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January 15 2014

Facebook to Launch a News Reader and Other News You Need to Know

Welcome to this morning's edition of "First To Know," a series in which we keep you updated on what's happening in the digital world.

The team behind Facebook’s News Feed is gearing up to launch a news reader that looks and feels a lot like Flipboard, according to Re/code.

China Mobile’s chairman says customers have already ordered millions of iPhones ahead of their Jan. 17 release

The New York Times reports that the National Security Agency can access a computer using radio waves, even when it isn’t connected to the Internet. It also installed software on 100,000 computers around the world that allows the U.S. government to spy on the device and open a gateway for possible cyberattacks. Read more...

More about China, Iphone, Apple, Flipboard, and First To Know Series

December 16 2013

10 Startups to Watch in 2014

If you only focus on the multi-billion dollar valuations of young companies like Pinterest, Uber and Snapchat, you might assume 2013 has been a very good year for tech startups. In reality, it has been more of a bittersweet year.

Many early-stage companies struggled to raise a Series A rounds of funding, a phenomenon commonly referred to as the "Series A Crunch," which for some meant to fight for their survival. Meanwhile, several later-stage companies like Fab and Rdio laid off large portions of their staff to rein in costs.

Even so, plenty of promising startups raised funds and launched (or teased) exciting features this year in markets ranging from mobile payments to media. What's more, the success of Twitter's IPO has boosted investor interest in other social startups and may help revive the market for tech IPOs, which suffered after Facebook's troubled public offering in 2012. Read more...

More about Online Shopping, Startups, Features, E Books, and Flipboard

November 11 2013

Flipboard Embraces Ecommerce With Shoppable Magazines

Flipboard is tip-toeing into the ecommerce space with the launch of a new feature on Monday: shoppable catalogs.

In March, Flipboard introduced the option for users to create their own magazines full of articles for others to browse. Nearly eight months and more than 4.5 million user-created magazines later, Flipboard is building on this option by letting brands and individual users curate products in their magazines as well.

Brands, including early Flipboard partners like Banana Republic, Fab and eBay, will be able to create their own shoppable catalogs to promote their products. These catalogs, along with those curated by Flipboard staff, will be featured in a new shopping category on the platform. Users will be able to add items from this magazines in this category as well as from other ecommerce sites into their own magazines. Perhaps more importantly to brands, they will be able to make purchases directly through these Flipboard magazines. Read more...

More about Apps, Online Shopping, Ecommerce, Flipboard, and Business

May 09 2013

Flipboard Releases Big Android Update, Adds 'Financial Times'

Flipboard announced a slew of releases Thursday, including a big update to its app for Android smartphones and tablets, which enables users to create their own magazines for the first time. (That update was released to iOS users in late March. You can read about the key features here.)

The company also unveiled a web-based editor for personal magazine creation at editor.flipboard.com. There, users can add, organize and delete content from their own magazines, and view figures about how their magazines are shared.

The update will no doubt give a further boost to Flipboard's user count. The company announced that it added 3 million registered users two weeks after releasing its last update to iOS users, bringing the total to 53 million users. Read more...

More about Android App, Financial Times, Flipboard, Business, and Media

March 28 2013

Flipboard: 100,000 User-Generated Magazines in First 24 Hours

On Tuesday, Flipboard released version 2.0 of its iOS app, allowing its more than 50 million registered users to create their own magazines for the first time. In the first 24 hours after launch, more than 100,000 magazines were created, Paul Katz, Flipboard's partner of strategy and development, revealed on stage at a Magazine Publisher Association conference in New York Thursday.

The statistic doesn't necessarily mean that users love the magazine-making feature, but it does indicate they're interested in it. Reviews of the new version in the iTunes Store have been generally positive, though some users have complained that it makes the app too "convoluted," or that it takes too many steps to create a magazine: Read more...

More about Media, Flipboard, Business, and Apps Software

August 28 2012

Flipboard Quadruples User Base to 20 Million in 8 Months [INFOGRAPHIC]

Usage of Flipboard has increased drastically over the past year. The company behind the social newsreading app, which is celebrating its second anniversary Tuesday, announced it now has more than 20 million registered users, up from 5 million in December.

Flipboard owes that growth largely to platform and geographic expansion. After nearly a year-and-a-half as an iPad-only application, Flipboard launched on the iPhone in early December, growing from 4 million to 5 million users in a week. In late June, the app arrived on Android smartphones. Flipboard also released a number of international editions with region-specific content, including China, France, Germany, Italy, Korea, the…
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More About: Flipboard

August 14 2012

Can the Flipboard Model Work for Video? Vodio Thinks So

vodio-screenFlipboard is a great concept: Scrape the content from all the feeds you care about -- Facebook, Twitter, RSS and others -- then mix it together and dress it up so it looks great on a tablet or smartphone. There are a few apps trying to apply the same concept for video, including Vodio, which just launched its iPhone app (the iPad version launched in January).

The weakness of the direct Flipboard analogy is that the majority of the content we see or share on various networks isn't video. Vodio gets around this in a couple of ways. First, it organizes content into various channels (Tech, Entertainment, News, etc.) so you can better find what you like, in addition to providing dedicated chan…
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More About: Flipboard, Vodio, apps, iphone

August 01 2012

Is Flipboard About to Lose Access to Twitter?

Twitter is no longer allowing its tweets to appear on LinkedIn -- could Flipboard be next?

The resignation of Flipboard co-founder and CEO Mike McCue from Twitter's board of directors indicates it's a legitimate possibility. A Flipboard spokesperson confirmed to Mashable on Wednesday that McCue has indeed stepped down. McCue has been on Twitter's board since December 2010, about five months after Flipboard first launched on the iPad.

AllThingsD's Kara Swisher reported in May that McCue had approached Twitter CEO Dick Costolo and co-founder Jack Dorsey about stepping down. The reason? "McCue’s growing feeling that the companies are on a product collision course" -- meaning, she sugges…
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More About: Flipboard, Mike McCue, Twitter

December 14 2011

Flipboard Has 5 Million Users, iPhone App Gets Million Downloads in First Week

Flipboard’s social reader app for iPhone and iPod Touch devices has been downloaded more than one million times in its first week, bringing the total number of Flipboard users up to 5 million.

Engagement with the app has also tripled: Users are set to flip two billion pages this month, up from the iPad’s monthly average of 650 million.

The iPhone app, which displays feeds from both formal news sources and social networks in a magazine-like format, has received widely positive reviews from the press and App Store reviewers alike.

That’s largely because Flipboard’s development team thoroughly reengineered the app to serve the unique habits of newsreaders on the iPhone. Users get to access all of their newsfeeds in quick bursts without sacrificing what Flipboard CEO Mike McCue describes as “the notion of bringing beauty to these posts.”

The app shows stories in a single stack of headlines and thumbnails, which users can move through not by swiping right to left, but from top to bottom. As they scroll, users can also mark interesting-looking items for later reading — handy for quickly gathering must-read material.

One of the more welcome new features is Cover Stories, which pulls up stories that Flipboard’s algorithms determine are most relevant to you and the people you care most about. The feature, which is coming soon to the iPad, improves the more you use it — much like rival app Zite.

Android users are anxiously awaiting the arrival of Flipboard, but the company doesn’t have plans to release a version for the system anytime soon. It took nine months just to build the iPhone edition.

More About: Flipboard, iphone app

October 19 2011

Flipboard’s Mike McCue Says You Must Ignore Data to Create Soul

Flipboard founder Mike McCue believes sometimes you need to ignore the data if you want to create a revolutionary product with a soul.

“When is it important to ignore the data?” McCue asked the audience at the Web 2.0 Summit in San Francisco. His answer was simple: You need to throw out the data when you need to build something truly new. Not just a new iteration, but a whole new class of product.

McCue pointed to the 1957 Jaguar XKSS (pictured above), a sleek and beautiful designed by artists rather than data crunchers. He compared it to Honda Insight, which is one of the most aerodynamic cars on the market, but, McCue said, doesn’t evoke emotion or have soul.

“The soul of this car was designed out by the data,” McCue argues.

McCue said that these design principles are the foundation of Flipboard. The iPad app features full-screen articles and vibrant photos to evoke emotion out of the audience, regardless of the data. It’s the same principle magazines’ graphic design applies to draw readers into their pages.

“It’s important sometimes to look at the data and use it to enhance what we have,” McCue said. “But when you want to have a breakthrough product … you’ve got to be willing to back away from the data.”

Image courtesy of Flickr, Gregory Moine

More About: Flipboard, Mike McCue, Web 2.0 Summit

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September 16 2011

Google Propeller Social News Sharing App to Compete Against Flipboard [REPORT]

Google is creating a social news sharing app for iPad and Android that will compete directly with Flipboard, named 2010 iPad App of the Year by Apple.

The first word of Google’s rumored app that turns social media and news content into magazine-like articles was from Robert Scoble, commenting late Wednesday night on Google+ about what he’s heard from “someone working with Google” about the news-sharing reader:

“Google is working on a Flipboard competitor for both Android and iPad. My source says that the versions he’s seen so far are mind-blowing good.”

All Things D‘s Kara Swisher adds fuel to that fire, saying that her sources have told her the new iPad and Android app is called Propeller, which she calls a “souped-up version of similar reading apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite and Pulse.”

Given Google’s search prowess and ability to categorize and search various content as well as posts within Google+, Propeller could be the news-reading app of the year.

Let us know in the comments what you think Google Propeller will be like.

More About: Flipboard, Google, Google Propeller, propeller

July 12 2011

Ashton Kutcher To Edit Online-Only Bonus Issue of Details Magazine [REPORT]

In addition to acting, investing in various apps and heading up a philanthropic foundation, Ashton Kutcher is also reportedly getting into magazine publishing. The actor will be gracing the cover of the September issue of Details magazine, as well as creating an online-only bonus edition.

Industry sources inform us that the magazine’s September issue will include an online-only companion that can be accessed via Facebook and Flipboard (which Kutcher invested in). The issue is free, and will include content curated by Ashton Kutcher — apps, entertainment, styling products and so on.

Although the social issue seems an intriguing idea, Details has yet to launch a magazine iPad app, which seems a more natural venue for such an edition. The first iPad issue is slated to be released this fall.

More About: ashton kutcher, details, facebook, Flipboard, magazines

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June 30 2011

Flipboard Upgrade Brings Streamlined Navigation & LinkedIn Integration

Flipboard has released version 1.5 of its social newsreading app for the iPad, offering users an improved navigation system and content from new partners The Economist and LinkedIn.

The ability to navigate an increasing number of finely defined feeds, both RSS and social, is transforming the app into more of a magazine-style browser than a simple newsreading app.

This is largely because you can now explore an unlimited number of feeds (previously, the limit was 21) and conduct cross-network searches on a given subject without having to save the content to your main Flipboard feed. You will no longer have to “set up” your Flipboard in what CEO Mike McCue admits was “kind of an elaborate process” — now you can explore, save and share as you go.

You can pull up The Economist‘s feed, for instance, click on a tweet from The Economist mentioning that article to explore the publication’s Twitter profile, and then navigate to yet another article or an external link from its Twitter feed:

The browser-like experience is also enabled by a change in Flipboard’s storage structure. Previously, feeds were preloaded onto the iPad. Now, they’re loaded onto an external server that renders content at a much faster rate. You will still need to save feeds to your favorites to read them offline, however.

McCue says he wanted to achieve three goals in the redesign:

  1. Let people to access a lot more content much more quickly. You can now quickly navigate across a limitless number of feeds, profiles and conversations even if you don’t subscribe to them.
  2. Allow users to better navigate the content Flipboard has, particularly partner content. A new Content Guide is available at the top of every screen. It allows you to access favorites, search, social networks, content categories and highlighted sources. You can also create and save searches to pull in information about a subject from multiple social networks. Even better, individual articles can now be viewed full-screen with a single tap and, instead of closing and opening another article upon completion, you can simply swipe to access the next one.

  3. Integrate LinkedIn. All of LinkedIn’s verticals, including its newsfeeds for 30 individual industries, have been seamlessly integrated into Flipboard’s navigation. In fact, we find it much easier to access LinkedIn’s various newsfeeds on Flipboard than we do on LinkedIn.com.

We also have to applaud Flipboard’s improved sharing features (pictured below) and a new “Popular on Flipboard” ribbon that highlights content others are reading.

Already the best among newsreading apps, it just keeps getting better.

More About: Flipboard, ipad, linkedin, media, The Economist

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May 20 2011

Do-It-Yourself: Flipboard Adds Mags for Hacking & Crafting

Attention do-it-yourselfers: Flipboard, in its continued mission to weave premium content into its social magazine for iPad, has added a perfectly optimized version of MAKE Magazine to its digital magazine rack.

The update comes just one day before the start of Maker Faire in the Bay Area. Maker Faire, created by MAKE Magazine, is a celebration of arts, crafts, engineering, and DIY projects; and Flipboard users will now be able to follow the festival via their iPads.

In addition to MAKE, Flipboard users who fire up the application and click on the “Featured” tab will discover a handful of titles tailored toward their inventing, crafting, hacking, making, breaking, painting, molding and building interests.

Included in the DIY line-up are Craft, Instructables, Hack a Day and ReadyMade.

The content is an interesting departure from the more newsy fare Flipboard has been known to feature and highlights the diversity and potential of the application.

Check it out and let us know what you think in the comments.

More About: diy, Flipboard, ipad app, make magazine, maker faire

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May 18 2011

13 Alternative Ways to Consume Your News

How we consume the news has changed dramatically over the years.

With the rise of social and information networks like Twitter and Facebook, we now have access to our own crowdsourced news wires. Add to that an army of applications reinterpreting the magazine and newspaper for mobile and tablet forms, and what we have is a news media renaissance that puts the reader’s interests above all else.

Should you prefer to discover news through social connections, you can turn to Flipboard, Smartr or XYDO. If you want to consume news from just the publishers you trust, then you’ll likely develop an affinity for Pulse or FLUD. But if you’d rather your application tell you what to read, Zite may be right for you.

And, we’re just getting started. What follows is a collection of 13 different apps and services that provide you with alternative ways to consume news.

1. Flipboard

The original social media magazine for iPad, Flipboard initially wowed tablet users with a touch-based interface for browsing status updates as news stories.

Flipboard has since gone on to raise an additional $50 million in funding at a $200 million valuation, sign content partnerships with major media organizations, and be named Apple's iPad application of the year for 2010.

Flipboard continues to push the envelop with even more content partners, Instagram integration, faster loading content and an ever-improving user interface.

2. Zite

iPad magazine Zite is a free application that tailors stories to your needs and gets smarter with continual usage.

Like Flipboard, Zite can pull stories from your Twitter or Google Reader accounts. It also lets you select topics of interest to add to your magazine. The app's claim to fame, however, is its ability to learn from your reading habits and serve up stories that are meaningful to you.

For some, Zite will be a welcome, more intelligent application for discovering news. For others, the application's simple interface -- especially when compared against Flipboard -- will deter users from ever having the meaningful experience its makers intended.

3. News.me

News.me is the social news reading application for iPad developed by Betaworks and The New York Times Company. It's similar in purpose and style to Flipboard and Zite, but has the support of more than 20 major media organizations.

News.me's uniqueness is drawn from its ability to help you discover what the people you follow on Twitter are seeing in their streams, so long as they're also using News.me. The application is touch-based and allows you to "stretch" a story to peek at its contents.

The iPad application comes with a considerable price tag -- $0.99 per week or $34.99 per year, after an initial free week. By comparison, Flipboard and Zite are entirely free.

4. Smartr

Smartr is an iPhone, iPad, Android and web app for news junkies. It strips out spam from social streams to make a personalized newspaper out of your friends' Twitter and Facebook updates.

Smartr, which comes from startup Factyle, is essentially a news-only Facebook and Twitter client. It uses natural language processing to pluck out relevant status updates. It then optimizes the text, images and video in the updates for consumption on iPhone, iPad, Android or the web.

5. LinkedIn Today

LinkedIn Today is the professional social network's take on a social newspaper for business readers. The 2-month-old web and mobile product aggregates and delivers news personalized to you.

LinkedIn Today features stories that people are sharing on LinkedIn and Twitter. You can add to the personalization of the paper by selecting to follow industries and news sources.

6. Pulse

Pulse is an iPhone, iPad and Android social news application from Alphonso Labs. What first started as a college project at Stanford is now a sophisticated application for consuming content from publishers, RSS feeds and social media services such as Facebook and Twitter.

Pulse recently prettied up its mobile apps by including another six popular social media sites. The app now grabs Reddit, Digg, Vimeo, YouTube, Picplz and Flickr content via APIs, so you can watch videos, pan through photos and discover trending news items.


FLUD is a free personalized news reader for iPhone and iPad that directly competes with Pulse.

The startup defines itself as a social news ecosystem. It's yet to fully grow into that definition, but it does offer an elegant experience for consuming news from your preferred RSS sources, as organized into categories.

FLUD is working to firm up content partnerships with publishers and will use its new funding to finance development of Android and desktop applications.

8. Utopic

Utopic surfaces the trending links, videos, music, photos, events and movies as shared by your social connections on YouTube, Facebook and Twitter.

The type of content you see in Utopic is elastic in nature. The app factors in your activity, the content your friends and friends of friends are sharing, and global trends across all users.

Since we last checked in with Utopic just two months ago, the startup has made a slew of improvements. You can now choose from 10 categories including sports, politics, travel and technology. Categories enable you to filter social news items and help you discover more Utopic-suggested content.

Utopic's user interface is also much-enhanced and now functions nicely on tablets and mobile devices, albeit in the browser and not in a native app experience.

9. Instapaper

Instapaper, a service for saving articles to read later, offers Kindle, iPad, iPhone and web users a way to consume news on their own time.

The 3-year-old tool has matured beyond its humble bookmarklet beginnings to become integrated into many of the web's most popular apps and services. Now, wherever you consume your online news, you're likely to find a "Read Later" button for saving stories to Instapaper, making it an indispensable news reader thanks to its more than one million members.

10. Read It Later (Digest)

Much like Instapaper, Read It Later is a tool for saving articles and web pages to read later on the web or via mobile application.

Digest (pictured), a $4.99 iPad in-app upgrade, restructures and sorts your reading list by topic in a view that resembles the magazine style pioneered by Flipboard.

11. PostPost

PostPost is a Facebook newspaper that presents items from your Facebook newsfeed in a more manageable fashion.

PostPost's web app pulls in news, links, videos and photos from Facebook. You can view all types of content together or navigate to a specific section -- think pictures or videos -- of your personalized paper.

The service's Facebook integration allows for Facebook "Liking," sharing and commenting as well.

12. XYDO

XYDO is a social network for news that's intended to be like Digg or Reddit, but for a younger generation.

XYDO's web app organizes and personalizes online news by tapping into your social graph and interests. It also collects news from tens of thousands of online sources and matches articles to what other users are sharing on Facebook and Twitter.

The end result is a list of news ranked by popularity, as determined by social shares and on-site up votes. You can choose to filter stories by community (topic) and connections.

13. StumbleUpon

StumbleUpon is an oldie but a goodie. It allows for the serendipitous discovery of news, photos, videos and websites via web, mobile or tablet.

Launched in 2001, StumbleUpon was acquired by eBay in 2007 and then purchased back by its original investors in 2009. Now a startup once again, StumbleUpon is showing that it can iterate quickly and compete with newer innovations and trendier startups in the social information discovery space. Plus, its mobile apps, released last year, are helping it to grow substantially -- it's now serving up 1 billion stumbles and counting per month.

For more lists, how-tos and other resources on this topic, check out Mashable Explore!

Image courtesy of iStockphoto, urbancow

More About: Flipboard, FLUD, Instapaper, linkedin today, media, News, news.me, postpost, pulse, Read It Later, Smartr, stumbleupon, utopic, xydo, zite

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May 17 2011

April 21 2011

Hands-On With Flipboard & Zite Competitor News.me [PICS]

News.me, the much-anticipated social news reading application for the iPad, arrived in the App Store Thursday.

There’s two big differences between News.me and existing competitors Flipboard and Zite: 1) It’s designed to help users discover what the people they’re following on Twitter are seeing in their own Twitter streams, rather than just what they’re sharing — a feature that, notably, only works if the users are also News.me users — and 2) It’s not free.

The app was developed at Betaworks, which also developed bit.ly, from a prototype developed by the New York Times Company (more on that here). Stories are ranked by relevance using bit.ly data.

The News.me app has some nice features. Users can use their fingers to expand the preview of a story before deciding to click through. They can also easily share content via email, Twitter and Facebook, and save content for later reading on Instapaper or News.me’s own built-in equivalent. Those who don’t have an iPad can use the service to get a daily email digest of news making the rounds on their Twitter feeds.

And that’s about it. It’s not noticeably better than Flipboard (actually, it offers a lot less in terms of features), and it doesn’t appear to be as intelligent as Zite. Also, it costs $0.99 per week, or $34.99 per year, after an initial free week; both Flipboard and Zite are free indefinitely.

News.me’s only clear advantage is its publisher backing; more than 20 major media outlets, including The New York Times, The Boston Globe and Forbes have thrown their weight behind News.me. (Mashable is also one of the launch partners.) These partners will receive a fixed fee for each page view they attract; how much each page view is worth has not been disclosed.

More About: App, betaworks, bit.ly, Flipboard, media, new york times company, news.me, zite

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April 14 2011

Flipboard Nabs $50 Million in Funding, Bringing Valuation to $200 Million

Flipboard has confirmed a $50 million round in recent funding, bringing the company’s valuation to $200 million.

The funding was originally reported in All Things D, based on an interview with CEO Mike McCue. “We’re obviously thrilled, because we think it confirms our focus that people want a beautifully designed way to interact with content and to share it,” McCue says in the article. “And there is a lot more to come–on a scale of one to 10, we’re just at a two or three.”

Flipboard spokeswoman Marci McCue confirmed the report, adding that Insight Venture Partners is the lead investor. Others include Kleiner Perkins Caufield & Byers, Index Ventures and “most of the individuals who originally invested, as well as Comcast.” The report lists other investors, including Twitter co-founder Jack Dorsey and actor Ashton Kutcher.

Flipboard introduced its iPad app last summer, calling it “the world’s first social magazine.” The app, which may also be available for the iPhone this summer, presents curated content from a user’s Facebook and Twitter feeds in a magazine-style format on iPad devices.

More About: ashton kutcher, Flipboard, Insight Venture Partners, ipad, Kleiner Perkins

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Flipboard Gives Oprah Content the Star Treatment

Oprah has come to Flipboard. Starting Thursday, the Oprah Winfrey Network and Oprah.com will claim an official “Oprah” section on Flipboard, the iPad-based magazine app.

The Oprah content will be featured prominently on Flipboard’s front page, along with the reader’s recommended content from Facebook and Twitter. The Oprah section, which is based on her Twitter feed, will not only draw content from print sources like O, The Oprah Magazine and OWN, but also from her syndicated program, The Oprah Winfrey Show, in the form of videos counting down her farewell during this final season. For those who don’t want Oprah content, though, the channel will be easy to discard — just hit the X on the app in edit mode.

Launched last summer, Flipboard calls itself “the world’s first social magazine” and presents curated content from a user’s Facebook and Twitter feeds in a magazine-style format on iPad devices. Apple dubbed Flipboard the “iPad app of the year” and several publishers have realized its potential, including Sports Illustrated, which launched a Swimsuit Edition feed to the app last December.

Flipboard rep Marci McCue says the company added the Oprah content because “her audience is important for the iPad.” Flipboard has no immediate plans to give any other media property the same kind of treatment. Meanwhile, Flipboard is planning to release an iPhone app this summer, McCue says.

More About: Flipboard, ipad, iPad 2, magazines, oprah

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April 13 2011

In Crowded News Reader Market, FLUD Steps Up Its Game

In the race to become the most recognized personalized news reader, Flipboard and Pulse have pulled ahead of the competition. FLUD, a lesser known news reader for iPhone and iPad, has fallen off the pace. It now hopes to catch up with $1 million in fresh funding.

FLUD, a part-time app maker, is growing into a full-fledged startup thanks to the seed round investment led by Detroit Venture Partners, the firm of Cleveland Cavaliers majority owner Dan Gilbert.

“The most important thing we need to do is hire,” says San Diego-based CEO Bobby Ghoshal. “The biggest issue we’ve had so far is how fast we can deploy the product.”

Ghoshal admits to being outpaced by the competition thus far. FLUD is approaching 1 million users, while its most direct competitor Pulse has surpassed 3 million users, Ghoshal notes.

But with money in the bank, FLUD is intent on firming up content partnerships with publishers and releasing new applications to reach new audiences. An Android app and desktop version are said to be just a few weeks out.

“We’re not building a magazine app,” insists Ghoshal, who believes that the news reader landscape is in flux. “We’re an RSS reader right now, but we’re moving away from that. … The playing field will change quickly.”

FLUD defines itself as a social news ecosystem, and sees a future in creating a “hyper-relevant” news reading experience. If you like certain types of news, Zite will show you more of those kinds of stories, but FLUD can do better than that, Ghoshal says.

How will FLUD deliver on the promise of hyper-relevance? Ghoshal is tight-lipped on the details. The answer may have something to do with the pending release of the FLUD API, which Ghoshal describes in  ambiguous terms. “The API will give FLUD a disruptive revenue stream,” he says, in one of his more tangible descriptions.

Until that API materializes, FLUD will need to do some speed racing to catch the competition.

More About: Flipboard, FLUD, news reader, pulse, zite

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