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Where Do You Fit in the New Retail Web?
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Ecommerce has been around in one form or another for nearly two decades. It began when retailers first put their offline catalogs on the web — and, while there have been many advances in areas such as technology, payments and fulfillment since that time, the basic rules of selling have remained surprisingly static

However, the retail web is now changing, as new types of online stores emerge to challenge the dominant paradigms of internet retailing.

With the rise of a new wave of online retailers, there are two clear models emerging in the online retail space:
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