft? This early exposition reads as just that: necessary but dull exposition, a prelude to what audiences paid to see. Sam thankfully gets sucked into the digital world in search of his father after receiving a serendipitous text from his dad’s old arcade.

This is where the fun starts, and not just because the palette turns to black and neon. The trip to the digital world allows the film to open up both visually and conceptually. In between the truly gorgeous machines, wires, and programs that populate the over-saturated world of TRON are brief ruminations on computer politics and theory.

Actual technology, however, is conspicuously absent. Aside from some brief smartphone hacking and a plethora of touchscreens, “technology” survives as an abstract concept in the film. There is no mention of modern video games or consoles like the PS3 or Xbox and there really isn’t any discussion of computers. The film veers, favorably, towards more general but ultimately more interesting themes of technology in absentia.

Anyone who has seen the trailers knows that there is a CGI-ed version of a young Kevin, circa 1989, that interacts with the present-day Kevin (both voiced by Jeff Bridges). Without ruining how this comes about, the movie tackles Asimov-level questions of purpose and logic while also balancing a father-son reunion story.

These elements and some stunning set-piece moments crowd out some of the allegorical elements of the original film where the computer world stood as a proxy for the real-world behaviors and personalities that created it. Instead, TRON: Legacy focuses on how Sam comes to grips with his dad’s long absence, the discovery of a new form of life, played by the naïve but electric Olivia Wilde, and how all three of them can get out of dodge as quickly as possible.

tron image

Those set-pieces are mostly what have been selling the film from a PR standpoint, and they are worth every penny. A five-on-five LightCycle battle captures everything you could want from a five-on-five LightCycle battle, complete with neon explosions, criss-crossing bands, and high-speed craftiness. The LightCycle concept is even expanded to a “Light Jet” battle featuring the same, deadly streams of light in mid-air. Although it loses the sense of speed, it shows that Legacy is at least trying to push the theme rather than recycle old tropes just to milk some holiday cash. These high-powered chases and fights help to buy some time and space for scenes of over-acted pain or under-acted tech mumbo-jumbo, like Kevin’s loose explanation of what “Isomorphs” are.

The writing sometimes lands perfectly or completely misfires. Honest scenes like Sam’s first dinner with his dad ditch the highfalutin’ for standard dad questions about Sam’s girlfriend, dog and job. It’s a nice counterpoint to the tech themes and pulsing turquoise landscape behind them. Meanwhile, Bridges delivers sharp lines like “Sam, really. You’re messing with my ‘zen’ thing,” in a “dude” meets “dad” way after Sam loses his bike and nearly gets them all killed. This is juxtaposed against Sam’s limp description of the sun, an emotional high point, as “warm, radiant, beautiful.”

The soundtrack, assembled by French electro-stars Daft Punk, is mostly a hit. Their characteristic blips and industrial grind are a great fit for the digital realm. And the soundtrack does fit the mood, punctuating the action when it needs it but given the band’s stature, fame, and lack of an album since 2005, their minimalism might be a little disappointing for fans wanting to hear a new Daft Punk album rather than a film soundtrack.

The film is beautiful, and to see it in motion does the design work more justice than words. The digitally younger version of Bridges, achieved through CGI, is a great approximation of a human but the graphics still look a little gummy and false when contrasted against actual humans. This isn’t a problem in the digital world but it’s a little uncanny in the opening scenes when “young” Kevin is supposed to look as real as his family.

light cycle tron image

The real visual star is the mainframe world, even if much of the designs and even some of the scenes are faithful — albeit impressive — updates from the original film. Fans might also pick up on some parallel film structures and motifs, but they successfully land on the side of homage rather than laziness. Some scenes were filmed in 3D, allowing the vistas to breathe with added depth. Even the plain-old 2D renditions shimmer and snake with electricity and energy. It is a vibrant world that manages not to subsume the character drama and high-minded (sometimes too much so) tech-philosophy. TRON: Legacy, for all its trappings and stars, is about a son taking his father’s place. That the film can balance this human drama against its pulsing cities and striking colors is a testament to Joseph Kosinski, TRON: Legacy’s skillful director.

TRON: Legacy may not sweep the Oscars but it is a tremendously good time: A beautiful film that offers enough emotion to keep you interested and enough philosophy to actually make you think. The plot has holes, especially if you aren’t familiar with the original film (how can Kevin manipulate the mainframe?) and the acting isn’t always perfect, but that version of “perfection” is exactly the point of TRON. Nothing, not even the digital world, can be perfect. This film does, however, serve as a fitting, sometimes remarkable, legacy for TRON fans.

More About: Film, film review, jeff bridges, movie, movie review, Movies, tech, TRON, tron legacy

For more Entertainment coverage:


November 29 2010

How Social Media Is Changing the Way Movies are Promoted


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From self-funded independent projects to big-name Hollywood blockbusters, the movie industry has embraced social media. Big time.

Historically, of course, this makes a lot of sense. Classical Hollywood had the star system and fan magazines. Modern Hollywood has Facebook, Twitter and mobile phones.

From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans and promote its products.

Let’s look at some of the ways that social media is having an impact on movie marketing and promotion.


Crowdsourced Screening Locations


In the world of the multiplex and billion dollar plus box office receipts, it’s easy to forget that not every film comes to every theater. Even films that ultimately go on to make a lot of money at the box office — like 2009’s Precious — often start out in only a few cities.

The traditional marketing strategy for these films has been to expand to more and more markets as word of mouth, press and publicity propel the films forward. In the age of social media, however, studios can use the Internet to figure out where an interest in the film exists.

One of the best examples of this strategy was for Paramount’s Paranormal Activity. The film, which was made for less than $15,000 went on to gross more than $150 million at the box office.

Paramount extensively used Facebook to promote the film, partnering with Eventful to get would-be fans to request a screening of the film in their area. The goal was to get 1 million fan requests for the film to enter wide release. That goal was met pretty quickly, but the real proof came via the box office receipts.

MGM also used Eventful to have fans request screenings of its comedy, Hot Tub Time Machine.

The cool thing about this strategy is that it lets fans have a sense of ownership of the film. It also creates a level of awareness and connection that you might not get just with running radio or TV spots.


Going Viral


One of my favorite marketing trends of the past decade has been the rise of viral alternate reality campaigns, especially at the movies.

Thanks to social media, elements of these campaigns can get really intricate and really involved. For Inception, Warner Bros. did a lot of viral marketing — including working with the location-based service SCVNGR to promote the film.

For Toy Story 3, Disney and Pixar went all out, creating vintage toy commercials for Lots-o’Huggin’ Bear, one of the new characters in the film.

Perhaps the most impressive — and expansive — campaign has been that of TRON: Legacy. Disney’s alternate reality campaign started in earnest in July 2009, just in time for Comic-Con. The film hits theaters on December 17, 2010.


Trailers & Poster Promotions


It used to be that you had to go to the theater to see the trailers for the next batch of upcoming films. Then TV shows dedicated to showcasing previews hit the scene. While watching movie previews online has been old-hat for more than a decade, the rise of social media has changed how information gets exposed to fans.

Sure, movie studios still send out press releases and have special websites that news sites and blogs can access to get the latest scoop, but more and more studios are taking to Facebook and Twitter to debut their latest trailers.

Again, Disney gets props in this department. The studio used Facebook to debut its first character posters from Alice in Wonderland and has also used Facebook to show off movie trailers.

The irony that Sony couldn’t use Facebook to directly promote The Social Network didn’t mean the studio had to abstain from social media. On the contrary, the studio was able to use Twitter, MySpace and its own social-themed site to promote the film.


The Age of the Facebook App


Facebook is a great avenue for marketers and brands to connect with consumers and would-be customers. For movie studios, Facebook also offers a way to engage audiences and even directly sell tickets.

Disney created a Facebook app for TRON: Legacy called the TRONiVerse. The app is still active; it pulls in posts, videos and photos from various social networks, displaying them in an interactive grid. This is just one example of a studio building an app specifically for a film.

Fox had a pretty in-depth Facebook campaign for Avatar, including apps and promotional tie-ins. Disney even offered movie tickets for Toy Story 3 via its Facebook Page, as pictured above.

Likewise, Sony has created its own in-house ticketing app for many of its films. The great thing about buying movie tickets via Facebook is that you can invite friends along with you.


The Future


We expect to see the movie industry embrace social media even more in the future. A look at some of the biggest hits at the box office this year proves that many of the most successful films also had strong social media campaigns.

What do you think of the way movies are promoted using social media? Let us know!


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The Movies and Tech Series is supported by DVDVideoSoft, which offers a collection of safe and reliable video, audio and image freeware programs. DVDVideoSoft Free Studio is a collection of more than thirty different utilities designed to go beyond the limitations of the standard Windows operating system and provide you with new ways to enjoy music and videos the way you choose. Learn more here.


More Movie Resources from Mashable:


- 5 Mobile Apps for Finding Great Movies
- 10 Mobile Apps for Movie Addicts
- Using Film to Change the World
- Top 10 LEGO Movie Tributes on YouTube
- 10 Best Geek Movies for a Cozy Night In

Image courtesy of Flickr, brtsergio

More About: avatar, disney, Film, film industry, MARKETING, Movies, Movies and Tech Series, paranormal activity, the social network, toy story 3, TRON

For more Social Media coverage:


October 18 2010

10 Mobile Apps for Movie Addicts


The Movie and Tech Series is supported by DVDVideoSoft. Discover Free Studio, a full collection of free software to process video, images and audio at DVDVideoSoft.com. Clean, free and user-friendly.

One of the greatest things about the burgeoning smartphone app market is all the apps, tools and games for movie lovers. Beyond just finding movie times and getting actor or director information, these apps can actually enhance the moviegoing experience itself by making it easier to manage your personal collections, rent movies online and even find out when it’s safe to skip out for a restroom break.

With several hundred thousand apps in the App Store and Android Market, it’s pretty tough to cover every app out there for movie fans. That’s why we’ve taken the time to try out and recommend 10 apps for movie addicts who want to get the most out of the movie watching experience.

We tried to stay as platform neutral as possible, picking apps (or alternatives) for iPhone, Android and BlackBerry users. Feel free to add your own recommendations in the comments below.


1. Movies/Movies HD – iPhone and iPad, Movie Collection for Android


How big is your personal DVD/Blu-ray/downloaded movie collection? If you’re anything like me, it’s pretty massive. My problem is, I often forget which movies or TV shows I actually own. This leads to me rebuying stuff I already have. I know, I know, First World Problem. Fortunately, with smartphones, there is a First World Solution, too. A number of apps help you manage and keep track of your personal library and access those libraries on the go.

Movies for iPhone [iTunes link] is $3.99 and it is as a great way to view your movie collection, plus it can use the iPhone camera to scan the UPC code from your DVD or Blu-ray discs. This will remind many Mac users of the fantastic Delicious Library app. You can even import your existing databases from movie collecting apps like Delicious Library, Collectorz or DVD Profiler.

At $4.99, Movies HD [iTunes link] is the iPad version of the app, which brings the feature set to a bigger device (sans UPC scanning, of course, due to the iPad’s lack of a camera) and makes it easy to add details or search your collection.

For Android owners, the $1.99 Movie Collection doesn’t have all the bells and whistles or database support types, but it’s a good start for movie collectors on the go.


2. Movies by Flixster – Android, iPhone, iPad, BlackBerry


The Flixster movie community has apps for iPhone, Android, Palm Pre, BlackBerry and mobile web enabled phones.

If you’re not familiar with Flixster, it’s a great community for rating movies, getting showtimes, watching trailers, seeing what your friends think of movies, seeing the Rotten Tomatoes score and, on the iPhone and Android apps, managing your Netflix queue.


3. IMDb – Android, iPhone, iPad


The best movie database on the planet recently turned 20 years old, and it’s still just as young and spritely as ever before.

Last December, IMDb finally managed to release an official mobile app for iPhone, making the mobile browsing experience of finding “who was the guy in this episode of CSI: Miami” a little less painful.

When the iPad was released, IMDb made its iOS app universal [iTunes link], taking advantage of the new screen real estate on the iPad. This summer, IMDb for Android was released, completing the trifecta, so to speak.

The mobile apps offer a superior browsing experience while on a mobile device and also make it easy to get information about showtimes for movies or TV shows.


4. Turner Classic Movies – Android, iPhone, BlackBerry App World


When Turner Classic Movies released its iPhone app at the beginning of the year, we were really impressed by the $2.99 app.

In the ensuing months, TCM has managed to release the app for Android Market and BlackBerry App World as well. The app is $2.99 on each platform but offers the same solid experience of schedules, photos, trivia, movie history, photos and more. If you love classic movies, definitely add this one to your collection.


5. Get Glue – iPhone, iPad, Android


We’re big fans of GetGlue, the social sharing and recommendation service. Its mobile apps for iPhone, Android and iPad add to the overall experience by letting you check in to various types of media, including movies.

For movie fans, the great thing about the GetGlue apps is that you can get recommendations from the service based on your likes, see what your friends like and also earn points and stickers toward upcoming movies.

It’s a great way to augment the movie-watching experience.


6. LOVEFiLM UK for iPhone, droids LOVEFiLM for Android


In the United States, we have Netflix. In the UK, LOVEFiLM is the movie rental service of movie rental services.

If you’re looking for a way to manage your LOVEFiLM queue on an iPhone or Android phone, you’re in luck.

The iPhone has an official LOVEFiLM app [iTunes link] that lets you manage your queue, rate titles and watch trailers. The unofficial droids LOVEFiLM isn’t as pretty and it doesn’t let you manage your rentals unless you buy the paid version, but it still does the job.


7. iPhlix for iPhone, iPhlix HD for iPad, NetQ or PhoneFlicks for Android


Netflix’s Watch Instantly service is on practically every consumer electronics device on the market today — including Blu-ray players, TV sets, Apple TV, Roku, Xbox 360, Wii and PlayStation 3. However, the queue management experience is not universally awesome. If you have a Roku, Apple TV or PS3, it’s pretty solid. The other systems make managing your queue and searching and adding movies less easy to do via the TV interface.

Fortunately, there are tons of Netflix queue management mobile apps on the market. I’ve tried most of them for iPhone and my favorite continues to be iPhlix [iTunes link]. At $2.99, this is just the most consistent app, in my experience, and it makes it easy to manage your discs or Instant Queue, while also letting you rate movies, see new releases and more.

The iPad version is $4.99 and really takes advantage of the larger screen size by making it easier to rate movies, view rating and add various films to your queue.

On the Android side, again, there are lots of options. PhoneFlicks (free) is pretty similar to its iOS counterpart and isn’t a bad app for basic management. NetQ is $0.99 for the ad-free version and it also lets you search YouTube for a movie trailer, which is a nice touch.


8. Redbox for iPhone, RedBoxer for Android


Closing out the DVD management apps is Redbox. Redbox is the uber-cheap kiosk rental service that has turned Hollywood on its head.

The official iPhone app [iTunes link] is free and actually quite awesome. You can see which movies are available in your area and where, and you can reserve a movie and access maps to nearby Redbox locations near you.

RedBoxer for Android is $1.99 but it lets you bookmark movies, locate kiosks on Google Maps and reserve movies from the app.


9. Scene it? Series for iPhone and iPad


The Scene it? series [iTunes link] of apps for iPhone and iPad are really fantastic. The apps feature tons of high-quality movie clips, are available in a variety of different categories and — at $1.99 for iPhone and $4.99 for iPad — are pretty inexpensive.

If you are familiar with the Scene it? board game, you’ll know how this game works. Get a question based on a movie clip and race to give the right answer. On the iPad especially, this is a great party game.


10. RunPee for iPhone and Android


RunPee is an interesting idea for an app. It alerts you when it is “safe” to run the bathroom during a movie. This is convenient for those times you down too much movie theater soda during the 40 minutes of commercials and previews and find yourself needing to use the facilities or play the waiting game.

I’m usually not a fan of leaving the movie theater during a movie, but sometimes the alternative can be equally unpleasant. You could wind up having to use the men’s room after seeing Sex and the City: The Movie (the first one, not the sequel) because the line for the ladies was around the corner. True story.

RunPee is frequently updated and is a free app for both iPhone [iTunes link] and Android. You can get alerts when it’s safe to run and when you need to be back, but be aware, the break descriptions can sometimes spoil elements of the movie, so try not to read too much in advance. Additionally, be a good movie goer and keep the iPhone or Droid time to a minimum so that your seatmates don’t get distracted.


Your Picks


What are some of your favorite apps to enhance the movie watching experience? Let us know in the comments!


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More Movie Resources from Mashable:


- Using Film to Change the World
- 7 Services That Will Suggest Things You Like
- 5 Biggest Movie Trailers of Comic-Con 2010
- Top 10 LEGO Movie Tributes on YouTube
- 10 Best Geek Movies for a Cozy Night In


Reviews: Android, Android Market, App Store, BlackBerry Rocks!, Blu, Flixster, Google Maps, LOVEFiLM, Rotten Tomatoes, SEX, Windows, YouTube, iPhone, imdb

More About: blackberry apps, Film, flixster, getglue, IMDB, ipad apps, iphone apps, List, Lists, lovefilm, Mobile 2.0, mobile apps, Movies, Movies and Tech Series, netflix, redbox, runpee, scene it

For more Mobile coverage:


October 12 2010

10 Memorable Viral Videos of 2010 [Mashable Awards]

Mashable Awards Image

As part of the upcoming Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Best Web Video.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Ah, viral videos — you post them to your Facebook wall, watch them during sad, lonely lunch breaks, spam your friends with them to the point where they no longer take your calls (“One more cat video and it’s over, buddy…”).

This has been quite the year so far when it comes to viral vids — from off-the-wall jams, to adorable children, to grown men weeping over rainbows — and we at Mashable have been here through it all, watching the tiny comedies and tragedies play out on our computer screens.

Below we have collected 10 of the most popular, most bizarre and most astounding vids of the year thus far.

Check out our selections and let us know in the comments: What’s your web video pick for 2010?


1. Double Rainbow


This little vid burst onto the scene back in July, when it won the hearts and minds of rainbow lovers the world over.


2. Insane Clown Posse, “Miracles”


“Magnets, how do they work?” became an instant catchphrase after this bizarre music vid landed on the interwebs.


3. Merton


Chatroulette + Improvised Music – Genitalia = Viral Gold. Thanks for keepin’ it clean, Merton.


4. Ben Folds’s “Ode to Merton”


Due to his striking resemblance to Merton, Ben Folds performed a few odes to the hooded one.


5. PS22 Chorus “LISZTOMANIA,” Phoenix


These Webby-winning kids can sing — and better than Phoenix, no less.


6. OK Go, “This Too Shall Pass”


It’s been a big year for OK Go. They split from their label, won a Webby, and struck out on their own. And still had time to make a bunch of rad videos like our pick above.


7. Old Spice Guy Marriage Proposal


The ad campaign heard ’round the world, the Old Spice Guy’s personalized video responses were a stroke of genius.


8. The Fully Sick Rapper, “Life in Quarantine”


Although Christiaan Van Vuuren is finally out of quarantine, this former TB patient’s rhymes will always be “fully sick.”


9. Auto-Tune the News, “BED INTRUDER SONG!!!”


The Gregory Brothers made it to the Billboard Hot 100 for this jam. And you thought the news was boring.


10. American Idol, “Pants On The Ground”


Everyone loves a good underdog story. Unfortunately, this wasn’t one of those moments.


The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)


In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)
Time: 7:00 – 10:00 pm PT
Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas
Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations
Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Register for Mashable Awards Gala at Cirque du Soleil Zumanity stage (Las Vegas - 2011 International CES convention) [Ticketed Event] in Las Vegas, NV  on Eventbrite

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Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

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Image Courtesy of iStockphoto, timeflight


Reviews: Facebook, Foursquare, Mashable, Twitter, iStockphoto

More About: mashable awards, mashable awards 2010, video, viral, viral video, web video, youtube

For more Web Video coverage:


September 13 2010

5 Indie Films that Couldn’t Be Made Without Social Media

indie film image

Michael Bennett Cohn has a master’s degree in Cinema-Television from the University of Southern California. He also ran the online advertising campaign that launched the first-generation Amazon Kindle.

The ability of memes to travel quickly through social media has created unprecedented possibilities for independent film. Even directors without access to major studio distribution and publicity departments can use social media to appeal directly to their potential audience.

The indie films that find the most success online tend to be personal takes on already-popular stories. As always, social media success results from finding a way to make one’s individual genius resonate with a crowd. Here are five popular indie films that the world may never have seen without social media.


1. Sita Sings The Blues


Nina Paley animated her own version of the ancient Indian legend of Rama on her Titanium G4 Powerbook. When music companies demanded exorbitant fees for the 80-year-old songs that she’d already included, she released the film under the Creative Commons license. Her blog attracted the attention of a public television station in New York, which proceeded to broadcast the film. Before long, fans were holding their own screenings and sending Paley a cut of the take.


2. Browncoats: Redemption


Firefly was a 2002 cult sci-fi/Western hit from Joss Whedon, the creator of Buffy The Vampire Slayer. The new show was canceled after just one season and a spin-off movie. Director Michael Dougherty has harnessed that energy with the promise to set a new story in the Firefly universe and donate all the profits to charity (although most independent films are lucky to break even). Firefly fans call themselves “browncoats,” and they celebrate every post on Dougherty’s production blog. The film premiered at Dragon*Con last weekend.


3. The Hunt For Gollum


Appendices to The Lord of the Rings allude to many stories left untold. Director Chris Bouchard decided to tell one of them, and tie up some loose ends between The Hobbit and The Fellowship Of The Ring. He set off with five thousand dollars, an HD video camera, and not a shred of permission from the Tolkien estate. Fortunately, Tolkien Enterprises eventually gave Bouchard leave to stream the movie online for free (downloads aren’t allowed). The Hunt for Gollum has had over six million views in about a year and a half.


4. Born of Hope


Fellow Tolkien fan Kate Madison submitted her vision of Aragorn’s birth as an entry into a fan film festival. After the project grew bigger than expected and Madison had spent her life savings, she released a trailer for the film online. The trailer, and the related “Don’t Give” fundraising video, were so popular that they brought in another $26,000 in donations; enough to finish the film. The cast and crew of 400 weren’t paid; Madsion motivated them with nothing more than the chance to breathe life into Tolkien’s universe. Born of Hope has been viewed over 1.5 million times in less than three months.


5. Batman: Dead End


It was director Sandy Collora who first showed the world that an independently financed, Internet-distributed film could actually be good enough to see in a theater. Batman fans rallied to it partly because they were tired of the Batman movies coming out of Hollywood.


More Web Video Resources from Mashable:


- 10 Incredibly Inspirational Moments on YouTube [VIDEOS]
- 10 Super Social Media Songs [VIDEOS]
- 10 Best “Worst” Infomercials on YouTube [VIDEOS]
- The 10 Most Innovative Viral Video Ads of 2009
- 5 Best YouTube Sports Moments of 2009

Image courtesy of iStockphoto, dpmike

More About: aragorn, batman dead end, born of hope, browncoats: redemption, dragon*con, Film, firefly, indie, indie films, joss whedon, jrr tolkien, lotr, nina paley, sitra sings the blues, the hunt for gollum, the lord of the rings, trailer

For more Web Video coverage:


April 24 2010

Top 10 LEGO Movie Tributes on YouTube

YouTube is a great place to find some wicked LEGOmation or “brickfilms” with many fans using the colorful little bricks and minifig characters to create tributes to their favorite movies.

Here we’ve drawn up a list of ten great examples of film scenes, trailers and clips recreated in LEGO — although, perhaps controversially, we’ve deliberately left out any Star Wars-themed efforts as these could easily fill up a top ten list in their own right.

So, following up the fantastic LEGO music video roundup we recently brought you, here is the film-themed equivalent, and as always, do let us know what we’ve missed (politely please, we’re people too) in the comments below.


1. LEGO Matrix Trinity Help


If you didn’t think the awesome special effects from the bullet dodge scene in The Matrix would translate well in the medium of stop motion then you need to see this clip which took a staggering 440 hours (18 days!) to create. Time well spent, we say.


2. LEGO Jaws


With the special bonus of a surprise happy ending, here Steven Spielberg’s classic don’t-go-into-the-water horror gets a decidedly blocky makeover.


3. Crocodile Dundee – That’s A Knife


Very possibly the only funny line in Eighties outback flick Crocodile Dundee is immortalized here in LEGO as Mick whips out his Bowie and flashes it at an unsuspecting would-be mugger.


4. Monty Python and the Holy Grail in LEGO


High-kicking knights and dancing skellingtons await you in this professional LEGO-backed clip that reveals Camelot to be a very silly place indeed.


5. The Battle of Wits in LEGO


Vizzini and the Dread Pirate Roberts fight it out over iocane-spiked goblets in this great revamp of the classic scene from The Princess Bride.


6. Shaun of the Dead LEGO Trailer


If you thought the line “Ooooh, he’s got an arm off” from this Brit zombie film could not be more funny (and if so, you’re not alone) then wait ’til you see it delivered by a little LEGO man.


7. LEGO Indiana Jones



With official Indiana Jones minifigs available, the rugged adventurer was ripe for a brick film — and this is a great one. Stick around for the surprise ending that Harrison Ford fans will surely appreciate.


8. Blade Runner – Tears in Rain (in LEGO)


It’s amazing to see how the emotion still comes through in this short clip that swaps Rutger Hauer’s Batty for an animated lump of plastic.


9. Napoleon Dynamite Bike Jump Scene In Lego


Somehow the slightly amateur quality of this LEGOmation (no offense intended to the creator, we sure as heck could not do any better) juxtaposes really well with the slightly amateur Napoleon Dynamite not quite managing that sweet jump.


10. A Little Going Away Present


This perfectly captures the fax-bashing scene from geek fave Office Space. Be sure to mute it, or don’t press play, if you don’t want to hear any swears. Or if you really like fax machines.


BONUS: The Simpsons Intro LEGO Style


Not technically a film, hence the “bonus” clip status, but this brilliant LEGOmation that emulates the opening sequence of the The Simpsons to near perfection was done by a then 13-year-old.



For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook




More YouTube resources from Mashable:

- Top 10 LEGO Music Videos on YouTube
- Top 10 Funny Cat Videos on YouTube
- Top 10 Recut Movie Trailers on YouTube [VIDEOS]
- Top 10 Funny Dog Videos on YouTube

Tags: films, Lego, Movies, videos, viral videos, youtube


April 04 2010

Top 10 Recut Movie Trailers on YouTube [VIDEOS]

The recut trailer has become an art form in its own right, with the trend to mix-up existing trailer or film footage to give the montage new meaning taking off back in 2005 when a competition from the Association of Independent Creative Editors led to The Shining being recut as a family comedy.

We’ve picked ten of the best that add a horror angle to the most light-hearted of films, and show just what’s possible with clever editing, emotive music and of course, voice-over man’s authoritative input. See our selection below and let us know any of your favorites in the comments.


1. Mary Poppins


One of the original recut trailers shows just how powerful the technique is by taking the upbeat, song-filled Mary Poppins and turning it into “Scary Mary,” a bone-chilling horror. A spoonful of sugar, this ain’t.


2. Uncle Buck


If you thought the scariest thing about Uncle Buck was John Candy’s back-firing Mercury Marquis coupe, then this recut will make you see the John Hughes flick with new eyes — new, scared eyes.


3. Amelie


We always knew there was something sinister about Amelie, and this trailer edits the original film beautifully to show a darker side of the French waitress. Though we’re let down slightly by a poor voice-over, it’s nonetheless worth a watch.


4. Sleepless in Seattle


Nora Ephron takes an uncharacteristic stroll on the dark side when a call into a radio advice show looks to have triggered an obsession that will almost certainly end in tragedy for Seattle resident Sam Baldwin and his young son Jonah.


5. Office Space


All hell breaks lose at Initech in this clever recut that turns the geek fave into a chilling thriller. You’ll never look at a red Swingline stapler in quite the same way again.


6. Ferris Bueller’s Day Off


Gone are the fun teenage antics as Edward Rooney becomes a crazed killer in this version of Ferris Bueller, set on Friday 13th.


7. Toy Story


It’s not just Sid’s freakish playthings that will give you willies in this take on Toy Story. Sentient toys pose a threat to children, and in fact all mankind, in this animated horror fest from Pixar. Play nice…


8. Home Alone


Old Man Marley takes center stage as the shovel murderer in another re-imagined John Hughes movie.


9. Groundhog Day


There’s no cute marmot in this version of Groundhog Day, in which Bill Murray’s deja vu takes a decidedly darker turn.


10. The Shining


We’re ending the list with the classic The Shining recut that takes the opposite approach to the videos above, turning a terrifying thriller into a family-friendly romantic comedy. That Jack Torrance sure looks like a swell guy…



For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook




More web video resources from Mashable:

- Top 10 Funny Dog Videos on YouTube
- 10 Amazing Magic Trick Videos on YouTube
- Top 10 Funny Videos on YouTube
- 4 Fun and Crazy Chatroulette Videos - HOW TO: Add Captions To Your YouTube Videos

Tags: Lists, recut trailers, trailers, videos, youtube


December 21 2009

10 Best Geek Movies for a Cozy Night In

popcornChances are you’re going to find yourself with some down-time over the holidays. Sure, you could go for a jog/swim/insert other energetic activity but let’s face it, after all that turkey and egg nog what you’ll really fancy is a semi-snooze on the sofa as you strain to watch some TV over your bloated belly.

Ever at your service, we’ve pulled together a list of what we consider are ten great geek films. We’ve left out anything adapted from a video game (they are almost all universally rubbish anyhow) and anything featuring robots, Vulcans, Jedis, and Keanu Reeves as too obvious to waste space on the list, focusing instead on computer-related flicks.

So, without further preamble, here are 10 great movies to geek out to over the holidays – so grab your popcorn and enjoy.


1. Pirates of Silicon Valley


Tom and Jerry, Popeye and Pluto, Steve and Bill. The duo that changed the computer industry forever are pitched against each other here in a made-for-TV movie following their intertwined early years. Enjoy Woz and be sure to look out for a young Steve Ballmer.


2. The Net


Gibson-gulping, pizza-eating Sandra Bullock wishes she never hit control and shift in this cinematic outing that sees her identity stolen by the evil digital elite as she uncovers a plot as improbable as her casting.


3. Hackers


“Their only crime was curiosity.” Well, that and really bad hair. Offering up a rad baddie that rides a skateboard despite being middle-aged, the prevalence of floppy disks in the film alone will make you nostalgic for the days of dial-up.


4. Wargames


Lovable nerd Matthew Broderick nearly starts World War III in this geek classic that sees his teenage hacker taking on WOPR, NORAD’s supercomputer, in a “game” involving nuclear missiles and the potential annihilation of the planet.


5. MacHeads


“I’ve never knowingly slept with a Windows user.” For some an operating system is a tool, for others it’s a way of life. This documentary follows the latter. Compelling, whether or not you subscribe to the cult of Mac.


6. Sneakers


Geek cinema goes all-star with this hacker slash conspiracy flick that features, among others Robert Redford, River Pheonix and Dan Akroyd as just a few of the stars discovering secrets about a “black box” they think the NSA has hired them to retrieve. Needless to say, all is not as it seems.


7. Antitrust


Tim Robbins takes a thinly-veiled turn as a sinister Gates figure heading up the NURV corporation where idealistic programmer Ryan Phillipe gets hired after college. If you like your geeks glossy and your plots full of holes, then this one’s for you.


8. Electric Dreams


So Eighties it’s almost painful to watch at times, Electric Dreams offers a plethora of gadgets from the decade as well as a self-aware “Pinecone” PC that forms one point of a love triangle. Will the geek get the girl? You’ll have to watch it to find out…


9. The Computer Wore Tennis Shoes


We’re taking you back a ways with this 1969 movie that sees a very young Kurt Russell get an electrifying experience that gives him the brain of a computer, hence the tennis shoes reference of the clumsy title. The tech is sooo dated, it’s a little like a history lesson too.


10. Office Space


We’ve saved the best for last. A cult classic, Office Space’s geek credentials come from the plot line that sees disenfranchised cubicle-dwellers create a virus-like snippet of software to rip off the company for a bunch of money, but the whole show is stolen beautifully by Milton and his attachment to his red stapler.


BONUS: Primer


Impressive for its measly $7,000 budget, this recent cult classic follows a mind-bending story about a group of hackers who accidentally build a time machine. It’s so confusing it’s sure to make you wish you could go back in time yourself and ask Santa for the foresight never to try to understand how the plot of this head scratcher works.

Image courtesy of iStockphoto, DNY59.


Reviews: iStockphoto

Tags: Film, geek, List, Lists, Movies


November 12 2009

Disney Posts Alice in Wonderland Posters on Facebook

aliceposter2-smAs social media becomes more pervasive, it’s becoming a frequently common practice for movie studios to use sites like Facebook and Twitter to connect with plans.

Tim Burton’s 3D epic “Alice in Wonderland” doesn’t hit theaters until March 2010, but Walt Disney Pictures is already utilizing social media to spread the word about it. Disney started a Facebook campaign for the film in July and this week has used the service to show off two new posters from the film (a third is on the way).

In July, Disney created fan pages for three of the characters in the film and offered fans of the most popular character early access to the film’s first teaser. If you’ll recall, that plan was somewhat thwarted when early copies made their way onto the web a day in advance.

The Mad Hatter (played by Johnny Depp in the film) was the most popular fan page, so it’s no surprise that his page has received the most updates. On Monday and Wednesday, Disney posted updates to the Mad Hatter’s page, showing off new poster designs and linking users to even higher quality images on Flickr. You can see both posters here and here.

aliceposters

Studios usually offer up press materials to media publications and movie blogs, who then disseminate that information to the fans. Offering this sort of publicity info directly to the interested public — using social media channels — is a pretty new concept.

For Disney, it might be all about recognizing that the target audience for “Alice in Wonderland” is Internet savvy and connected with social media. Thus, it makes sense to make a direct connection for some of this material and in effect, brand more of the buzz.

What do you think about how movie studios use social media with publicity campaigns?


Reviews: Facebook, Flickr

Tags: Alice in Wonderland, disney, facebook, movie marketing, Movies


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