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December 24 2013

U.S. Mobile Shopping Offsets Drop in Last-Minute Mall Traffic

Need to go to the mall? Baby, it's cold outside

Shoppers unwilling to brave the elements for a final weekend of holiday shopping (although the East Coast didn't exactly have a frigid weekend) took to their phones and tablets to order last-minute knickknacks

PayPal logged a 96% increase in the number of customers shopping on mobile devices from Dec. 21 to 22 compared to the last weekend before Christmas in 2012, according to data from the online payment company. The growth falls in line with the holiday trend of embracing mobile shopping, including a third straight year in which Black Friday weekend mobile shopping has more than doubled from the previous year. Read more...

More about Online Shopping, Paypal, Mobile Shopping, Business, and Mobile

September 16 2013

10% of American Internet Users Shop on Smartphones

Americans lag behind Chinese Internet users when it comes to mobile shopping. Nearly twice as many Chinese Internet users (18%) shop via their mobile phones as Americans (10%).

Statista's chart, below, uses data from RetailMeNot and Ipsos to show the prevalence of online shopping in 10 countries.

In France, for example, just 2% of adult Internet users shop on their mobiles. It's a similar story in Canada and Italy, where just 4% engage in mobile shopping


Do you primarily shop on your smartphone, or do you prefer sitting down at your laptop? Tell us in the comments below. Read more...

More about Business, Ecommerce, Mobile Shopping, Mobile, and Chart Of The Day

August 10 2012

East Coast vs. West Coast Mobile Shoppers: What Makes Them Click?

Mobile advertising is changing the game. While you might put the television on mute when advertisements appear, mobile device owners know mobile ads (especially location-based ones) can save you money and better your shopping experience.

Sense Networks, a company that extracts mobile location data for predictive analytics in advertising, gathered mobile CTR (click through rates) to compare what makes consumers click ads and compared the shopping habits of East Coast and West Coast consumers.

SEE ALSO: Why Mobile Shopping Could Be As Big As Online Shopping

East Coast mobile shoppers were most likely to click on ads for optical and eyewear deals. Consumers on the East Coast also had…
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More About: mobile shopping

July 25 2012

More Shoppers Going Mobile, New York Drives Most iPad Traffic [INFOGRAPHIC]

As more and more consumers are using their mobile devices to get the latest news and stay connected with friends and family, they're also finding even more ways to incorporate mobile productivity into their daily lives.

Take shopping, for instance. If you've ever missed a great sale at a clothing store you love because you just can't find time to get to the brick and mortar store, you understand how incredibly useful and convenient mobile shopping can be.

Stores are eagerly re-designing their mobile sites and apps to become more immersive and visual, while offering customers who want it a social experience as well.

And then there's the convenience. You can hit up that sale while…
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More About: infographic, ipad, mobile shopping

October 13 2011

How the Millennial Generation Uses Mobile [INFOGRAPHIC]

Millennials — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic below.

According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).

Surprisingly, there is one area where older generations are more active on mobile. Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.

How do these findings align with your own mobile behavior?

More About: jiwire, millenial, Mobile, mobile shopping

For more Mobile coverage:

January 13 2011

Surge in Barcode Scanning Lifts CheckPoints to 500,000 Users

CheckPoints, the mobile shopping startup that encourages users to scan product barcodes in exchange for points and rewards, has surpassed 500,000 registered users since its public launch in mid October. At this rate, CheckPoints will hit 1 million members before the end of the first quarter.

The startup has also shared exclusively with Mashable that nearly 50% of all barcode scans — there have been more than 600,000 total scans to date — are taking place in grocery store aisles. In fact, all scanning activity is on the rise and tripled between November and December of last year, says CheckPoints CEO Mark DiPaola.

These figures, according to DiPaola, prove the viability of CheckPoints’s approach to mobile shopping and location-based promotions, and put to rest questions of whether consumers would actually use its iPhone or Android app while shopping. “CheckPoints is changing in-aisle user behavior,” he says.

DiPaola points to an ongoing Frito-Lay test promotion as proof. The big-name snack brand kicked off a CheckPoints promotion a few weeks ago, serving up specialized content to app users that scan Frito-Lay products. CheckPoints drove 10,000 users to pick up and scan Frito-Lay products in less than four days, with no explicit encouragement to users, says DiPaola.

CheckPoints is a self-funded startup based in Los Angeles. It has advertiser and partner relationships with Unilever, Energizer, Seventh Generation, Belkin, Tyson Foods, Frito-Lay, SoyJoy, Kmart and Arby’s, and faces competition from Shopkick. The startup is fielding a lot of inbound interest from investors and is exploring funding options, according to DiPaola.

Reviews: Android, Mashable

More About: checkpoints, mobile shopping, startup

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January 10 2011

Why Mobile Shopping Could Be As Big As Online Shopping

Although few consumers make purchases using their phones, smartphones are playing a critical role in purchasing decisions, according to a study released by ForeSee Results on Monday.

The study, which surveyed 10,000 visitors to top e-retailer sites, found that 11% of them made a purchase using their phones this holiday season, compared to only 2% at the same time last year.

Thirty percent of visitors, however, used their phones to compare product details, look up prices, or find store locations. In 2009, only 11% of consumers surveyed said they used their phones to do this kind of research. Shoppers who were highly satisfied with a retailer’s mobile experience were 30% more likely to buy from that retailer both online and offline.

Mobile’s role in retail today has many parallels to the Internet’s role in retail when online shopping was in its infancy. About three years after Amazon (1995) and eBay (1996) launched, estimated online sales totaled $6.1 billion — only 0.2% of total retail – according to a Gartner Survey quoted in a Time Magazine cover story that ran that year.

As the study suggests is the case with mobile users, many Internet users started making relationships with retailers online long before they purchased from them there. In 2000, a Pew Internet survey found that while 46% of surveyed Internet users had made a purchase online, 73% had used the Internet to research a product. Even so, forecasts in the early years of online shopping estimated as much as a 233% increase over two years.

The future looks similarly bright for mobile shopping. eBay reported that mobile shopping on its app increased 134% this holiday season, and Amazon is bringing in $1 billion annually from mobile sales. A report by ABI Research found that mobile online shopping in the United States rose from $396 million in 2008 to $1.2 billion in 2009. The same survey predicted that mobile would bring in $119 billion by 2015.

That’s not to say that mobile commerce doesn’t face some significant obstacles in becoming mainstream. A 2009 survey put smartphone penetration at about 17% in the United States. That still leaves out a lot of potential customers. But so did Internet access before it became nearly ubiquitous.

“I question if it’ll ever be big,” one man told the Time Magazine article’s authors about online shopping in 1998.

As online retailers brought in more than $1 billion on last Cyber Monday alone, this comment sounds a bit silly today.

While smartphone penetration is still low, smartphone sales are soaring. Might mobile retailers one day have similarly smug feelings toward today’s critics of mobile commerce?

Image courtesy of iStockphoto, Talaj

More About: amazon, ebay, ForeSee Results, mobile commerce, mobile shopping, online retailers, online shopping

For more Mobile coverage:

November 22 2010

New iPhone App Locates Products in Aisles at Stores

aisle411 is today launching its iPhone application for locating products in specific aisles and sections at retails stores. The application works at more than 600 stores in the U.S. and is meant to serve as a faster, more convenient way for shoppers to search and find items at stores.

Application users can type in product search queries or use the voice recognition technology, powered by Nuance, to search at participating stores. For each supported store, aisle411 also includes a comprehensive store map and store info, and UPC barcode scanning to pull up user-generated product reviews.

Generic product searches — double sided tape, for instance — will return search results that specify available types and brands. App users can then glance the section and aisle number for each result, select to map a product for navigational assistance or choose to add it to a shopping list.

Participating stores may also opt to include coupons and offers. The application surfaces Coupons.com offers available at stores, and highlights them in the offers portion of the app.

The service even includes a now ubiquitous checkin feature, so users can check in to stores, share their location with friends via Twitter and Facebook and earn badges and titles for their behaviors — think becoming the “Captain” of a particular store. These features seem a bit tired and unnecessary; if there’s a voice search or barcode scan, then there should be sufficient information for the service to automatically recognize that you’re at a particular venue.

aisle411 currently works at locations such as Schnucks Market drug stores and at Shop’n Save’s grocery chain. Obviously, the application is limited by the fact that its application only works at participating retailers.

The idea certainly has traction, apart from the copycat checkin features. We’ve already seen applications and services tackle location-based rewards and in-store barcode scans (Shopkick and Checkpoints come to mind), but solving the problem of locating products in stores feels fresh and will certainly be useful to lost shoppers.

aisle411 was founded in 2008. The company works with partner retailers to provide the in-store product search and offer experience; more retailers are said to be signing on with the startup on a daily basis. The aisle411 app is currently for iPhone only, but similar applications for Android and BlackBerry will be released in 2011.

Image courtesy of Flickr, Gavin St. Ours

More About: iphone app, Mobile 2.0, mobile shopping, retail, shopping

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November 18 2010

Earn Location-Based Rewards With Shopkick for Android

Location-based rewards platform Shopkick is now available for Android users, allowing them to automatically check in at partner retailers to earn points and rewards.

Android users can download the newly released application from the Android Market and join their iPhone-toting pals in the mobile shopping experience at a growing list of national retailers that now includes Target.

In total, Shopkick rewards are now available at nearly 250,000 U.S. stores. If you recall, the mobile application, when open, automatically detects your presence as you walk in to partner stores to check you in and reward you with points in the form of kickbucks. Application users can also scan in-store product barcodes for additional points and rewards.

Shopkick’s mobile rewards program is proving quite popular with big name retailers and shopping malls. With the release of its Android application, the startup can extend its service to a growing mobile phone user base just in time for the holiday shopping season.

Reviews: Android, Android Market

More About: android, location-based service, MARKETING, mobile shopping, shopkick, startup

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October 29 2010

Mobile Shopping Startup CheckPoints Partners With Kmart

Attention Kmart shoppers, CheckPoints is announcing today a partnership with the retailer, making Kmart a featured location where CheckPoints users can scan product barcodes to accrue points for immediately redeemable rewards.

CheckPoints’ approach to mobile shopping is to offer rewards incentives for shoppers around retailers and brands via in-store product barcode scans. The startup launched roughly one month ago with Tyson Foods, Belkin, Energizer and Seventh Generation signed on as product partners.

At Kmart, CheckPoints users will earn more points for checkins, as well as be provided with an in-app list of featured products that they scan via their iPhone to earn additional points. Kmart is the startup’s first featured location and the partnership is specifically designed to drive attention (read customers) to specific products on store shelves.

While we don’t know the exact terms of the Kmart deal, we do know that CheckPoints charges to feature products and is monetizing its service through these types of brand partnerships.

CheckPoints is directly competitive with the likes of Shopkick, which is also working on location-based rewards but requires retailers to purchase hardware that can automatically detect a customer’s actual presence, check them in and award points accordingly. CheckPoints alternatively verifies a user’s location through product barcode scans and can also serve up branded games to users post scan.

CheckPoints is currently only available on the iPhone [iTunes link], but the startup plans to launch an Android version sometime this fall.

Image courtesy of Flickr, robertstinnett

More About: checkpoints, kmart, MARKETING, mobile shopping

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