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December 16 2013

Facebook Adds 'Donate Now' Button for Non-Profits
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Facebook added a new donation feature on Monday that allows users to contribute cash to non-profits directly through the platform.

Facebook partnered with 18 different non-profits during the initial rollout of the feature, including the Boys & Girls Club of America, Livestrong Foundation and the World Wildlife Fund

Users can donate using an embedded "Donate Now" button on each partnering non-profit's Brand Page. The button allows users to donate in preset amounts of $10, $25, $100 or $250, using a credit card, debit card or PayPal

The donate button on the Water.org Facebook page.

If a user comes across a non-profit's post in his News Feed, he can donate using the same button embedded on the post. This button also gives donors the option to manually enter a preferred donation amount so they are not restricted to the preset amounts listed above Read more...

More about Facebook, Red Cross, Livestrong, Donate, and Non Profits

November 12 2013

iTunes Accepts Donations for Typhoon Haiyan Relief
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The iTunes store now lets customers donate $5 to $200 to victims of Typhoon Haiyan via the American Red Cross. The storm smashed into the Philippines over the weekend of Nov. 9, leaving at least 1,774 dead, 2,487 injured and 660,000 displaced, according to CNN

All contributions will be sent to the American Red Cross to "provide shelter, food, emotional support and other assistance to victims," the donation page reads, and iTunes won't share user information with the relief agency. The site also notes that, if the amount donated exceeds what is needed to assist people affected by the typhoon, the Red Cross will use the money to help victims of other disasters. Read more...

More about Itunes, Relief, Donate, Music, and Mobile

March 13 2011

Apple & Microsoft Take Different Approaches to Japan Relief


If you were trying to solicit donations for earthquake victims in Japan, what approach would you take? Take a look at how technology rivals Microsoft and Apple decided to handle this delicate situation.

First up, Microsoft. The company tweeted a plea on its Bing search engine Twitter account, offering to donate up to $100,000 for earthquake victims, but under one condition: that users would retweet the message, which would result in Microsoft increasing its donations by one dollar per retweet:

It’s straightforward enough, and sounds a lot like an offer we told you about yesterday from the nonprofit Explore.org, offering to contribute $1 for each Facebook “Like” of its “Dog Bless You” Facebook fundraising page received. That seemed to go smoothly yesterday, where we heard a few complaints but overall the reaction was positive.

Microsoft’s idea was not so well-received. Shortly after the company initiated its fundraiser, a backlash began, where some called the scheme a crass marketing attempt, and comedian Michael Ian Black told his 1.6 million Twitter followers in no uncertain terms that Microsoft should “stop using tragedy as a f***ing marketing opportunity.” The company soon withdrew the deal, offering instead to simply donate the $100K:

Next up, Apple. Instead of offering to contribute anything to the earthquake victims, Apple set up a special place(iTunes link) in its iTunes store, promising to deliver 100% of any donations to the Red Cross to benefit Japan. Apple’s iTunes donation page makes it as easy to help earthquake victims as it is to buy iTunes music, where as you can see, the suggested donations are in amounts of $5, $10, $25, $50, $100 and $200:

So that’s Apple’s technique — not to actually donate money, but to encourage everyone else to stop by the iTunes Store (and perhaps buy something else while they’re there), and help the poor souls laid low by the tragic quake and its ominous nuclear aftermath. Of course, Apple is donating something with this deal, because it’s not free to move boatloads of cash from one place to another.

What do you think of this, commenters? Should multibillion dollar corporations simply donate to these causes, should they try to get us involved, or should they just facilitate our donations? Are these crass attempts at capitalizing on horrific tragedy? Do nonprofits get a pass, as long as it doesn’t look like they’re self-promoting too much? Where do you draw the line?

More About: apple, charity, Contribute, donate, Earthquake, japan, microsoft, Victims

For more Social Good coverage:


January 13 2010

Haiti Earthquake Relief: 9 Ways to Help Now

Want to help the people of Haiti who lost homes, friends and family members in the 7.0-magnitude earthquake yesterday? Well, there are several places online where you can easily and quickly donate without even leaving your desk.

Be careful, though. Some callous people have set up fake charities soliciting donations that won’t really help anyone. The U.S. Better Business Bureau runs a site where U.S. donors can verify that a nonprofit is legit before donating.


Donate on the Web


You have a lot of options on the web; here’s our list of trusted organizations. All of them will accept credit card donations through online forms.

The American Jewish World Service has set up the Haiti Earthquake Relief Fund to respond to the crisis by supporting a network of organizations it works with.

AmeriCares has pledged $5 million to Haitian quake relief, and is soliciting donations to a general emergency disaster relief fund to help it accomplish that.

CARE is sending relief workers into the city of Port-au-Prince and needs funds to support its efforts. Suggested donations range from $50 to $1,000, but you can name your own amount if you prefer.

Catholic Relief Services has an office in Haiti, and luckily it’s still standing even though one of its neighbors collapsed. The organization is accepting donations of any amount.

Direct Relief International has committed up to $1 million in aid through two on-the-ground partners, and is sending containers of medical material aid.

Oxfam has 200 people on the ground to deal with the crisis, and began its efforts by trying to get clean water to victims of the quake. One of its staffers recorded a podcast describing the situation. You can donate on the American or UK site, depending on where you’re located.

Yele Haiti is sponsored by prominent Haitian-born musician Wyclef Jean. You can donate through its website or via text message as described in the next segment.


Donate With a Text Message


Musician Wyclef Jean has used Twitter to rally web users to contribute to his grassroots Yele Haiti earthquake fund. He’s urged his followers to text “Yele” to the number 501501. If you send the text, the organization will receive $5. The amount will be added to your next cell phone bill. Consider retweeting Wyclef’s updates and get some of your Twitter followers to donate, too.

There’s another texting option spreading through Twitter. You can text 90999 to donate $10 via the Red Cross. Thanks to ABC News for pointing these out.

Do you have any other ideas about how to help the people of Haiti? Let us and your fellow readers know in the comments.

[img credit: @CarelPedre and @MarvinAdy]

Tags: charity, donate, Earthquake, haiti, oxfam, relief, wyclef jean


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