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The New Link for the Mobile Ad Era
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Being able to easily link to content inside mobile apps could make them easier to use and also boost the mobile ad industry.

In the beginning there was the Web, a thicket of virtual pages connected by hyperlinks that enabled blogging to flourish and companies like Google to make piles of money by directing people where advertisers wanted them to go. Today mobile apps increasingly rule our free time and require us to dive into separate, walled-off digital containers that don't link up.

That's now changing as ad technology startups, together with established companies such as Google and Facebook, seek to reinvent the hyperlink. They're rolling out technology that makes it easy to put links into a mobile app, Web page, or email that with a single tap take a person to a specific section of another app installed on the device. Read more...

More about Google, Facebook, Advertising, Twitter, and Mobile Apps

Don't be the product, buy the product!

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