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January 12 2014

Apple Commercial Uses Poetry to Profile the iPad as a Creative Tool
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Running second only to the iPhone in terms of sales of Apple products, the iPad continues to dominate the tablet space, further fueled by the late 2013 release of the iPad Air and the iPad mini

Now, in what appears to be a follow-up to the artistic marketing approach given to the iPad back in October, Apple has released a new iPad commercial spot that relies heavily on poetry set to inspiring imagery

The video opens to a montage of moments showing people using the iPad to shoot video in remote locales, photograph live music events, analyze data in various business and strategic situations and even control robots Read more...

More about Marketing, Apple, Commercials, Ipad, and Tech

August 23 2013

Why Is This Samsung Ad So Terrible?
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A new Samsung ad featuring "the world's worst actors" is making the rounds on Reddit, where it's gleefully mocked and derided for its robotic, stereotyped acting and cringeworthy script.

The video, which has been removed from YouTube but is still available through mirrored version, advertises the South Korean company's 840 EVO solid-state hard drive. It features three absurdly stereotypical characters — the airhead housewife, the nerdy Asian gamer and the ambitious corporate type — all exalting, rather unconvincingly, the virtues of this product.

More about Reddit, Online Advertising, Samsung, Commercials, and Business

July 05 2013

The Ultimate Compilation of Wacky Japanese Commercials
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Excuse the slight exaggeration, but everything cool comes from Japan. That's hardly a hyperbole — it's just true. Sushi. Hello Kitty. Karaoke. And now, this video

This compilation of bizarre Japanese commercials is going viral, and it's easy to see why. A commercial for breakfast cereal features disembodied heads on a playground, while an ad for bug spray stars dancers who make Prancerise look totally normal by comparison

If only American ads were this entertaining. (Just a heads up: the thumbnail may be racy, but the rest of the video is safe for work.) Read more...

More about Video, Youtube, Ads, Japan, and Commercials

June 18 2013

Top 10 Tear-Jerker Commercials of All Time
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It’s happened to all of us. You’re planted in front of the television, laughing through another Seinfeld rerun, when the channel cuts to Sarah McLachlan’s ASPCA commercial and things get ... rough

You and your friends, chatty and giggling just a moment ago, quiet down and stare at the floor, trying to hide the tears welling up in your eyes. After the longest two minutes of your life, the ad ends and you breathe a sigh of relief. That is, until the latest Google Chrome commercial comes on.

There’s something strangely satisfying about watching a commercial that makes you feel something (other than the urge for your TV show to come back on). Check out our top 10 list of the saddest TV spots ever to hit the airwaves. Pro tip: Consider grabbing a tissue before scrolling down. Read more...

More about Advertising, Viral Videos, Ads, Television, and Commercials

June 12 2013

Dads, Feel Your Babies Kicking With Huggies Pregnancy Belt
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We may have just found the perfect Father's Day gift for dads-to-be in Buenos Aires: a "pregnancy belt" that lets expectant fathers feel their babies kicking in real time (sans baby bump).

The belt, developed by Huggies Argentina, looks like a typical fake pregnancy belly — but it replicates a baby's kicks "from mom's belly to dad's belly," according to the video above. The belt is synched with an accompanying belt worn by the mother.

It's a heartwarming video, with many of the dads-to-be in the ad getting teary-eyed. As one YouTube commenter joked, "Does the belt also sit on the dad-to-be's bladder so that he has to pee every five seconds?" Read more...

More about Viral Videos, Ads, Commercials, Huggies, and Watercooler

May 31 2013

Beautiful Women Eat for Free at Fast Food Restaurant
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They say there's no such thing as a free meal but, if you're beautiful, you can eat for free at this Brazilian chain of fast food restaurants

It may sound like an offensive concept at first, but it's actually quite the opposite. The restaurant Spoleto told every female customer she didn't have to pay for her meal as long as she could affirmatively answer the question, "Are you beautiful?"

The customers were handed mirrors by cashiers who hoped every woman would admit to her beauty — serving as a self-esteem booster for the day. The gimmick was the restaurant's way of celebrating International Women's Day on March 8, but the ad that accompanied it was only recently posted to YouTube. Read more...

More about Advertising, Restaurants, Women, Commercials, and Watercooler

May 09 2013

Newly Surfaced Windows 8 Commercials Are Totally Bizarre
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A series of ultra-quirky Windows 8 commercials that have never seen the light of day popped up on YouTube this week, and we guarantee you'll be left wondering what in the world just unfolded before your eyes.

The videos were created to promote Microsoft's Windows 8 operating system, which launched in October 2012 worldwide. The multi-video ad campaign called "Training Camp" features a watermelon slashing to promote its touch-sensitive capabilities and a showdown of two men playing the piano while engaged in a heated game of ping pong (to emphasize its "work and play" philosophy).

Read more...

More about Advertising, Microsoft, Marketing, Commercials, and Windows 8

January 23 2012

The Most-Shared 2012 Super Bowl Ad Teasers So Far [VIDEOS]


With the Super Bowl less than two weeks away, advertisers are following one of two plays: Remain completely mum about what they’re going to do, or attempt to maximize that $3.5 million ad spend with teaser videos on YouTube.

Actually, there’s a third option as well: Run a contest with consumer-generated ads and them put those on YouTube. Usually, Doritos (or a PepsiCo sibling) is the only brand to go the crowdsourced route, but this year Chevrolet is running a similar contest.

While we haven’t heard from a few Super Bowl advertisers — including Honda, Best Buy and Coca-Cola — there are at least 20 teasers out there, only a fraction of which are getting serious traffic at this point. That will no doubt change now that the two teams have been chosen and the general media will start focusing on the game.

As the list below illustrates, there will be lots of familiar creative motifs this time around: Doritos ads will feature grown men acting like animals to the strains of (licensing fee-free) Italian opera, while Go Daddy will continue to tease the T&A. Perhaps the most ambitious advertiser this time around is Bridgestone, which is trying to weave a narrative about a mysterious announcement during the game.

Which teaser is your favorite so far? Let us know in the comments — and tell us about any ads that we or our partner, Unruly, have missed.


1. "The Bark Side" (Volkswagen)


Not surprisingly, the sequel to the most-shared ad of last year's Super Bowl and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars's "The Imperial March." So does that mean there will be dogs in this year's ad? More Star Wars? We'll know soon enough.

Click here to view this gallery.

More About: Advertising, commercials, Marketing, Super Bowl ads, super bowl commercials, YouTube


April 21 2011

February 07 2011

Social Media: The Final Piece of the Super Bowl Advertising Puzzle


Patrick Kerley is the senior digital strategist at Levick Strategic Communications. He is also a contributing author to Bulletproof Blog™ and can be found on Twitter @pjkerley.

From Mean Joe Greene’s Coca-Cola spot, to the “Bud Bowl,” to last night’s cameos by Kenny G, Joan Rivers, and Eminem, advertising has long been as big a part of Super Bowl Sunday as the game itself. Most years, we’re treated to ads that one-up what we’ve previously seen and contribute just as much to the Monday morning water cooler conversation as any big play or touchdown celebration.

This year, however, the major evolution didn’t come in the form of ever-racier attention grabbers or production values that would make James Cameron nod with approval. It came in the form of social media tie-ins that advertisers designed to keep consumers engaged long after the Super Bowl hangover fades.


The Highlight Reel


Super Bowl XLV marked not only an end to the NFL season, but also the conclusion of weeks-long advertising efforts aimed at boosting consumers’ online engagement with the brands they are partial to. The budgets and levels of sophistication employed in these campaigns ranged widely, but all had the same goal: to transform singular media impressions into the longer-term customer relationships that all businesses covet.

Papa John’s, for example, sponsored a campaign that promised a free large pizza to anyone registered on its website if game went into overtime. In coordination with its Super Bowl marketing strategy, Mercedes gave away two cars during its “Tweet Race to the Big Game,” a Twitter-inspired race to Dallas.

Others took simpler steps to turn Super Bowl excitement into social media buzz. Volkswagen’s “The Force” commercial and the Motorola Xoom’s Apple-inspired/parodying ad were both teased on YouTube and generated significant attention from bloggers, the mainstream media, and consumers before the game even kicked off.

It is also worth mentioning that some marketers even made social media integration a key selling point for their products and services. Amidst a sea of automobile commercials highlighting traditional features such as luxury, power, and value, Chevrolet plugged the real-time Facebook status update feature of its new Cruze.


The Passing Game: Social Media Integration Modernizes Traditional Advertising


For years now, there has been a clear incentive for marketers to utilize social media as a significant element of their advertising efforts. Those incentives are only amplified when considering the massive costs associated with generating an impression during the Super Bowl. The average cost of a 30-second spot for this year’s game was reported to be anywhere from $2.5 to $2.8 million. While this is by no means a record, it is still a substantial sum that underscores the just how important it is for advertisers to access the Super Bowl’s relatively captive audience.

When making such a significant expenditure, companies naturally expect an equally significant return. And today, social media tie-ins are one of the most effective ways to maximize the positive impact of a Super Bowl commercial.

Just as the invention of the forward pass changed football forever, the advent of social media has change the advertising game, and marketers must react accordingly. As such, Super Bowl spots, some of which fade into obscurity the moment the next ad dominates our attention, need to be seen as on-ramps toward continued consumer engagement in the digital space (which is where many consumers spend the time they once devoted to television).

Whether the goal is increased registration on an e-commerce portal, more visits to a corporate YouTube profile, or growing the number of friends and followers on Facebook and Twitter, Super Bowl advertising — and all TV advertising for that matter — is now not just about the product or service itself; it’s also about identifying ways to ensure that the audience remains attentive for the long haul. By using TV as a springboard to consumer engagement via social media, smart marketers are doing just that.


Post-Game Breakdown: What’s Next for Television Advertising


As DVRs, on-demand programming, and a la carte paid options (e.g., iTunes) continue to take hold, consumers are seeing fewer ads on a day-to-day basis. That means destination television — such as the Super Bowl — has become even more important turf for TV advertisers to dominate.

Top dramas in prime time, season finales, and major sporting events — programming that draws people together to watch in real time — represent what are perhaps the last windows of uninterrupted and unavoidable ad viewing. As such, these limited opportunities need to be leveraged to their full potential; not just with witty one-liners and movie-quality CGI, but with the carefully orchestrated social media integration that keeps consumers coming back.


More Marketing Resources from Mashable:


- Top 10 Most Shared Super Bowl Ads Of All Time [VIDEO]
- Top 5 Social Media Game Plans for Super Bowl Advertisers
- Why Permission Marketing Is the Future of Online Advertising
- Why Influencer Marketing Needs to Go Beyond Follower Counts
- HOW TO: Create a Facebook Engagement Policy

Image courtesy of iStockphoto, spxChrome, CostinT, subjug

More About: advertising, business, commercials, facebook, MARKETING, social media, social media marketing, sports, Super Bowl, television, tv, twitter

For more Business & Marketing coverage:


February 06 2011

November 02 2010

August 24 2010

“Old Spice Guy” Ad Wins an Emmy


Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.

The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaign.

The Old Spice Guy solicited questions from fans on Twitter, Yahoo Answers and other websites, then answered them in short, humorous YouTube videos. Total upload views for the Old Spice YouTube videos (including both the TV and the social media campaigns) currently stand at almost 135 million. “The Man Your Man Could Smell Like” has more than 18 million.

Mustafa joked in one of the final videos that he was a struggling actor, but the ads seem to have stripped away the “struggling” bit. He’s been signed to two movie roles, and will also appear in the NBC TV series Chuck.

Though Mustafa’s performance was a hit, the Emmy actually went to the creative minds behind the ad campaign, Wieden + Kennedy’s Portland office. The team won an Emmy last year for the Coca-Cola Super Bowl spot “Heist.”

[via AdWeek]


“The Man Your Man Could Smell Like”



Reviews: Twitter, YouTube

More About: advertising, commercials, Emmy, emmy awards, Emmys, Isaiah Mustafa, MARKETING, old spice, old spice guy, television, tv

For more Social Media coverage:


July 25 2010

10 Best “Worst” Infomercials on YouTube [VIDEOS]


But wait, there’s more! The infomercial is an art form best appreciated after 2 a.m. — and perhaps after a few beers. The classic examples use over-acting and cliched characters to whip the viewer up into a purchasing frenzy by adding ever-increasing “value” to the product with “free” add-ons.

We’ve taken a long, hard look at a bunch of infomercials in order to bring you 10 of the best examples that can be found on YouTube. So get watching and let us know your faves in the comments.


1. Ginsu Knives


As the seminal infomercial, Ginsu brought the format to the world in the late 70s. It established the technique of asking the consumer how much they would be prepared to pay for a product, before bundling in so many extras the viewer would be crazy not to reach for the phone!


2. Great Looking Hair


This classic 90s effort uses the old testimonials-from-average-folk ploy to cover up for the fact its product is a laughing stock. Hair in a can is frankly never going to be a solution for baldness, regardless of how many men claim it's changed their lives.


3. Slap Chop


The popularity of this infomercial can partially be explained by the fact that Vince utters the memorable line "you're gonna love my nuts" at around 55 seconds in. It's been remixed a few times too.


4. Tiddy Bear


This infomercial offers some especially fine examples of attractive people staring convincingly into the camera, blathering on about how amazing the product is (which let's face it, is nothing short of ridiculous).


5. Bumpits


If you want to look like an extra from Coneheads then go right head and order yourself a Bumpit. All the women in the video that did look really happy with their new odd-shaped heads.


6. Nad's


Dear lord, it's a bearded lady! Nad's adds some freak show fun to the infomercial with some fake facial hair stuck to an Aussie actress's chin, which -- you guessed it -- Nad's got rid of in a jiffy.


7. Hawaii Chair


The Hawaii Chair made it onto The Ellen DeGeneres Show off the back of this strange infomercial that depicts people carrying out ordinary office tasks whilst gyrating from the waist down like a crazed hula dancer - all because they are too lazy to stand up to exercise. Bizarre.


8. Gazelle Freestyle


A montage from Infomercial-Hell.com gives you a two-for-one on Tony Little's sales pitch for his Gazelle exercise contraption. A great example of the larger-than-life host, this one borders on "adult movie" at times. Having sat through this a few times (for research purposes, of course), we can safely say we never want to hear Little screech "butt-ocks" ever again.


9. Aspray


This product should just be called Ass-Spray, as that's one of the "odor zones" it's recommended for use on. Hey, instead of spraying your bits with a $15 potion, why not try washing?


10. Wearable Towel


The world does not need a "towel with arm openings" no matter how convincingly hard-to-handle the actors make an ordinary towel look. This infomercial made us laugh out loud at the toga-style for men, and we nearly fell off our chairs when the voice-over lady claims, "It's perfect to wear with family and friends."


BONUS: Billy Mays Tribute


Described as “the ultimate pitch-man,” infomercial super star Billy Mays could have his own top 10, but we’re going with this tribute instead that celebrates the big man’s career.


More Web Video Resources from Mashable:


- The 10 Most Innovative Viral Video Ads of 2009
- 5 Best YouTube Sports Moments of 2009
- Top 10 Video Sharing Sites Judged by Mashable Readers
- 5 Important Web Video Lessons for Small Business Owners
- 7 of the Most Inspiring Videos on the Web

More About: advertising, adverts, billy mays, commercials, infomercials, List, Lists, MARKETING, videos, viral videos, web video, youtube

For more Web Video coverage:


July 18 2010

10 Vintage Apple Ads That Time Forgot [VIDEOS]


As Apple’s latest TV commercials for the iPhone 4’s “FaceTime” functionality dazzle us with blandness, it got us thinking about the company’s ad campaigns of years gone by.

Although Apple has had some amazing ad successes in recent years — so much so that the release of a new Apple ad becomes news in itself — that’s not always been the case.

Here, we step back in time and bring you ten vintage commercials from Apple that time forgot — and in many cases, for good reason.


1. Alligators


What's a good euphemism for the cutthroat world of business? Oh yeah... alligators. Thank goodness someone boats in with a Mac, although we're not convinced with the whole water + electronics sends the right message safety-wise. Unless they were suggesting a new way to really eliminate the competition.


2. Homemaker


Here talk show host Dick Cavett becomes the first celeb to advertise for Apple, although with his blatant sexism we're not sure he's quite a poster boy for the brand. And since career-minded women were featured regularly in early Apple ads, it suggests the female market was a target audience. However, we're not convinced that calling a computer "the appliance of the 80s" would have made that many rush out and buy one.


3. 20th Anniversary Mac


With its unusual design the limited edition T.A.M. was a love it or hate it machine. Although it's now a collector's item, at the time its high price tag made it a commercial flop, and after seeing this overblown ad, we're not surprised.


4. Kevin Costner


This shows how much times have changed since the early 80s for Apple. In this case, there's a lot less Kevin Costner and pit bulls. Made in the days before it was branded a "Mac," it's interesting to hear the slogan about the two kinds of people in the world, "those who use computers and those who use Apples." This soon changed for good when the Macintosh line came along. And really how many times have you heard someone say they "use an Apple?" Exactly.


5. The Personal Computer


Just try and follow the complex train of thought here. And while we're on the topic, what's with the lame sound effects?


6. Newton - Restaurant


So the message here is to get a Newton in case the person you're having lunch with turns out to be some kind of psychopath? Huh? And FYI -- if you've interviewed a hundred people for one position then there might be something wrong with your recruitment process.


7. Nightmare


Ever have one of those "forgot to do your homework" nightmares? No, neither have we.


8. The Power to Succeed


Unlike today, many of Apple's early ads focused on the business market in an "anything you can do I can do better" battle with Windows PC. This cringe-worthy ad aired in the UK and offers an awful, caricatured glimpse into the world of business.


9. Middle Seat


Not really "vintage," but this ad from 2001 for the iBook, featuring Heros star Milo Ventimiglia as the guy you hope you never have to sit next to on a plane, may well be the reason some PC users have a low opinion of Mac owners.


10. We Are Apple (Leading The Way)


Not an advert, technically, more a corporate message. This is still unspeakably bad. It's hard to see how Apple made it from this to the ultra cool consumer brand it is today. It makes Apple's success all the more remarkable.


More Apple resources from Mashable:

- Top 6 Free World Cup iPhone Apps
- 10 Great iPhone Apps for Growing a Garden
- 5 Fantastic Free iPhone E-book Reader Apps
- 10 Essential Money-Saving iPhone Apps
- 10 Fun Facts You Didn’t Know About Google

More About: advertising, adverts, apple, commercials, videos, vintage

For more Apple coverage:


July 12 2010

Apple’s New Campaign: 4 Ads About iPhone 4 Video Calls [VIDEOS]


Apple just released four new TV spots, all of them advertising the FaceTime video calling feature of the iPhone 4.

The ads go for the emotional jugular, depicting loving interactions that just wouldn’t be the same with an old-fashioned voice call. They’re not quite as impactful as the Sam Mendes-directed commercial that accompanied the unveiling of the feature a month ago, but a couple of them are quite moving — especially “Meet Her.”

Apple has a long history of producing brilliant ad campaigns, going all the way back to the famous 1984-inspired commercial for the Macintosh more than 25 years ago, and including the recently expired “Get a Mac” series with Justin Long and John Hodgman.

Ads don’t actually speak to the quality of product, but they certainly affect the volume of sales. These ads obviously don’t mention that you need to be connected to Wi-Fi to make a FaceTime call, and it’s only loosely implied that both parties have to have an iPhone 4 — two big barriers preventing FaceTime from being what it could be.

Nevertheless, the ads are emotional proofs of concept for a future that will eventually be real for many millions, whether that future is brought about by the iPhone 4 or not. Watch all four ads below and let us know what you think.


Meet Her



Smile



Big News



Haircut


More About: ads, advertising, apple, commercials, facetime, iphone, iphone 4, tv, video, video calls

For more Apple coverage:


June 18 2010

Why Social Media is the New Source of Hollywood Talent

Hollywood Star YouTube ImageAlec Shankman is the CEO of Gotcast.com, one of the industry’s top interactive casting sites used by dozens of networks, brands and magazines seeking talent. You can follow Alec on Twitter @alecshankman.

As reality TV continues to gain a larger share of the television and new media landscape, the Hollywood casting industry is seeing a substantially increased need for new types of talent. On-camera experts, “real people” contestants, and larger-than-life personalities are now in constant demand. Simultaneously, talent agencies are watching the demand for traditional talent like TV hosts and classically trained actors decline as shows like Ace of Cakes, WipeOut, Survivor, and Deadliest Catch, all featuring non-traditional talent, grow in popularity.

I personally experienced this drastic shift while running the Alternative Programming Department (a.k.a. reality TV) at Abrams Artists Agency. In the beginning, I was representing well-trained TV hosts, radio DJs and broadcast journalists — but my roster began to evolve into a different breed of talent including experts, celebrities and personalities who were not from the traditional talent world. Examples include Chad Rogers from Bravo’s Million Dollar Listing and Mystery from VH1’s The Pickup Artist.

With reality TV now taking the lion’s share of programming, there is a new, insatiable need for talent. It has driven network executives, TV/film producers, casting directors and talent representatives to alternative means of discovering artists, particularly the Internet. Many people, like Grayson Chance for example, have first blown up in popularity online before talent managers and agents noticed them. But, contrary to what many believe, most Hollywood casting executives are not just randomly trolling YouTube, Facebook, MySpace, etc., to find talent.


Social Casting Campaigns


Talent seekers are now launching formal casting campaigns on social networking and talent-oriented sites. These campaigns are effective, quick to set up, and simple to manage. This has resulted in the creation of a new category of interactive online casting tools and resources that are growing in popularity and use. Links to job postings and casting notices can also be socialized among the big networks via badges and widgets to increase awareness and submissions. Earlier this month, for example, the Food Network launched an open casting call via YouTube.

It’s not just limited to the television and film business — modeling and brand advertising are also going social. For example, luxury discount retailer HauteLook.com recently turned to a top casting resource to host a model search for an advertising campaign. Cookie Dough Bites, a frozen candy snack, did the same to find new viral content to promote the brand. With these dedicated casting portals and resources attracting new talent, a wider variety of casting needs can be met.


For both talent and aspiring talent, there has never been a more direct way to personally connect with top casting directors, producers, and agents. Rather than simply hoping for attention resulting from enough views on YouTube or MySpace, talent can now more efficiently and directly reach Hollywood executives. Online casting does not just involve endless lists of casting opportunities, but also the ability to create personal profiles to share photos and demo reels, and socialize with a gamut of potential future employers. Because these tools are casting-specific, casting directors and agents are able to easily post job notices, browse through talent, and communicate with potential job candidates.

The rise of people like Tila Tequila, Grayson Chance, Perez Hilton, Justin Bieber and countless others sent a powerful message to people about leveraging social networks to gain Hollywood attention. It also showed major casting agents and networks that the Internet is a viable resource for finding and filling the need for talent, creating a new and exciting category on the Internet.

The effect on the casting industry has been very positive and will likely continue to grow in importance. Casting executives have a new, constantly growing well for finding talent — and talent have new direct resources and opportunities in Hollywood no matter where they are in the world.



For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on Facebook




More social media resources from Mashable:


- Why MySpace Can Still Win as a Music Destination
- How Dana White Built a UFC Empire with Social Media
- How Political Campaigns Are Using Social Media for Real Results
- 4 Tips for Producing Quality Web Videos
- Top 10 YouTube News Bloopers

Image courtesy of iStockphoto, Pixel-Pizzazz

Tags: commercials, Film, Hollywood, internet casting, MARKETING, social media, tv, youtube


April 16 2010

Evian’s Viral Roller Babies Jump from YouTube to TV

The lovable Evian Roller Babies, which broke the world record for the most viewed online advertisement in history last year, have made the leap from YouTube to your television.

Evian’s wildly successful viral campaign has surpassed 100 million views across all of its many versions. It was one of the first YouTube-exclusive campaigns by a major brand: there were no TV commercials for the viral videos.

Now according to Social Times, the campaign has already made its debut on Los Angeles TV stations, and will run in New York sometime this summer. They are also airing in other countries, including France and the UK.

The Evian Roller Babies showed advertisers that viral videos have tremendous reach. Hopefully we’ll see more advertisers take their ads to the YouTube masses first before pushing them out on the far more expensive TV airwaves.




For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook



Tags: commercials, Evian, Evian Babies, tv, viral video, youtube


December 14 2009

Get a Mac Named Ad Campaign of the Decade

In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable multimedia.

For example, Verizon and AT&T recent war over coverage maps has made for plenty of tech and media blog fodder, with each new ad drawing lots of eyeballs both in TV and in online media.

But the campaign that perhaps personifies this more than any other is Apple’s iconic “Get a Mac” ads, a staple of both TV and Internet advertising since 2006. Perhaps it should come as no surprise then that AdWeek has just named the series “campaign of the decade” in its best of the 2000’s roundup.

Here’s what the publication has to say about “Get a Mac”:

“Apple always diverged from the “speeds and feeds” ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab’s “Get a Mac” campaign. That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify—and connect emotionally—with technology.

The genius is in the casting. The Mac guy, Justin Long, is a younger version of Steve Jobs who is casual and comfortable in his skin. PC, personified by John Hodgman, as a rounder, paler Bill Gates, is a well-meaning geek with all kinds of operating problems. For Apple, the campaign managed the neat trick of making the brand look laid back and cool while it mercilessly skewered its rival.”

AdWeek actually went tech and Apple happy for its entire end of decade special – Google was named both media and technology company of the decade, YouTube top website, Steve Jobs top marketer, Apple top brand, and iPod top product. Conventional picks, perhaps, but difficult to make a strong argument against as we wind down the 00s and consider the performance and impact of these companies over the past ten years.


Reviews: Google, YouTube

Tags: advertising, apple, commercials


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