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February 27 2014

February 22 2014

February 04 2014

The Story Behind the Super Bowl's Most Famous Puppeteer
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Talk about a ballsy move

Gwen Dean didn't just quit her job, — a daunting task in itself — she quit her job on live national television. During the Super Bowl. In a GoDaddy ad. To become a full-time puppeteer

The 36-year-old Yonkers, N.Y., native was a former machine engineer and member of the U.S. Coast Guard, but had had a passion for puppets her whole life. When she stumbled across an inquiry for people who were already intending to quit their jobs, she jumped at the opportunity and applied.

Within months, Dean was chosen from a pool of 100 to star in a GoDaddy ad to air during the largest marketing circus of the year Read more...

More about Ads, Super Bowl, Puppets, Business, and Advertising

February 03 2014

The Most Outrageous Super Bowl Commercial You Never Saw
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A tale of vengeance, a heavy metal soundtrack and a flaming sledgehammer. This isn't your typical Super Bowl commercial.

Jamie Casino, a regionally famous personal injury lawyer from Georgia, apparently decided he needed to set the record straight about his brother's 2012 death. And what better way to do that than with a ridiculously over-the-top commercial airing during the Super Bowl? The masterpiece of advertising took up all two minutes of local advertising space in Savannah, Ga., but thanks to the Internet, it didn't stay local for long

More about Viral Videos, Ads, Videos, Lawyers, and Business

February 01 2014

A Sneak Peek at Sunday's Super Bowl Ads
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Thanks to the Internet, enthusiastic football fans and sports novices alike can enjoy the Big Game's commercials long before kick off

While some brands are keeping their ads under wraps until Sunday, a whole slew of companies have uploaded ads, or at least teasers, to YouTube

So far, we've seen the heart-breaking (thanks, Budweiser), the funny (Audi, Chobani) and a whole bevy of celebrity appearances, including James Franco, Minka Kelly, Don Cheadle, Tom Hiddleston, Tim Tebow, John Stamos, Stephen Colbert, Ellen DeGeneres and Arnold Schwarzenegger — to name a few Read more...

More about Viral Videos, Ads, Brands, Super Bowl, and Super Bowl Ads

January 31 2014

Bud Light Helps One Lucky Dude Have the Wildest Night of His Life
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Pro tip: When someone hands you a beer and asks if you're up for anything, say yes

That's exactly what a random lucky dude named Ian did in Bud Light's Super Bowl ad that dropped on Thursday. His reward was an epic night filled with limousines, bachelorette parties, Don Cheadle, Minka Kelly, Arnold Schwarzenegger, Reggie Watts and One Republic

And a llama

The point of the almost 4-minute spot is to let consumers know that Bud Light is "the perfect beer for whatever happens."

The ad was a risky move on the part of the beer company, since it apparently had just one chance to film using hidden cameras that captured Ian's excitement and experience as it was unfolding Read more...

More about Viral Videos, Ads, Beer, Super Bowl, and Super Bowl Ads

January 30 2014

This Guy's Butt Is Your Best Alternative to a $4 Million Super Bowl Ad
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A few pennies short on the $4 million needed to air a 30-second Super Bowl ad? Fear not — there's an opportunity with your logo all over it

Well, not yet. You have to upload it first.

DigitalStreaker.com, which launched on Wednesday, provides smaller companies with the chance to draw some attention amid the Super Bowl media ruckus.

A company can upload its logo to the site, which is then superimposed over a streaker's nether regions. The next step asks the user to select any site on the Internet for the streaker to bolt across. A unique link is then generated that features the streaker, complete with its logo coverup, dashing across the selected website. Read more...

More about Advertising, Ads, Super Bowl, and Watercooler
British Movie Villains Take Center Stage in New Jaguar Super Bowl Ad
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What do you need to be a good movie villain? The usual things: a fast car, a private helicopter, a secret underground headquarters and, of course, a British accent.

Jaguar has revisited that trope in its new Super Bowl commercial titled "British Villains." The spot showcases the new Jaguar F-Type coupe as well as three iconic British actors known for their villainous movie roles: Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

All the stunts for the video were done for real, including the car and helicopter case. Together, they make the spot feel more like a summer blockbuster than a Super Bowl commercial Read more...

More about Viral Videos, Ads, British, Super Bowl, and Super Bowl Ads

January 29 2014

Audi Engineered the Creepiest Dog of All Time
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Audi may be known for engineering impressive vehicles, and now, the company is also engineering nightmares.

The company's Super Bowl XLVIII ad dropped on Tuesday, and it shows what happens when we compromise: The world gets run over by a terrifying monster breed of dogs.

The humorous 60-second spot begins with a couple making the tough choice between a Doberman and Chihuahua. Their indecision results a new type of dog: the not-so friendly Doberhuahua. Even animal-loving Sarah McLachlan, who makes a cameo in the ad, doesn't want to save this pooch (which says a lot). Read more...

More about Viral Videos, Ads, Cars, Dogs, and Superbowl
'Aww' Is the Only Proper Reaction to This Budweiser Puppy Love Ad
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Friendship, puppies, Clydesdales and beer — everything that football stands for.

Budweiser takes a serious tug at the heartstrings in this year's Super Bowl ad. The 60-second spot follows the story of an adorable 10-week-old golden retriever and a trainer. When the puppy faces separation from home, the iconic Budweiser Clydesdales comes to the dog's rescue.

If that didn't have the tears welling up in your eyes, the music will: The ad is scored by Passenger's 2013 hit song Let Her Go

Budweiser has cornered the market on heartwarming Super Bowl ads. Its "Brotherhood" commercial from last year's big game, which crafted the story of a colt and its trainer, drew more than 1.9 million shares in just five days, making it the third-most popular Super Bowl ad ever. Read more...

More about Viral Videos, Ads, Cute, Puppies, and Super Bowl
Inspiring Olympic Twins Appear in Soon-to-Vanish Guinness Ad
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Lanny and Tracy Barnes, the twin Olympic biathletes that famously switched places for this year's Winter Games, are starring in a Guinness ad that will vanish from the web Thursday.

The ad shows a black-and-white picture of the sisters on a slope. Captions explain how Tracy qualified for the Winter Olympics in Sochi while Lanny did not because she fell ill and had to sit out three of four tryout races. Tracy then selflessly gave up her spot to her sister.

Under U.S. Olympic Committee rules, a blackout from Jan. 30 to Feb. 26 bans ads featuring Team USA members from marketers that compete with official USOC sponsors. In this case, Budweiser is an Olympic sponsor, which means that the Diageo-owned Guinness has just a day or so to showcase the ad Read more...

More about Advertising, Ads, Olympics, Guinness, and Business

January 28 2014

Kia's Super Bowl Ad Unleashes the Power of 'The Matrix'
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Are you ready to see how deep the rabbit hole goes?

Laurence Fishburne stars in Kia's latest Super Bowl ad — or you may know him better as Morpheus, from the 1999 film The Matrix.

In the video, released Tuesday on YouTube, Morpheus — playing the most intense valet attendee ever — asks a couple to make a life-changing decision

"Take the blue key and go back to the luxury you know," Morpheus says, recalling the iconic red/blue pill movie scene. "You take the red key and you'll never look at luxury the same again."

The couple, of course, takes the red key and gets a look at Kia's K900 car. Morpheus then serenades them with an impressive cover of the aria from Puccini's Turandot while the world implodes around them. Read more...

More about Viral Videos, Ads, Cars, Superbowl, and Business
Why Scarlett Johansson's Ad Was Banned From the Super Bowl
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Cheap shot, SodaStream

The do-it-yourself soda maker takes a direct tackle against Coke and Pepsi in its latest ad featuring spokesperson Scarlett Johansson. But the ad won't be seen by anyone during this year's Super Bowl broadcast — and it's not because ScarJo gets too sexy in it. (Nothing to see here, folks.)

Fox allegedly killed the ad because it was "afraid of Coke and Pepsi," SodaStream CEO Daniel Birnbaum told USA Today

“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.” Read more...

More about Viral Videos, Ads, Pepsi, Coke, and Superbowl
Fasten Your Seatbelts: Delta's Taking You to the '80s
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Please stow your tray tables: We're about to land in the '80s

Delta is taking a trip back in time with a totally awesome in-flight safety video that may actually convince you to turn off your electronics before departure. The video features some classic '80s pop culture stars like everyone's favorite alien, Alf, learning to navigate oxygen masks.

And it wouldn't be the '80s without some handheld Nintendo devices and Flashdance-inspired neon scrunchies and sweatbands. (Cutoff sweats are undoubtedly the best travel wear.)

Delta joins other airlines, namely Virgin Atlantic, who have tried their hand at more whimsical in-flight marketing. Read more...

More about Viral Videos, Ads, Flights, Delta, and Business

January 26 2014

'Full House' Reunion Super Bowl Ad Arrives Before the Game
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The men of Full House will reunite in a Super Bowl spot for Oikos Greek Yogurt next Sunday, but you can watch the 30-second commercial now, days before the game

The Dannon-owned yogurt company unveiled a teaser trailer for its upcoming ad last week, hinting that former cast members of the hit '90s show might join its spokesperson, John Stamos (also of Full House fame), in a new commercial.

But the brand posted the entire commercial ahead of schedule on Sunday. In recent years, it's become increasingly common for companies to upload Super Bowl commercials in the days leading up to the game to generate interest and build excitement around the TV debut Read more...

More about Ads, Marketing, Super Bowl, Business, and Tv

January 21 2014

Aerie Lingerie Ads Ditch Photoshop for the 'Real You'
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Lingerie clothing brand Aerie joins a slew of other companies who are ditching Photoshop and size-zero models for a more positive body image

Aerie, the sister clothing company to American Eagle Outfitters, launched the "Real" Spring 2014 campaign which uses completely un-airbrushed models in their ads. The images, photographed by John Urbano, portray girls lounging in their underwear, with the copy, "The girl in this photo has not been retouched. The real you is sexy."

The ads don't shy away from healthier body types, portraying curves and skin folds not common in glossy lingerie images. The ads are "challenging supermodel standards," the company said in a press release Friday Read more...

More about Ads, Photoshop, Business, Advertising, and Lingerie
Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio
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Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.

That's still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it's larger than the $32.5 billion spend on radio advertising, a category that is contracting, not growing

"From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers," Stephanie Baghdassarian, research director at Gartner, said in a statement. Read more...

More about Ads, Radio, Mobile Advertising, Gartner, and Business

January 06 2014

Old Spice Commercial Is Every Man's Worst Nightmare
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Old Spice tends to skirt the fine line between weird-funny and just plain weird. This weekend, it may have tipped more towards the latter.

The men's grooming company debuted a bizarre new commercial which shows mothers stealthily eavesdropping on their sons as they go on dates and lamenting the fact that Old Spice has "made a man" of their child

The commercial, which aired during the NFL playoff games on Sunday, is part of the company's "Smellcome to Manhood" advertising campaign, developed with agency Wieden + Kennedy

Creepy or not, though, it has already been viewed more than one million times on YouTube. Read more...

More about Youtube, Ads, Old Spice, Business, and Advertising

January 03 2014

YouTube's 10 Most-Shared Ads in December
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December was full of holiday celebrations, so it's no surprise that some of the month's most popular ads revolved around the seasonal spirit of giving, family and fun.

You've probably already laughed or cried with more than one of these videos, shared widely on YouTube and compiled into this list by Unruly Media.

Even though December was plagued with snow-white, happy family advertising, some products dared to do more to stand out. International athletes one-upped each other's selfies and prepared for an intergalactic soccer match, while audiences learned that canned food is great for cats, not for astronauts. Read more...

More about Youtube, Advertising, Ads, Marketing, and Social Media

December 30 2013

Magazines See iPad Sales Grow, but Is It Too Little Too Late?
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Don't call it a comeback, at least not yet.

The number of ads purchased in 2013 for iPad editions of magazines rose 16%, according to a study by the Association of Magazine Media and Kantar Media. That's good news for an industry hit by falling ad revenue, but another number stands out in the report: Print ad units were almost unchanged from the year before, down a fraction of a percent

With print revenue comprising more than half of magazine revenues, news that print ad units were steady is a welcome relief. Ad pages are a closely followed indicator of the magazine industry, as the magazines' rates change from publication to publication and often client to client. Read more...

More about Ads, Magazine, Ipad, Business, and Advertising
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